---
title: "Uno — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/uno"
last_updated: "2026-08-08T07:50:01.507Z"
locale: en
meta:
description: "Niche score 24/100 · $3K/yr market · 13K searches/yr · $15.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $3K/yr market · 13K searches/yr · $15.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Uno — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **uno**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 17Conversion 21Competition 36Returns 45Price range 71Avg price 76Brand share 0Review moat 12Quality gap 18
**Avg price**
**Great****$15.39**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.78–$35.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****27,123.47**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$3K**
$3K/yr · 13K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, uno is a $3K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 24/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uno market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$12K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **7%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **67 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- Mattel Games98% - UNO2%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -16.2% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/uno/trend)
## **Top uno products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34320%$68630%$1K40%$1K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]](https://m.media-amazon.com/images/I/51lqAAztj5L.jpg)**UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up \[Amazon Exclusive\]**Mattel Games**$17.64**4.8★66,527 rev](https://www.amazon.sg/dp/B07P6MZPK3) [2**Mattel W2085 Karty UNO Wild Version**Mattel Games**$7.87**4.8★36,504 rev](https://www.amazon.sg/dp/B00CTH0A1Q) [3**Mattel Games UNO Mario Kart Card Game with 112 Cards & Instructions for Players Ages 7 Years & Older Gift for Kid Family and Adult Game Night (GWM70) Multicolor**Mattel Games**$12.32**4.8★10,835 rev](https://www.amazon.sg/dp/B084NY14RD) [4**Board game Mattel UNO Flip**Mattel Games**$6.99**4.7★63,082 rev](https://www.amazon.sg/dp/B07JKB2H59) [5**UNO Mattel Games UNO Show em No Mercy: Classic Card Game for 2 Players Ages 8+**Mattel Games**$12.71**4.7★20,697 rev](https://www.amazon.sg/dp/B0CBNR2ML6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UNO HXT58 Teams Playing Cards Card Game**Mattel Games**$7.59**1,388 rev1y ago](https://www.amazon.sg/dp/B0CPNGRFVZ) [**Mattel Games UNO Platinum Edition Card Game for Movie and Family Nights Game Nights Travel Camping and Parties Premium Trading Cards HPY61**Mattel Games**$27.19**791 rev1y ago](https://www.amazon.sg/dp/B0CQPD9W7P) [![UNO Attack Mega Hit Card Game with Random-Action Launcher with Lights & Sounds & 112 Cards Kid Teen & Adult Game Night Gift Ages 7 Years & Older [Amazon Exclusive]](https://m.media-amazon.com/images/I/512uesPBMWL.jpg)**UNO Attack Mega Hit Card Game with Random-Action Launcher with Lights & Sounds & 112 Cards Kid Teen & Adult Game Night Gift Ages 7 Years & Older \[Amazon Exclusive\]**Mattel Games**$35.04**3,016 rev2y ago](https://www.amazon.sg/dp/B08GLK316Z) [**Mattel Games UNO Show em No Mercy Card Game in Storage & Travel Tin for Kids Adults & Family Night with Extra Cards Special Rules & Tougher Penalties (Amazon Exclusive)**Mattel Games**$23.94**8,150 rev2y ago](https://www.amazon.sg/dp/B0CBT2N7N1) [**UNO Mattel Games UNO Show em No Mercy: Classic Card Game for 2 Players Ages 8+**Mattel Games**$12.71**20,697 rev2y ago](https://www.amazon.sg/dp/B0CBNR2ML6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Games UNO Mario Kart Card Game with 112 Cards & Instructions for Players Ages 7 Years & Older Gift for Kid Family and Adult Game Night (GWM70) Multicolor**Mattel Games**$12.32**4.8★**▲ 64%**](https://www.amazon.sg/dp/B084NY14RD) [![UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up [Amazon Exclusive]](https://m.media-amazon.com/images/I/51lqAAztj5L.jpg)**UNO Family Card Game with 112 Cards in a Sturdy Storage Tin Travel-Friendly Makes a Great Gift for 7 Year Olds and Up \[Amazon Exclusive\]**Mattel Games**$17.64**4.8★**▲ 63%**](https://www.amazon.sg/dp/B07P6MZPK3) [**Mattel UNO Splash Card Game**Mattel Games**$22.18**4.7★**▲ 36%**](https://www.amazon.sg/dp/B00TXI1NEW) [**Mattel Games UNO Platinum Edition Card Game for Movie and Family Nights Game Nights Travel Camping and Parties Premium Trading Cards HPY61**Mattel Games**$27.19**4.6★**▲ 30%**](https://www.amazon.sg/dp/B0CQPD9W7P) [**Mattel Games UNO Disney Princesses Card Game for Kids & Family Themed Deck & Special Rule 2-10 Players**Mattel Games**$14.59**4.8★**▲ 24%**](https://www.amazon.sg/dp/B08J4GGMZ6)
**~~View all trending →~~**
## **What buyers say about uno**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Portability**100%
*“Good to bring on the go”*
### **What buyers complain about **
**Advertised Vs Actual Product**100%
*“This is misleading”*
### **Top return reasons **
**Gifting Purpose**50%
**Advertised Vs Actual Product**25%
**Instructions/User Manual/Troubleshooting**25%
## **Common questions**
- **Is uno profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 15 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (24/100).
- **How competitive is the uno niche?**
- 2 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in uno?**
- Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 3.4%.
- **What does it cost to enter the uno niche?**
- Listings span $6.78–$35.04; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 27,123 reviews — the moat a new listing must climb.
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