[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-toys-unicorn":3,"research-sidebar-rollups":443},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":88,"demand":92,"seasonality":230,"brandShare":231,"products":253,"feedback":375,"searchTerms":398,"related":412,"lastUpdated":34},"ad7e6eaa-57c9-4ed6-ba40-bfbb3099168a","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":32,"href":33,"leafCategoryName":11,"scrapedAt":34,"brandCount":26,"brandCountYearAgo":35,"sellerCount":36,"signals":37,"avgBsr":40,"pageQuality":30,"unitsSoldMin":41,"unitsSoldAvgMin":30,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":47,"top20BrandShare":47,"primePct":47,"oosRate":48},2906,11801,2.4018,0.2264,0.009,0.5779,4.68,2240,27.36,12.3,47.96,12,500,0.25,0.023,0,2,"unicorn","\u002Fresearch\u002Fsg\u002Ftoys\u002Funicorn","2026-07-24T09:57:14.513786+00:00",17,19,[38,39],"no_dominant_brand","low_review_barrier",88,250,100,6840,13680,76,65,1,0.164,{"score":50,"verdict":51,"components":52},44,"skip",[53,57,60,64,67,70,73,78,81,84],{"key":54,"score":47,"weight":55,"raw":56},"marketSize",0.15,2905.88,{"key":58,"score":59,"weight":55,"raw":18},"growth",52,{"key":61,"score":62,"weight":63,"raw":19},"conversion",11,0.1,{"key":65,"score":66,"weight":55,"raw":20},"competition",45,{"key":68,"score":69,"weight":63,"raw":20},"brandShare",77,{"key":71,"score":72,"weight":63,"raw":21},"qualityGap",20,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",43,0.05,2239.67,{"key":79,"score":80,"weight":63,"raw":29},"returns",68,{"key":82,"score":83,"weight":76,"raw":23},"avgPrice",95,{"key":85,"score":86,"weight":76,"raw":87},"priceRange",89,0.9242849130678633,{"avgRating":89,"medianPrice":90,"medianReturnRate":30,"nichesTracked":91},4.47,30,1590,{"points":93,"droppedPartialWeek":229},[94,97,100,103,106,109,112,115,118,121,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,173,176,178,181,184,186,189,192,195,198,201,204,207,210,213,216,219,222,225,227],{"week":95,"volume":96},"2025-08-31",197,{"week":98,"volume":99},"2025-09-07",208,{"week":101,"volume":102},"2025-09-14",234,{"week":104,"volume":105},"2025-09-21",217,{"week":107,"volume":108},"2025-09-28",141,{"week":110,"volume":111},"2025-10-05",240,{"week":113,"volume":114},"2025-10-12",607,{"week":116,"volume":117},"2025-10-19",185,{"week":119,"volume":120},"2025-10-26",223,{"week":122,"volume":111},"2025-11-02",{"week":124,"volume":125},"2025-11-09",200,{"week":127,"volume":128},"2025-11-16",414,{"week":130,"volume":131},"2025-11-23",562,{"week":133,"volume":134},"2025-11-30",642,{"week":136,"volume":137},"2025-12-07",436,{"week":139,"volume":140},"2025-12-14",332,{"week":142,"volume":143},"2025-12-21",309,{"week":145,"volume":146},"2025-12-28",194,{"week":148,"volume":149},"2026-01-04",124,{"week":151,"volume":152},"2026-01-11",157,{"week":154,"volume":155},"2026-01-18",173,{"week":157,"volume":158},"2026-01-25",135,{"week":160,"volume":161},"2026-02-01",204,{"week":163,"volume":164},"2026-02-08",179,{"week":166,"volume":167},"2026-02-15",148,{"week":169,"volume":170},"2026-02-22",198,{"week":172,"volume":164},"2026-03-01",{"week":174,"volume":175},"2026-03-08",117,{"week":177,"volume":164},"2026-03-15",{"week":179,"volume":180},"2026-03-22",121,{"week":182,"volume":183},"2026-03-29",92,{"week":185,"volume":183},"2026-04-05",{"week":187,"volume":188},"2026-04-12",177,{"week":190,"volume":191},"2026-04-19",162,{"week":193,"volume":194},"2026-04-26",314,{"week":196,"volume":197},"2026-05-03",201,{"week":199,"volume":200},"2026-05-10",169,{"week":202,"volume":203},"2026-05-17",122,{"week":205,"volume":206},"2026-05-24",126,{"week":208,"volume":209},"2026-05-31",165,{"week":211,"volume":212},"2026-06-07",142,{"week":214,"volume":215},"2026-06-14",86,{"week":217,"volume":218},"2026-06-21",149,{"week":220,"volume":221},"2026-06-28",382,{"week":223,"volume":224},"2026-07-05",153,{"week":226,"volume":125},"2026-07-12",{"week":228,"volume":120},"2026-07-19",false,null,{"top":232,"otherBrandCount":251,"otherClickShare":252},[233,236,239,242,245,248],{"brand":234,"clickShare":235},"LEGO",0.1608,{"brand":237,"clickShare":238},"Monopoly",0.1256,{"brand":240,"clickShare":241},"JKGIFTS",0.1156,{"brand":243,"clickShare":244},"Unicorn Academy",0.0905,{"brand":246,"clickShare":247},"Lolalet",0.0854,{"brand":249,"clickShare":250},"Sew Butiful",0.0804,6,0.3417,[254,264,273,283,291,301,310,321,332,344,355,365],{"asin":255,"title":256,"brand":234,"imageUrl":257,"price":258,"rating":259,"reviews":260,"clickShare90":235,"clickShare360":261,"launchDate":262,"amazonUrl":263},"B0FPVZ2B9Y","LEGO Friends Unicorn Dream Café 42684 Building Set Pretend Play Rainbow Unicorn Themed Toy for Kids 6+ 3 Minidolls Toy Cakes and Café Tables Gift Idea for Birthdays (475 Pieces)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CBzmiRoZL.jpg",43.59,4.8,270,0.074,"2025-11-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FPVZ2B9Y",{"asin":265,"title":266,"brand":237,"imageUrl":267,"price":268,"rating":259,"reviews":269,"clickShare90":238,"clickShare360":270,"launchDate":271,"amazonUrl":272},"B089GYBVSF","MONOPOLY F1717 Junior: Unicorn Edition Board Game for 2-4 Players Magical-Themed Indoor Game For Kids Ages 5 and Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TW6zFoXtL.jpg",16.42,8922,0.1381,"2020-08-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB089GYBVSF",{"asin":274,"title":275,"brand":240,"imageUrl":276,"price":277,"rating":278,"reviews":279,"clickShare90":241,"clickShare360":280,"launchDate":281,"amazonUrl":282},"B0D8QG23HQ","HONGID Walkie Talkies Toys for Girls: Unicorn Toys 2 Pack Birthday Gifts for 3-9 Year Old Girls Clear Communication Durable Design Pink\u002FPurple","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51psRE8JbRL.jpg",23.57,4.4,2128,0.1127,"2024-08-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D8QG23HQ",{"asin":284,"title":285,"brand":243,"imageUrl":286,"price":25,"rating":259,"reviews":287,"clickShare90":244,"clickShare360":288,"launchDate":289,"amazonUrl":290},"B0CSF3LJ1Q","Unicorn Academy Interactive Rainbow Light-up Wildstar Unicorn Toy with Lights Sounds & Music Dolls & Unicorn Toys for Girls Ages 4 and up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FhTXAXPBL.jpg",1291,0.084,"2024-06-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CSF3LJ1Q",{"asin":292,"title":293,"brand":246,"imageUrl":294,"price":295,"rating":296,"reviews":297,"clickShare90":247,"clickShare360":298,"launchDate":299,"amazonUrl":300},"B0DNS1336J","Lolalet Childrens Jewelry Box Wooden Jewelry Organizer with Unicorn for Little Girls Toddler Jewelry Case for Necklace Earrings Bracelet Watch Lipstick Ring -Pink","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41cmiGFqJeL.jpg",32.68,4.6,316,0.0519,"2024-11-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DNS1336J",{"asin":302,"title":303,"brand":249,"imageUrl":304,"price":305,"rating":296,"reviews":306,"clickShare90":250,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B0B8V74912","Sew Butiful Unicorn Stuffed Animals 8in\u002F20cm Cute Unicorn Gift Toys for 3 4 5 6 7 8 Years Old Girls Unicorns Birthday Gifts Soft Plush Toys Set for Baby Toddler Girls Kids Decor (White)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313vcfUTSgL.jpg",21.42,924,0.063,"2024-01-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0B8V74912",{"asin":311,"title":312,"brand":313,"imageUrl":314,"price":315,"rating":316,"reviews":66,"clickShare90":317,"clickShare360":318,"launchDate":319,"amazonUrl":320},"B0FM7V79LS","Kids Toy Camera Toddler Digital Camera Portable Video Digital Camera for 3-12 Years Old Boys and Girls Kids Christmas Birthday Gift with 32G SD Card and USB Card Reader (Unicorn-Pink)","CQWEIC","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41mO6LZeXEL.jpg",32.89,4.9,0.0704,0.0486,"2025-08-13","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FM7V79LS",{"asin":322,"title":323,"brand":324,"imageUrl":325,"price":24,"rating":326,"reviews":327,"clickShare90":328,"clickShare360":329,"launchDate":330,"amazonUrl":331},"B0772VFWTN","4M 404708 Unicorn Mould and Paint Crafts Kit","4M","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51+RQZaBK+L.jpg",4.5,859,0.0653,0.1536,"2017-11-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0772VFWTN",{"asin":333,"title":334,"brand":335,"imageUrl":336,"price":337,"rating":338,"reviews":339,"clickShare90":340,"clickShare360":341,"launchDate":342,"amazonUrl":343},"B0DRVS211Z","EUCOCO Plush Unicorn Girl Gift Gift Girl 3 4 5 6 7 Years Unicorn Toys Children 3 4 5 6 Years Old Kids 3-7 Years Old Girl Gift Bracelet Easter Birthday Gifts","EUCOCO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Sfd8VRn5L.jpg",29.24,4.7,155,0.0553,0.0431,"2025-05-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DRVS211Z",{"asin":345,"title":346,"brand":347,"imageUrl":348,"price":349,"rating":296,"reviews":350,"clickShare90":351,"clickShare360":352,"launchDate":353,"amazonUrl":354},"B0BNJZ5F1B","Unicorn Stationery Set for Kids - Unicorn Gifts for Girls Ages 6 7 8 9 10-12 Year Old - Stationary Letter Writing Kit - Best Girl Birthday Gift - Preteen Craft Toys Christmas Presents","Pretty Me","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61c59RCVzML.jpg",25.46,2127,0.0503,0.1138,"2022-11-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BNJZ5F1B",{"asin":356,"title":357,"brand":358,"imageUrl":359,"price":360,"rating":338,"reviews":361,"clickShare90":351,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B08TPRSR28","Candy Land Unicorn Edition Board Game Toddler Games Unicorn Toys Perfect Kids Gifts Kids Board Games Ages 3 and Up (Amazon Exclusive)","Hasbro Gaming","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51crrkY6Y8L.jpg",18.05,4537,0.0552,"2021-03-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08TPRSR28",{"asin":366,"title":367,"brand":368,"imageUrl":369,"price":370,"rating":338,"reviews":371,"clickShare90":351,"clickShare360":372,"launchDate":373,"amazonUrl":374},"B0CHKLZ7PJ","Giggle & Honey Musical Jewelry Box for Girls - Kids Jewelry Box Unicorn Toys for Girls 4-6 Unicorn Gifts","Giggle & Honey","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ubbnf7ssL.jpg",24.72,5302,0.0619,"2023-10-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CHKLZ7PJ",{"love":376,"hate":377,"returnReasons":384},[],[378],{"topic":379,"percentOfMentions":47,"verbatims":380},"Product Condition",[381,382,383],"Received used Walkies","Doubt they are new","They look worn and used",[385,388,390,392,394,396],{"reason":386,"pct":387},"Material Quality",0.16670000000000001,{"reason":389,"pct":387},"Size-Overall",{"reason":391,"pct":387},"Quality-Overall",{"reason":393,"pct":387},"Functionality-Overall",{"reason":395,"pct":387},"Weight Heavy",{"reason":397,"pct":387},"Defective Material\u002FParts",[399,403,408],{"term":32,"volume":400,"growthQoq":401,"conversionRate":402},7651,0.5164,0.0067,{"term":404,"volume":405,"growthQoq":406,"conversionRate":407},"unicorn toy",2256,0.5462,0.0085,{"term":409,"volume":410,"growthQoq":411,"conversionRate":30},"unicorn gifts for girls",1894,-0.8897,[413,418,423,428,433,438],{"title":414,"href":415,"score":50,"verdict":51,"marketSize":416,"growth90":417},"lorcana","\u002Fresearch\u002Fsg\u002Ftoys\u002Florcana",1841.61,1.335,{"title":419,"href":420,"score":50,"verdict":51,"marketSize":421,"growth90":422},"star wars vintage collection","\u002Fresearch\u002Fsg\u002Ftoys\u002Fstar-wars-vintage-collection",14242.8,0.4893,{"title":424,"href":425,"score":50,"verdict":51,"marketSize":426,"growth90":427},"beyblade x","\u002Fresearch\u002Fsg\u002Ftoys\u002Fbeyblade-x",24434.02,1.7098,{"title":429,"href":430,"score":66,"verdict":51,"marketSize":431,"growth90":432},"minecraft","\u002Fresearch\u002Fsg\u002Ftoys\u002Fminecraft",1516.88,0.3171,{"title":434,"href":435,"score":66,"verdict":51,"marketSize":436,"growth90":437},"polly pocket","\u002Fresearch\u002Fsg\u002Ftoys\u002Fpolly-pocket",8111.88,0.3089,{"title":439,"href":440,"score":66,"verdict":51,"marketSize":441,"growth90":442},"puzzle","\u002Fresearch\u002Fsg\u002Ftoys\u002Fpuzzle",5177.79,0.1268,[444,451,457,464,471,474,481,488,495,502,509,516,522,529,536,543,549],{"nodeId":445,"label":446,"slug":447,"href":448,"nichesTracked":449,"marketSizeTotal":450},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":452,"label":453,"slug":454,"href":455,"nichesTracked":170,"marketSizeTotal":456},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",1732647,{"nodeId":458,"label":459,"slug":460,"href":461,"nichesTracked":462,"marketSizeTotal":463},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":465,"label":466,"slug":467,"href":468,"nichesTracked":469,"marketSizeTotal":470},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":472,"marketSizeTotal":473},118,795398,{"nodeId":475,"label":476,"slug":477,"href":478,"nichesTracked":479,"marketSizeTotal":480},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":482,"label":483,"slug":484,"href":485,"nichesTracked":486,"marketSizeTotal":487},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":489,"label":490,"slug":491,"href":492,"nichesTracked":493,"marketSizeTotal":494},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":496,"label":497,"slug":498,"href":499,"nichesTracked":500,"marketSizeTotal":501},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":503,"label":504,"slug":505,"href":506,"nichesTracked":507,"marketSizeTotal":508},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":510,"label":511,"slug":512,"href":513,"nichesTracked":514,"marketSizeTotal":515},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":517,"label":518,"slug":519,"href":520,"nichesTracked":62,"marketSizeTotal":521},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",39729,{"nodeId":523,"label":524,"slug":525,"href":526,"nichesTracked":527,"marketSizeTotal":528},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":530,"label":531,"slug":532,"href":533,"nichesTracked":534,"marketSizeTotal":535},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":537,"label":538,"slug":539,"href":540,"nichesTracked":541,"marketSizeTotal":542},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":544,"label":545,"slug":546,"href":547,"nichesTracked":31,"marketSizeTotal":548},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":550,"label":551,"slug":552,"href":553,"nichesTracked":47,"marketSizeTotal":30},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]