---
title: "Reviews — adblue - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/adblue/reviews"
last_updated: "2026-07-21T06:20:23.305Z"
locale: en
meta:
  description: "adblue clears our launch bar: a $1.5M/yr market growing +9.4% this quarter with returns at 0.1%. Data updated Jul 2026."
  "og:description": "adblue clears our launch bar: a $1.5M/yr market growing +9.4% this quarter with returns at 0.1%. Data updated Jul 2026."
  "og:title": "Reviews — adblue - Flapen"
---

# **adblue**

**Launch it**

A $1.5M/yr market growing +9.4% this quarter with returns at 0.1% — clears our launch bar.

Market size 86Growth 37Conversion 96Competition 21Returns 99Price range 44Avg price 51Brand share 30Review moat 47Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.5M**

£1.5M/yr · 865K searches

**Avg price**

**Good****£12.12**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,752.62**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£7.38–£20.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf