---
title: "ashtray — £377K/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/ashtray"
last_updated: "2026-07-20T18:42:21.090Z"
locale: en
meta:
description: "ashtray shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "ashtray shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "ashtray — £377K/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
---
# **ashtray**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 56Conversion 63Competition 62Returns 98Price range 31Avg price 23Brand share 82Review moat 53Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+30.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£377K**
£377K/yr · 829K searches
**Review moat**
**Good****1,377.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.31–£19.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.16**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ashtray is a £377K/yr Amazon United Kingdom market (829K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **£326K–£408K**
- units × avg price
- **Launch success**
- **—**
- 0 of 4 new (360d)
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **7%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **180 days**
## **Competition**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**53%**
Top 20: 90%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**43%**
- LEPENDOR25% - Navani10% - Bull Brand7% - SOQKEEN6% - Navoys5% - YFPOPONE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.1% search growth over the last 90 days.
25K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/automotive/ashtray/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£19K10%£38K15%£57K20%£75K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 30 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lependor Ceramic Ashtray with Lids Windproof Cigarette Ashtray for Indoor or Outdoor UseAsh Holder for Smokers Desktop Smoking Ash Tray for Home Office Decoration - Black**LEPENDOR**£8.47**4.6★17,023 rev](https://www.amazon.co.uk/dp/B07Q6TFVWZ) [2**Navani Smell-Proof Ashtray with Lid for Inside & Outdoors | Stylish Outdoor Ash Trays | Windproof Design | Odor-Free Ashtrays for Patio Garden and Home**Navani**£9.44**4.7★308 rev](https://www.amazon.co.uk/dp/B0CQR9HVWM) [3**Bull Brand Round Push Down Black Metal Spinning Ashtray 9cm (7022)**Bull Brand**£5.48**3.7★207 rev](https://www.amazon.co.uk/dp/B0B9TTKJPN) [4**Lependor Ceramic Ashtray with Lids Windproof Cigarette Ashtray for Indoor or Outdoor UseAsh Holder for Smokers Desktop Smoking Ash Tray for Home Office Decoration - Blue**LEPENDOR**£8.76**4.6★17,023 rev](https://www.amazon.co.uk/dp/B07Q6TGCK3) [5**SOQKEEN Silicone Ashtrays 2 Pack Nonstick Cool Portable Ashtray for Outside Heat Resistant Wont Break Silicone Round Rubber Ash Tray Set for Home Office Restaurant or Outdoor (2 Black)**SOQKEEN**£4.33**4.4★601 rev](https://www.amazon.co.uk/dp/B0C7GDTKJB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Outdoor Ashtray Red Copper Metal Ashtray With Lid Indoor Outdoor Storm For Balcony & Living Room - Vintage Rose Boxed**Bonalake**£5.86**4 rev2mo ago](https://www.amazon.co.uk/dp/B0GXWXNK3X) [**1pk Clear Glass Ashtrays 10.5cm Heavy Duty Round Ashtray with 4 Cigarette Rests Thick Durable Glass Smoking Tray for Home Garden Patio Bar or Outdoor Use**Navoys**£4.31**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GRJGKWY6) [**Huiguli 6 Pcs Cigarette Ashtray Round Windproof Stainless Steel Ashtray with Lid for Indoors & Outdoors Stylish Portable Windproof Lid Design Cigar Ash Tray Set for Bars Restaurant Garden and Home**Huiguli**£8.21**9 rev8mo ago](https://www.amazon.co.uk/dp/B0G2XQXJBB) [**1 PCS Ashtrays With Lid Smell Proof Indoor And Outdoor Ashtray For Cigarettes Wooden Ashtrays With Stainless Steel Insert 9.2 * 3.3cm Wizard Ashtray For Home Office Parties**QUALDESN**£6.93**21 rev10mo ago](https://www.amazon.co.uk/dp/B0FNMTS2XR) [**OUSACE Ceramic Ashtray Stylish Indoor & Outdoor Cigarette Ashtray for Home Coffee Bars and PatiosLava Dazzling Black (Medium Size)**OUSACE**£6.79**218 rev1y ago](https://www.amazon.co.uk/dp/B0F3CV8MNK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outdoor Ashtray Red Copper Metal Ashtray With Lid Indoor Outdoor Storm For Balcony & Living Room - Vintage Rose Boxed**Bonalake**£5.86**4.4★**▲ 205%**](https://www.amazon.co.uk/dp/B0GXWXNK3X) [**1pk Clear Glass Ashtrays 10.5cm Heavy Duty Round Ashtray with 4 Cigarette Rests Thick Durable Glass Smoking Tray for Home Garden Patio Bar or Outdoor Use**Navoys**£4.31**4.1★**▲ 205%**](https://www.amazon.co.uk/dp/B0GRJGKWY6) [**Huiguli 6 Pcs Cigarette Ashtray Round Windproof Stainless Steel Ashtray with Lid for Indoors & Outdoors Stylish Portable Windproof Lid Design Cigar Ash Tray Set for Bars Restaurant Garden and Home**Huiguli**£8.21**4.1★**▲ 203%**](https://www.amazon.co.uk/dp/B0G2XQXJBB) [**ULDIGI Vintage Galvanized Metal Ashtray Bucket with Lid Large Capacity Compact Desktop Trash can for Home Office Kitchen**ULDIGI**£11.61**5.0★**▲ 166%**](https://www.amazon.co.uk/dp/B0DVRXZW7V) [**Stainless Steel Ashtray with Lid Windproof Rainproof Ashtrays for Inside or Outdoors (Black)**Syueyee**£7.21**4.6★**▲ 147%**](https://www.amazon.co.uk/dp/B0DLTXV6NC)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“These ashtrays are really good quality”*
**Value For Money**13%
*“Good value for money”*
**Advertised Vs Actual Product**10%
*“Better than expected”*
**Size-Overall**8%
*“They're the perfect size”*
**Suitable For Indoor**5%
*“It feels sturdy, well-made, and looks great both indoors and outdoors”*
**Strength**5%
*“Sturdy”*
**Smell**4%
*“it keeps the smell in once the lids on”*
**Efficiency**3%
*“Does the job”*
**Ease Of Use**3%
*“Easy use and clean”*
**Ease Of Cleaning**3%
*“Easy to clean”*
### **What buyers complain about **
**Quality-Overall**16%
*“Inferior quality”*
**Size-Overall**14%
*“It also doesnt fit the casing snug”*
**Durability**11%
*“is no longer effective”*
**Advertised Vs Actual Product**8%
*“This is mislead”*
**Value For Money**4%
*“Expensive, much cheaper in actual shops”*
**Functionality-Overall**4%
*“Does not function as it should”*
**Rusts/Corrodes**3%
*“Second one purchased as the other one rusted”*
**Smell**3%
*“Not smell proof”*
**Ease Of Use**3%
*“Bit hard to open, very handy and easy tobuse”*
**Color**2%
*“well its blue and half brown, not what I was expecting and looks very plain for the price and not whats been shown”*
### **Top return reasons **
**Size-Overall**42%
**Defective Material/Parts**11%
**Quality-Overall**9%
**Color**5%
**Durability**4%
**Functionality-Overall**4%
**Advertised Vs Actual Product**4%
**Smell**3%
**Material Quality**2%
**Scratch Resistance**2%
## **Common questions**
- **Is ashtray profitable to sell on Amazon United Kingdom?**
- The niche generates £377K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +30.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the ashtray niche?**
- 28 brands and 86 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in ashtray?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.4%.
- **When does demand for ashtray peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ashtray niche?**
- Listings span £4.31–£19.75; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 1,377 reviews — the moat a new listing must climb.
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