---
title: "Water Gun — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/water-gun"
last_updated: "2026-08-08T07:54:21.702Z"
locale: en
meta:
description: "Niche score 37/100 · $2K/yr market · 16K searches/yr · $25.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $2K/yr market · 16K searches/yr · $25.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Water Gun — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **water gun**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 20Conversion 5Competition 43Returns 73Price range 84Avg price 95Brand share 0Review moat 51Quality gap 85
**Avg price**
**Incredible****$25.09**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.17–$73.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,474.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 16K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, water gun is a $2K/yr Amazon Singapore market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **water gun market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$13K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **41%**
- **Out of stock**
- **16.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- NERF67% - Super Soaker19% - XSHOT10% - MAX LIQUIDATOR5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -9.9% search growth over the last 90 days.
700500Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/water-gun/trend)
## **Top water gun search terms**
- **water gun**8K/yr-1.8%0.8% conv. - **super soaker**3K/yr-23.9%0.8% conv. - **nerf water gun**1K/yr-8.0%0.8% conv. - **water guns for kids**1K/yr-13.1%0.5% conv. - **watergun**934/yr-10.3%0.5% conv. - **nerf super soaker**1K/yr-26.6%1.0% conv. - **nerf water**497/yr-17.6%1.6% conv. [**All search terms **](https://flapen.com/research/sg/toys/water-gun/search-terms)
## **Top water gun products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$698%$13812%$20716%$2751101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nerf Super Soaker Flip Fill Water Blaster 4 Spray Styles Fast Fill 30 Fluid Ounce Tank Outdoor Water Gun Birthday Gift Toy for Kids Ages 6+**NERF**$12.79**4.4★1,241 rev](https://www.amazon.sg/dp/B0CBKQ79N6) [2**Nerf Super Soaker Mini Dunk-Fill Water Blaster Easy Instant Fill Tank Just Dunk & Go 3.4 Fluid Ounce Tank Outdoor Toys for Kids Ages 6+ Birthday Gift for Kids**NERF**$6.17**3.9★937 rev](https://www.amazon.sg/dp/B0D87Q17RZ) [3**Nerf Super Soaker XP55 Water Blaster Air Pressurized System 17.5 Fluid Ounce Tank Water Toys Ages 6+**NERF**$22.21**3.9★937 rev](https://www.amazon.sg/dp/B0D87RSRWS) [4**Nerf F3889 Super Soaker Torrent Water Blaster**Super Soaker**$7.62**3.6★1,210 rev](https://www.amazon.sg/dp/B099ZZMLVB) [5**Nerf Super Soaker DinoSquad Raptor-Surge Water Blaster Trigger-Fire Soakage For Outdoor Summer Water Games For Youth Teens Adults**NERF**$15.63**3.1★2 rev](https://www.amazon.sg/dp/B0DQHNRNK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nerf Super Soaker Minecraft Glow Squid Water Blaster Minecraft Dungeons Squid Mob Design Outdoor Water Toy Outdoor Games For Kids**NERF**$18.68**1 rev1y ago](https://www.amazon.sg/dp/B0F8JNDNSK) [**Nerf Super Soaker Dunk-Fill 2-Pack 2 Water Blasters Easy Instant Fill Tanks Just Dunk & Go 10.1 Fluid Ounce Tanks Water Toys Ages 6+**NERF**$52.94**147 rev1y ago](https://www.amazon.sg/dp/B0D87PK58G) [**Nerf Super Soaker DinoSquad Raptor-Surge Water Blaster Trigger-Fire Soakage For Outdoor Summer Water Games For Youth Teens Adults**NERF**$15.63**2 rev1y ago](https://www.amazon.sg/dp/B0DQHNRNK5) [**XSHOT Pink Skin Water Hydra Pulse Motor Soakers Motorised Water Blaster Fast Fill 650ml 29ft Range Rechargeable Battery**XSHOT**$57.25**45 rev1y ago](https://www.amazon.sg/dp/B0DBQ1J5ZL) [**XSHOT Water Gatling Motor Soaker by ZURU Motorized Blaster Watergun Water Blaster Water Toys Fills with Water in just 1 Second Rechargeable Battery.**XSHOT**$73.02**93 rev1y ago](https://www.amazon.sg/dp/B0DBQ4FK71)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Max Liquidator 6-Pack Water Blaster Set**MAX LIQUIDATOR**$29.18**4.7★**▲ 204%**](https://www.amazon.sg/dp/B0796JVBJ8) [**X-Shot Sonic Fast-Fill Hyperload Watergun Water Blaster Water Toys 2 Blasters Total Fills with Water in just 1 Second!**XSHOT**$32.81**4.5★**▲ 142%**](https://www.amazon.sg/dp/B0BQ8Q83RY) [**NERF Hasbro E0024 Super Soaker Twin Tide Blasters Toy Multicolor**Super Soaker**$20.64**4.6★**▲ 141%**](https://www.amazon.sg/dp/B076D91Y38) [**Nerf Super Soaker Dunk-Fill 2-Pack 2 Water Blasters Easy Instant Fill Tanks Just Dunk & Go 10.1 Fluid Ounce Tanks Water Toys Ages 6+**NERF**$52.94**3.7★**▲ 100%**](https://www.amazon.sg/dp/B0D87PK58G) [**Nerf Super Soaker Torrent Water Blaster Pump to Fire a Flooding Blast of Water Outdoor Water-Blasting Fun for Kids Teens Adults**NERF**$8.98**2.9★**▲ 72%**](https://www.amazon.sg/dp/B0DXKC58G8)
**~~View all trending →~~**
## **What buyers say about water gun**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Water Resistance**44%
*“Would not be buying this brand of water gun”*
**Durability**22%
*“One time use only”*
**Charging**11%
*“Never worked again despite full charge”*
**Value For Money**11%
*“Waste of money”*
**Quality-Overall**11%
*“Complete rubbish”*
### **Top return reasons **
**Size-Overall**40%
**Leak-Proof**20%
**Advertised Vs Actual Product**20%
**Shooting**10%
**Strength**10%
## **Common questions**
- **Is water gun profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 17 tracked products. 90-day search growth is -9.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the water gun niche?**
- 4 brands and 5 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in water gun?**
- Top complaints mined from reviews: Water Resistance, Durability, Charging. The return rate is 2.1%.
- **What does it cost to enter the water gun niche?**
- Listings span $6.17–$73.02; the average listing price is $25.09 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.
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