---
title: "chair cushions — £931K/yr Amazon United Kingdom Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/chair-cushions"
last_updated: "2026-07-20T19:47:14.901Z"
locale: en
meta:
description: "chair cushions shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "chair cushions shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "chair cushions — £931K/yr Amazon United Kingdom Niche, Score 67/100 - Flapen"
---
# **chair cushions**
**Worth a look**
Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 25Conversion 37Competition 94Returns 71Price range 81Avg price 81Brand share 97Review moat 38Quality gap 77
**Brand share**
**Incredible****27%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****£17.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.98–£54.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£931K**
£931K/yr · 1.8M searches
**Returns**
**Good****2.1%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****2,714.28**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chair cushions is a £931K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 27% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **£876K–£1.1M**
- units × avg price
- **Launch success**
- **58%**
- 14 of 24 new (360d)
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **81%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **179 days**
## **Competition**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**66 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**27%**
Top 20: 66%
**Top-5 click share**
**21%**
Top 20: 48%
**Open market**
**69%**
- 5 STARS UNITED7% - JML6% - kingphenix5% - Ajiteogy5% - Everlasting Comfort4% - OHS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
35K25KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/automotive/chair-cushions/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£19K4%£37K6%£56K8%£74K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 94 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5 STARS UNITED Ergonomic Seat Cushion Memory Foam Comfort for Tailbone Hip & Coccyx Sitting Support Office Chair Car Desk Wheelchair & Gaming Black**5 STARS UNITED**£23.06**4.3★34,412 rev](https://www.amazon.co.uk/dp/B07HD8B9SP) [2**Everlasting Comfort Memory Foam Seat Cushion for Office Chair Car & Home Comfort Cushion with Washable Cover Non-Slip Base and Contoured Shape (Black)**Everlasting Comfort**£23.68**4.4★96,722 rev](https://www.amazon.co.uk/dp/B01EBDV9BU) [3**JML Soft Sitter Honeycomb Cushion - Gel Seat Cushion for Support and Flexibility Home Office Gaming and Car Seat Pads - Lightweight Durable Breathable for All-Day Comfort and Posture Grey**JML**£12.19**4.4★2,386 rev](https://www.amazon.co.uk/dp/B0D4FBWKHW) [4**M.J COMFY-LIFE 4Pcs Seat Cushions for Dining Chairs 40x40cm Non-Slip Washable Chair Pads with Ties Soft Polyester & Pearl Cotton Filling for Kitchen Office Garden Patio and Outdoor Use (Grey)**M.J COMFY-LIFE**£6.98**3.6★413 rev](https://www.amazon.co.uk/dp/B0F5VYR87Q) [5**POOTACK Seat Cushions Comfort Memory Foam Office Chair Cushion Supportive Desk Chair Cushions Seat Pad for Office Chair/Car Seat/Gaming Chairs/Wheelchair Large & Non-Slip**POOTACK**£21.71**4.3★2,104 rev](https://www.amazon.co.uk/dp/B0DB1N9HM5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Braic Gel Seat Cushion for Long Sitting Double Thick Gel Cushion with Relieving Back coccyx Pain Pressure Cushion Soft & Breathable seat pads for Car Office Home Wheelchair & Chair (Blue-40×35cm)**Braic**£8.99**19 rev1mo ago](https://www.amazon.co.uk/dp/B0GW8MK2G5) [**Benazcap Memory Foam Seat Cushions to Reduce Tailbone Pressure Office Chair Cushion Ergonomic Coccyx Cushion for Home Office and Wheelchair Car Seat Cushions for Driving Non-Slip Base Black.**Benazcap**£14.84**5,461 rev2mo ago](https://www.amazon.co.uk/dp/B0GXVWNKPR) [**OHS 4 Pack Seat Pads Garden Chair Cushions Stripe Soft Comfy Indoor Outdoor Seat Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Chocolate/Cream - 40 x 40cm**OHS**£10.97**590 rev3mo ago](https://www.amazon.co.uk/dp/B0GTQ5DYBP) [**OHS 4 Pack Seat Pads for Dining Chairs Stripe Indoor Outdoor Chair Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Orange/Pink - 40 x 40cm**OHS**£13.63**590 rev3mo ago](https://www.amazon.co.uk/dp/B0GTQB9MR4) [**Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel**Arbanith**£15.66**146 rev5mo ago](https://www.amazon.co.uk/dp/B0GHMV28CT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Braic Gel Seat Cushion for Long Sitting Double Thick Gel Cushion with Relieving Back coccyx Pain Pressure Cushion Soft & Breathable seat pads for Car Office Home Wheelchair & Chair (Blue-40×35cm)**Braic**£8.99**3.6★**▲ 242%**](https://www.amazon.co.uk/dp/B0GW8MK2G5) [**Ophy Memory Foam Seat Cushion Premium U-Shaped Chair Cushion for Office Chair Gaming Chair Car Seat Soft Comfort Padding with Non-Slip Base & Washable Cover**Ophy**£22.41**4.6★**▲ 238%**](https://www.amazon.co.uk/dp/B0FRN4HGY6) [**Benazcap Memory Foam Seat Cushions to Reduce Tailbone Pressure Office Chair Cushion Ergonomic Coccyx Cushion for Home Office and Wheelchair Car Seat Cushions for Driving Non-Slip Base Black.**Benazcap**£14.84**4.4★**▲ 233%**](https://www.amazon.co.uk/dp/B0GXVWNKPR) [**Arbanith Memory Foam Seat Cushion for Office Chair Ergonomic Coccyx Cushion with 3D Contoured Design Breathable Cover & Non-Slip Bottom Ideal for Long Sitting Office Home & Travel**Arbanith**£15.66**4.5★**▲ 233%**](https://www.amazon.co.uk/dp/B0GHMV28CT) [**OHS 4 Pack Seat Pads Garden Chair Cushions Stripe Soft Comfy Indoor Outdoor Seat Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Chocolate/Cream - 40 x 40cm**OHS**£10.97**4.1★**▲ 225%**](https://www.amazon.co.uk/dp/B0GTQ5DYBP)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**32%
*“Extremely comfortable”*
**Cushion**17%
*“Comfy cushion”*
**Quality-Overall**11%
*“Seems reasonable build quality”*
**Value For Money**8%
*“Excellent value”*
**Size-Overall**5%
*“Easy to fit”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Soft Feel**3%
*“Comfy and soft”*
**Ease Of Use**2%
*“It is easy for me to remove”*
**Thickness**1%
*“Better than the thinner ones”*
**Efficiency**1%
*“Does its job well”*
### **What buyers complain about **
**Comfort-Overall**13%
*“Not as comfortable as expected”*
**Thickness**10%
*“Not as thick as I thought”*
**Cushion**9%
*“Uncomfortable cushion”*
**Size-Overall**8%
*“Quite large”*
**Quality-Overall**8%
*“POOR PRODUCT”*
**Advertised Vs Actual Product**4%
*“Looks nothing like the picture”*
**Hard Feel**4%
*“Very hard”*
**Value For Money**3%
*“Its a tad expensive considering it doesnt come with any cover on it”*
**Functionality-Overall**3%
*“Didnt do any of it”*
**Strength**3%
*“flimsy”*
### **Top return reasons **
**Comfort-Overall**24%
**Size-Overall**23%
**Cushion**9%
**Functionality-Overall**5%
**Quality-Overall**5%
**Thin**5%
**Hard Feel**4%
**Advertised Vs Actual Product**3%
**Soft Feel**3%
**Body Support**3%
## **Common questions**
- **Is chair cushions profitable to sell on Amazon United Kingdom?**
- The niche generates £931K/yr across 94 tracked products. 14 of 24 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the chair cushions niche?**
- 66 brands and 98 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 27% of demand.
- **What do buyers complain about in chair cushions?**
- Top complaints mined from reviews: Comfort-Overall, Thickness, Cushion. The return rate is 2.1%.
- **When does demand for chair cushions peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the chair cushions niche?**
- Listings span £6.98–£54.39; the average listing price is £17.52 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.
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