---
title: "Reviews — car sponge - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/car-sponge/reviews"
last_updated: "2026-07-21T07:16:35.617Z"
locale: en
meta:
  description: "car sponge shows searches that convert (18.2% search→purchase), but prices mostly outside the sweet spot ($1.20–$10.63) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "car sponge shows searches that convert (18.2% search→purchase), but prices mostly outside the sweet spot ($1.20–$10.63) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — car sponge - Flapen"
---

# **car sponge**

**Worth a look**

Shows searches that convert (18.2% search→purchase), but prices mostly outside the sweet spot ($1.20–$10.63) keeps it on the watch list.

Market size 51Growth 51Conversion 99Competition 25Returns 99Price range 0Avg price 16Brand share 53Review moat 59Quality gap 68

**Conversion**

**Incredible****18.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,156.75**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£290K**

£290K/yr · 276K searches

**Growth**

**Good****+22.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£5.77**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.20–£10.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100