---
title: "Trend — airwick freshmatic - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/airwick-freshmatic/trend"
last_updated: "2026-08-09T10:53:47.918Z"
locale: en
meta:
  description: "Niche score 38/100 · £97K/yr market · 204K searches/yr · £7.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £97K/yr market · 204K searches/yr · £7.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — airwick freshmatic - Flapen"
---

# **airwick freshmatic**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 11Conversion 71Competition 51Returns 99Price range 5Avg price 20Brand share 0Review moat 34Quality gap 50

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,108.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£97K**

£97K/yr · 204K searches

**Avg price**

**Bad****£7.33**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-27.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.44–£15.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend