---
title: "car mats — £463K/yr Amazon United Kingdom Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/car-mats"
last_updated: "2026-07-20T21:00:23.133Z"
locale: en
meta:
description: "car mats shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "car mats shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "car mats — £463K/yr Amazon United Kingdom Niche, Score 56/100 - Flapen"
---
# **car mats**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 12Conversion 29Competition 72Returns 97Price range 74Avg price 77Brand share 44Review moat 51Quality gap 76
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****£15.73**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.29–£120.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£463K**
£463K/yr · 1.3M searches
**Review moat**
**Good****1,468.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, car mats is a £463K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£472K–£629K**
- units × avg price
- **Launch success**
- **14%**
- 1 of 7 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **178 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 89%
**Open market**
**16%**
- Nicoman27% - Sakura16% - Nyxi14% - Carmats11% - ZENO11% - Carsio5% - Open — no brand owns it (12 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.3% search growth over the last 90 days.
35K25KSpike '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/automotive/car-mats/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£28K9%£42K12%£56K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Driver side)**Nicoman**£6.58**4.0★386 rev](https://www.amazon.co.uk/dp/B0DSPZZ9DP) [2**Nicoman Universal Black Car Mats with Anti-Slip Heavy Duty Performance All Weather Protection Trim to Fit Rubber Floor Mat Carpet for SUV Vans Sedans Trucks Waterproof Made in UK (Full Set)**Nicoman**£11.01**4.0★386 rev](https://www.amazon.co.uk/dp/B0FPBPGGJ7) [3**Nyxi 4 Piece Rubber Car Mat and Carpet (Front + Rear) Car Mat Floor Mat Universal Non-Slip Heavy Duty for Cars SUV Truck and VAN Water Proof All Weather**Nyxi**£11.33**4.4★1,246 rev](https://www.amazon.co.uk/dp/B0B9L7PW1N) [4**ZENO 4 Piece Universal Car Mats | Universal Floor Car Mats | Heavy Duty Rubber Mats | Non Slip All Weather Mats for SUVs Vans Trucks & Cars | Easy To Clean | Waterproof | Black**ZENO**£10.97**4.3★265 rev](https://www.amazon.co.uk/dp/B0F2B66FZF) [5**CarMats.co.uk Universal Car Mats - Carpet Right Hand Drive Car Floor Mats**Carmats**£7.47**4.3★537 rev](https://www.amazon.co.uk/dp/B0CBK7DM2Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Custom Personalized Car Floor Mats Luxury Full Coverage All Weather Cars Mats Anti-Slip Leather Car Mat Set Custom Floor Mats Fit for 99.9% of Cars SUVs & Trucks (Black)**FOYANG**£58.59**3 rev1w ago](https://www.amazon.co.uk/dp/B0GFNQXHSR) [**Universal Car Mats 4-Piece Set (2 Front Mats and 2 Rear Mats) Non Slip Mats Flexible PVC Rubber Car Mats Cut-to-Size Easy to Clean**RydRoad**£16.12**74 rev4mo ago](https://www.amazon.co.uk/dp/B0GN93FTYH) [**Aspect Car Mats Universal (Front + Rear) 4 Piece Heavy Duty Car Floor Mats All Weather Protection Non Slip Waterproof Car Mats for Cars SUVs Vans & Truck Easy to Clean (Black)**Aspect**£11.91**22 rev5mo ago](https://www.amazon.co.uk/dp/B0GLNM1MHZ) [**Crystals 4 Piece Heavy Duty Universal Black Rubber Car Mat Set | Non Slip All Weather Floor Mats for Cars Vans SUVs & Trucks**Crystals**£8.20**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJ579XG) [**Starlight LED Car Floor Mats 4pcs Shiny Starry Sky Star Light Floor Mats App Control Washable Fiber Optic Lights Universal Automotive Decoration Atmosphere Light**YINGTOUSHI**£120.98**17 rev9mo ago](https://www.amazon.co.uk/dp/B0F9DTB6K9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crystals 4 Piece Heavy Duty Universal Black Rubber Car Mat Set | Non Slip All Weather Floor Mats for Cars Vans SUVs & Trucks**Crystals**£8.20**4.7★**▲ 339%**](https://www.amazon.co.uk/dp/B0GGJ579XG) [**Xtremeauto Car Mats Universal 4PC Set - Sporty Carpet Car Floor Mats Embroidered Front & Rear Universal Mat Interior Car Matts For Cars SUV Truck & Van Non Slip Backing (Black)**Xtremeauto**£14.82**4.4★**▲ 311%**](https://www.amazon.co.uk/dp/B078RT8WXG) [**Sakura SS5305 Universal Car Mat Set Blue**Sakura**£8.54**4.5★**▲ 305%**](https://www.amazon.co.uk/dp/B013OUYQZW) [**Starlight LED Car Floor Mats 4pcs Shiny Starry Sky Star Light Floor Mats App Control Washable Fiber Optic Lights Universal Automotive Decoration Atmosphere Light**YINGTOUSHI**£120.98**3.9★**▲ 283%**](https://www.amazon.co.uk/dp/B0F9DTB6K9) [**Custom Personalized Car Floor Mats Luxury Full Coverage All Weather Cars Mats Anti-Slip Leather Car Mat Set Custom Floor Mats Fit for 99.9% of Cars SUVs & Trucks (Black)**FOYANG**£58.59**3.5★**▲ 264%**](https://www.amazon.co.uk/dp/B0GFNQXHSR)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Quality of the mats are excellent”*
**Value For Money**20%
*“Excellent value”*
**Size-Overall**18%
*“Brilliant Fit”*
**Advertised Vs Actual Product**6%
*“It is just as shown”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Grip**4%
*“good grip”*
**Durability**2%
*“It is durable”*
**Strength**2%
*“Strong”*
**Thickness**1%
*“I do like the extra thick part where your heels touch it”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**24%
*“Cheaper quality than most”*
**Size-Overall**20%
*“To small”*
**Smell**10%
*“Terrible Chemical Smell”*
**Advertised Vs Actual Product**6%
*“it was a bit misleading”*
**Grip**5%
*“Bad grip”*
**Material Quality**4%
*“Just plastic material super unuseful”*
**Thickness**3%
*“The 'carpet' pieces are no more than thick cloth so will easily were through or even tear”*
**Value For Money**3%
*“though a bit pricey”*
**Rubber Quality**3%
*“Not rubbery like I expected”*
**Weight Heavy**2%
*“Extremely bulky”*
### **Top return reasons **
**Size-Overall**51%
**Compatibility-Overall**14%
**Quality-Overall**8%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Smell**2%
**Thin**2%
**Grip**2%
**Shape/Style**2%
**Rubber Quality**1%
## **Common questions**
- **Is car mats profitable to sell on Amazon United Kingdom?**
- The niche generates £463K/yr across 33 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the car mats niche?**
- 18 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in car mats?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 0.6%.
- **When does demand for car mats peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the car mats niche?**
- Listings span £6.29–£120.98; the average listing price is £15.73 (sweet spot $15–$100). The average incumbent carries 1,469 reviews — the moat a new listing must climb.
## **Related niches in Automotive**
- 66 [**conservatory roof cleaner**](https://flapen.com/research/uk/automotive/conservatory-roof-cleaner)£161K/yr+19.9%**Worth a look**- 66 [**12v water pump**](https://flapen.com/research/uk/automotive/12v-water-pump)£149K/yr+67.3%**Worth a look**- 66 [**car flags**](https://flapen.com/research/uk/automotive/car-flags)£60K/yr>1,000%**Worth a look**- 67 [**ac recharge kit**](https://flapen.com/research/uk/automotive/ac-recharge-kit)£241K/yr>1,000%**Worth a look**- 67 [**jockey wheel**](https://flapen.com/research/uk/automotive/jockey-wheel)£182K/yr+52.3%**Worth a look**- 67 [**caravan steps**](https://flapen.com/research/uk/automotive/caravan-steps)£167K/yr+57.7%**Worth a look**[**All Automotive niches **](https://flapen.com/research/uk/automotive)