---
title: "Search terms — breathalysers - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/breathalysers/search-terms"
last_updated: "2026-07-21T08:59:58.511Z"
locale: en
meta:
  description: "breathalysers clears our launch bar: a $1.4M/yr market growing +5.8% this quarter with returns at 1.0%. Data updated Jul 2026."
  "og:description": "breathalysers clears our launch bar: a $1.4M/yr market growing +5.8% this quarter with returns at 1.0%. Data updated Jul 2026."
  "og:title": "Search terms — breathalysers - Flapen"
---

# **breathalysers**

**Launch it**

A $1.4M/yr market growing +5.8% this quarter with returns at 1.0% — clears our launch bar.

Market size 84Growth 32Conversion 85Competition 44Returns 94Price range 70Avg price 95Brand share 50Review moat 61Quality gap 94

**Avg price**

**Incredible****£31.12**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.4M**

£1.4M/yr · 461K searches

**Price range**

**Good****£3.76–£124.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,052.54**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.8%**

90-day search growth — must beat 0% to launch