---
title: "Search terms — 12v extension lead - Flapen"
canonical_url: "https://flapen.com/research/uk/automotive/12v-extension-lead/search-terms"
last_updated: "2026-08-09T07:24:10.805Z"
locale: en
meta:
  description: "Niche score 52/100 · £74K/yr market · 103K searches/yr. Prices mostly outside the sweet spot ($3.20–$13.90) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £74K/yr market · 103K searches/yr. Prices mostly outside the sweet spot ($3.20–$13.90) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 12v extension lead - Flapen"
---

# **12v extension lead**

**Worth a look**

Shows low returns (1.4%), but prices mostly outside the sweet spot ($3.20–$13.90) keeps it on the watch list.

Market size 19Growth 53Conversion 86Competition 56Returns 87Price range 0Avg price 21Brand share 76Review moat 65Quality gap 40

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****905.61**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+25.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.45**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£74K**

£74K/yr · 103K searches

**Price range**

**Bad****£3.20–£13.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms