---
title: "Reviews — back to black - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/back-to-black/reviews"
last_updated: "2026-07-21T06:40:29.019Z"
locale: en
meta:
  description: "back to black shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "back to black shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — back to black - Flapen"
---

# **back to black**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 49Conversion 85Competition 35Returns 98Price range 25Avg price 23Brand share 57Review moat 34Quality gap 89

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£285K**

£285K/yr · 360K searches

**Growth**

**Okay****+19.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,058.89**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£3.39–£18.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.29**

avg listing price — sweet spot $15–$100