---
title: "black spray paint — £472K/yr Amazon United Kingdom Niche, Score 56/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/black-spray-paint"
last_updated: "2026-07-20T18:43:17.891Z"
locale: en
meta:
description: "black spray paint shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "black spray paint shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "black spray paint — £472K/yr Amazon United Kingdom Niche, Score 56/100 - Flapen"
---
# **black spray paint**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 55Conversion 93Competition 35Returns 99Price range 33Avg price 21Brand share 49Review moat 49Quality gap 47
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£472K**
£472K/yr · 528K searches
**Growth**
**Good****+27.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,584.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£3.18–£20.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.71**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black spray paint is a £472K/yr Amazon United Kingdom market (528K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£463K–£617K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **61%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **184 days**
## **Competition**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 97%
**Open market**
**20%**
- Hycote30% - Simoniz23% - PAINTfactory11% - 1517% - HitlineUK5% - Auto Extreme4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.6% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/automotive/black-spray-paint/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£47K20%£94K30%£142K40%£189K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simoniz Matt Black Spray Paint Easy To Use Black Aerosol Spray Paint For Wood Metal & Plastic Surfaces Perfect Car Paint For Bodywork Wheels Or Around The Home Fast Drying & Durable Paint 500ml**Simoniz**£4.62**4.6★628 rev](https://www.amazon.co.uk/dp/B009LHA5ZS) [2**Hycote Fast Drying Aerosol Car Spray Paint Satin Black 400 ml**Hycote**£4.84**4.6★1,998 rev](https://www.amazon.co.uk/dp/B000LD6MVW) [3**All Purpose Black MATT 400ML - Professional Satin Finish Spray Wood Color Paint**PAINTfactory**£4.19**4.2★1,552 rev](https://www.amazon.co.uk/dp/B078H9LRGX) [4**Wilsons Direct 151 Multi Purpose Spray Paint 400ml Black Matt**151**£4.44**4.5★726 rev](https://www.amazon.co.uk/dp/B06XRK31VM) [5**Hycote Fast Drying Aerosol Car Spray Paint Matt Black 400 ml**Hycote**£5.75**4.6★5,846 rev](https://www.amazon.co.uk/dp/B003MI0JOY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JENOLITE Directorust Spray Paint Satin Finish | BLACK | 500ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 9005**JENOLITE**£12.09**4,679 rev4mo ago](https://www.amazon.co.uk/dp/B0GSXN3P3J) [**Paint Factory All Purpose Black Spray Paint Pack 2 (400ml Each) - Matt Finish Interior and Exterior Spray Paint for Metal Plastic and Wood (Black Pack 2)**EDE Group**£6.88**132 rev11mo ago](https://www.amazon.co.uk/dp/B0FN88WVDW) [**Balaju Height 4x BH Black Matt Spray Paint Quick Dry Petrol Resistant Hard Wearing Crack Resistant Interior & Exterior Car Metal Wood Plastic Surfaces 250ml each Pack of 4**Balaju Height**£12.67**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FN6NK6M7) [**Hycote Matt Black Spray Paint 400ml (Pack of 6)**Hycote**£20.93**29 rev2y ago](https://www.amazon.co.uk/dp/B0CTCL374L) [**HitlineUK 2 x 400ml Matt Black Spray Paint Multi-Surface Aerosol for Metal Wood Plastic Quick Drying Durable Matte Finish Pack of 2**HitlineUK**£8.79**112 rev3y ago](https://www.amazon.co.uk/dp/B0BJBF59R5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JENOLITE Directorust Spray Paint Satin Finish | BLACK | 500ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 9005**JENOLITE**£12.09**4.5★**▲ 230%**](https://www.amazon.co.uk/dp/B0GSXN3P3J) [**Balaju Height 4x BH Black Matt Spray Paint Quick Dry Petrol Resistant Hard Wearing Crack Resistant Interior & Exterior Car Metal Wood Plastic Surfaces 250ml each Pack of 4**Balaju Height**£12.67**4.1★**▲ 132%**](https://www.amazon.co.uk/dp/B0FN6NK6M7) [**Polar Direct to Rust Metal Spray Paint - 2 x 400ml Satin Black - Durable All-in-One Paint & Primer - For Outdoor & Indoor - Corrosion Resistant Tough Protection - Metal Primer**Polar Specialist Coatings**£13.27**4.5★**▲ 88%**](https://www.amazon.co.uk/dp/B084HDPT5K) [**HitlineUK 2 x 400ml Black Gloss Spray Paint Multi-Surface Aerosol for Metal Wood Plastic Quick Drying Durable Gloss Finish Pack of 2**HitlineUK**£8.80**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B08Z4G6WX2) [**Hycote Fast Drying Aerosol Car Spray Paint Gloss Black 400 ml**Hycote**£5.44**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B000LD4V2E)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**18%
*“Well impressed with this paint nice”*
**Quality-Overall**16%
*“Amazing quality”*
**Spray/Flow**14%
*“Easy to spray”*
**Advertised Vs Actual Product**13%
*“As described”*
**Value For Money**10%
*“Excellent value”*
**Ease Of Use**5%
*“Easy to use”*
**Coverage**5%
*“Covers well”*
**Color**3%
*“The colour is great”*
**Durability**2%
*“A really good useful product and durable”*
**Moist/Dry**2%
*“does dry quick”*
### **What buyers complain about **
**Spray/Flow**28%
*“Spray didnt work”*
**Paint Quality**23%
*“Spot on its paint”*
**Quality-Overall**7%
*“Absolutely rubbish”*
**Leak-Proof**5%
*“Leaks”*
**Functionality-Overall**4%
*“Doesn't work”*
**Adhesion/Stickiness**4%
*“lacks adhesion - AVOID”*
**Durability**2%
*“Didn't last 2 miniuts and ran out”*
**Rusts/Corrodes**2%
*“Though the rust reappeared after a couple of months”*
**Thickness**2%
*“Far too thin even when correctly shaken”*
**Ease Of Use**2%
*“Very difficult to spray”*
### **Top return reasons **
**Spray/Flow**30%
**Paint Quality**18%
**Color**13%
**Functionality-Overall**6%
**Defective Material/Parts**5%
**Leak-Proof**4%
**Compatibility-Overall**3%
**Quality-Overall**2%
**Touch/Button Controls**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is black spray paint profitable to sell on Amazon United Kingdom?**
- The niche generates £472K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the black spray paint niche?**
- 16 brands and 85 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in black spray paint?**
- Top complaints mined from reviews: Spray/Flow, Paint Quality, Quality-Overall. The return rate is 0.3%.
- **When does demand for black spray paint peak?**
- Demand peaks in May–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the black spray paint niche?**
- Listings span £3.18–£20.93; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 1,584 reviews — the moat a new listing must climb.
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