---
title: "bike phone holder — £438K/yr Amazon United Kingdom Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/bike-phone-holder"
last_updated: "2026-07-20T20:50:20.883Z"
locale: en
meta:
description: "bike phone holder shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "bike phone holder shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "bike phone holder — £438K/yr Amazon United Kingdom Niche, Score 59/100 - Flapen"
---
# **bike phone holder**
**Worth a look**
Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 87Conversion 64Competition 45Returns 89Price range 5Avg price 33Brand share 67Review moat 28Quality gap 52
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Growth**
**Great****+89.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£438K**
£438K/yr · 769K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,679.45**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£4.97–£15.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bike phone holder is a £438K/yr Amazon United Kingdom market (769K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£398K–£498K**
- units × avg price
- **Launch success**
- **—**
- 3 of 4 new (360d)
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **179 days**
## **Competition**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**30%**
- Glangeh22% - Lamicall12% - TAIYUNWEI12% - GREFAY10% - Babacom9% - flintronic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +89.7% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/automotive/bike-phone-holder/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£44K20%£88K30%£131K40%£175K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Glangeh Bike Phone Holder [Secure Lock] 8S Quick Install Anti-fall Motorbike Phone Holder 360 Rotating Bike Phone Mount for 4.7-6.8 Phones Cycling Handlebar Brake Adapter Fits Mountain/Scooter](https://m.media-amazon.com/images/I/51nyQDkZZbL.jpg)**Glangeh Bike Phone Holder \[Secure Lock\] 8S Quick Install Anti-fall Motorbike Phone Holder 360 Rotating Bike Phone Mount for 4.7-6.8 Phones Cycling Handlebar Brake Adapter Fits Mountain/Scooter**Glangeh**£7.88**4.4★9,629 rev](https://www.amazon.co.uk/dp/B0B84WN8ZR) [2**TAIYUNWEI Bike Phone Holder 360 Rotate&Adjustable Silicone Phone Holder Bike Phone Mount Universal for 4-6.5 Phones Compatible for iPhone/Huawei/Samsung Galaxy Series**TAIYUNWEI**£4.97**4.3★2,665 rev](https://www.amazon.co.uk/dp/B081P2Z2JY) [3![GREFAY Bike Phone Holder Motorbike Phone Holder [1S Quick Release Robust Connections] Anti Shake Universal 360 Bicycle Handlebar Holder for iPhone 17 16 15 14 13 Samsung S23/S22 4.5-7 Smartphone](https://m.media-amazon.com/images/I/41gED5KXvsL.jpg)**GREFAY Bike Phone Holder Motorbike Phone Holder \[1S Quick Release Robust Connections\] Anti Shake Universal 360 Bicycle Handlebar Holder for iPhone 17 16 15 14 13 Samsung S23/S22 4.5-7 Smartphone**GREFAY**£9.34**4.6★1,478 rev](https://www.amazon.co.uk/dp/B0CQCTDCJK) [4![Babacom Bike Phone Holder Upgrade Motorbike Phone Holder [1s Lock][Secure Protection] 360 Rotatable Phones Holder for Mountain Bike/ATV Motorbike Handlebar Clamp Mount Riser for 4.7-6.8 Phones](https://m.media-amazon.com/images/I/41SDcdhw4eL.jpg)**Babacom Bike Phone Holder Upgrade Motorbike Phone Holder \[1s Lock\]\[Secure Protection\] 360 Rotatable Phones Holder for Mountain Bike/ATV Motorbike Handlebar Clamp Mount Riser for 4.7-6.8 Phones**Babacom**£8.60**4.5★3,514 rev](https://www.amazon.co.uk/dp/B0CDKL7NXD) [5**flintronic Bike Phone Holder Waterproof Bike Phone Mount 360 Rotation Cycling Handlebar Bag with Touchscreen Bicycle Phone Cycling Bag for iPhone Samsung up to 6.4 17*10*5.8CM**flintronic**£8.42**4.2★977 rev](https://www.amazon.co.uk/dp/B0C8B8MSV6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![CIRYCASE Bike Phone Holder with [Heavy-Duty Clamp] [All-Around Secure] Motorbike Phone Holder for Bicycle Motorcycle Bike Pack Accessories [1s Put & Take] Bike Phone Mount for 4.7-6.8 Phones](https://m.media-amazon.com/images/I/513QR3JA9ML.jpg)**CIRYCASE Bike Phone Holder with \[Heavy-Duty Clamp\] \[All-Around Secure\] Motorbike Phone Holder for Bicycle Motorcycle Bike Pack Accessories \[1s Put & Take\] Bike Phone Mount for 4.7-6.8 Phones**CIRYCASE**£8.90**1,110 rev4mo ago](https://www.amazon.co.uk/dp/B0GRMTYCQ2) [![JOYROOM Bike Phone Holder Bicycle [Silicone Shock Absorption] Phone Mount 360 Rotatable Motorbike Handlebar Ends Accessories for Road Bikes E-Scooter MTB for iPhone 17 16 15 Smartphones 4.0-7.2](https://m.media-amazon.com/images/I/4112d+tzZfL.jpg)**JOYROOM Bike Phone Holder Bicycle \[Silicone Shock Absorption\] Phone Mount 360 Rotatable Motorbike Handlebar Ends Accessories for Road Bikes E-Scooter MTB for iPhone 17 16 15 Smartphones 4.0-7.2**JOYROOM**£12.11**49 rev4mo ago](https://www.amazon.co.uk/dp/B0G48RWY9Q) [**Miracase Bike Phone Holder:Unblock Camera Universal Motorbike Phone Mount Accessories Fit for iPhone 17 16 15 14 13 12 Pro Max Samsung and All Mobile Phones Black**Miracase**£10.22**1,400 rev6mo ago](https://www.amazon.co.uk/dp/B0GH6TSRWD) [**Bike Phone Mount Holder Motorcycle Phone Mount for Scooter Mountain Dirt Bike Stroller and Motorcycle 360Rotate Handlebar Phone Holder Compatible with iPhone & Android Smartphones from 4.7-7.2**senri**£5.53**15 rev10mo ago](https://www.amazon.co.uk/dp/B0FPCQSTCT) [**Lamicall Bike Phone Holder Bicycle - Foldable Clamp Motorbike Phone Holder Universal Motorcycle Handlebar Clamp Mount for iPhone 17 16 15 14 13 Pro Max Mini Air Samsung S25 All Phones - Orange**Lamicall**£11.32**1,206 rev1y ago](https://www.amazon.co.uk/dp/B0FF9NDX8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![CIRYCASE Bike Phone Holder with [Heavy-Duty Clamp] [All-Around Secure] Motorbike Phone Holder for Bicycle Motorcycle Bike Pack Accessories [1s Put & Take] Bike Phone Mount for 4.7-6.8 Phones](https://m.media-amazon.com/images/I/513QR3JA9ML.jpg)**CIRYCASE Bike Phone Holder with \[Heavy-Duty Clamp\] \[All-Around Secure\] Motorbike Phone Holder for Bicycle Motorcycle Bike Pack Accessories \[1s Put & Take\] Bike Phone Mount for 4.7-6.8 Phones**CIRYCASE**£8.90**4.5★**▲ 154%**](https://www.amazon.co.uk/dp/B0GRMTYCQ2) [**Miracase Bike Phone Holder:Unblock Camera Universal Motorbike Phone Mount Accessories Fit for iPhone 17 16 15 14 13 12 Pro Max Samsung and All Mobile Phones Black**Miracase**£10.22**4.6★**▲ 144%**](https://www.amazon.co.uk/dp/B0GH6TSRWD) [![JOYROOM Bike Phone Holder Bicycle [Silicone Shock Absorption] Phone Mount 360 Rotatable Motorbike Handlebar Ends Accessories for Road Bikes E-Scooter MTB for iPhone 17 16 15 Smartphones 4.0-7.2](https://m.media-amazon.com/images/I/4112d+tzZfL.jpg)**JOYROOM Bike Phone Holder Bicycle \[Silicone Shock Absorption\] Phone Mount 360 Rotatable Motorbike Handlebar Ends Accessories for Road Bikes E-Scooter MTB for iPhone 17 16 15 Smartphones 4.0-7.2**JOYROOM**£12.11**4.7★**▲ 92%**](https://www.amazon.co.uk/dp/B0G48RWY9Q) [**Bike Phone Mount Holder Motorcycle Phone Mount for Scooter Mountain Dirt Bike Stroller and Motorcycle 360Rotate Handlebar Phone Holder Compatible with iPhone & Android Smartphones from 4.7-7.2**senri**£5.53**4.0★**▲ 81%**](https://www.amazon.co.uk/dp/B0FPCQSTCT) [![Babacom Bike Phone Holder Upgrade Motorbike Phone Holder [1s Lock][Secure Protection] 360 Rotatable Phones Holder for Mountain Bike/ATV Motorbike Handlebar Clamp Mount Riser for 4.7-6.8 Phones](https://m.media-amazon.com/images/I/41SDcdhw4eL.jpg)**Babacom Bike Phone Holder Upgrade Motorbike Phone Holder \[1s Lock\]\[Secure Protection\] 360 Rotatable Phones Holder for Mountain Bike/ATV Motorbike Handlebar Clamp Mount Riser for 4.7-6.8 Phones**Babacom**£8.60**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B0CDKL7NXD)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“The overall build quality feels reasonable”*
**Value For Money**13%
*“Good value for money”*
**Strength**13%
*“Solid product”*
**Size-Overall**12%
*“Nice fit”*
**Grip**6%
*“Firm grip”*
**Ease Of Use**6%
*“Easy to use”*
**Security**5%
*“Secure, Strong and Incredibly Easy to Use”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Assembly/Installation**5%
*“Easy to install”*
**Durability**3%
*“Durable and good quality”*
### **What buyers complain about **
**Durability**18%
*“Broke”*
**Quality-Overall**11%
*“Not good quality”*
**Size-Overall**10%
*“Not big enough”*
**Strength**7%
*“The plastic is clearly weak”*
**Grip**5%
*“Gripy”*
**Compatibility-Overall**4%
*“Not compatible wit my mini”*
**Functionality-Overall**3%
*“breaks the camera”*
**Material Quality**3%
*“Cheap plastic”*
**Value For Money**3%
*“for £12 there are better options out there for this price”*
**Ease Of Use**3%
*“Can't use”*
### **Top return reasons **
**Size-Overall**51%
**Compatibility-Overall**12%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Add-Ons/Attachments**3%
**Strength**2%
**Grip**2%
**Durability**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is bike phone holder profitable to sell on Amazon United Kingdom?**
- The niche generates £438K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +89.7%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the bike phone holder niche?**
- 18 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in bike phone holder?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
- **When does demand for bike phone holder peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the bike phone holder niche?**
- Listings span £4.97–£15.53; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 3,679 reviews — the moat a new listing must climb.
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