---
title: "Tamagotchi — $80K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/tamagotchi"
last_updated: "2026-08-08T04:41:29.613Z"
locale: en
meta:
description: "Niche score 40/100 · $80K/yr market · 86K searches/yr · $61.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $80K/yr market · 86K searches/yr · $61.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tamagotchi — $80K/yr Amazon SG Niche (2026) - Flapen"
---
# **tamagotchi**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 37Conversion 19Competition 36Returns 97Price range 78Avg price 89Brand share 0Review moat 60Quality gap 32
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$61.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$28.30–$119.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,102.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 86K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, tamagotchi is a $80K/yr Amazon Singapore market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tamagotchi market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$46K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **7%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- BANDAI56% - TAMAGOTCHI44% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +9.6% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/tamagotchi/trend)
## **Top tamagotchi search terms**
- **tamagotchi**69K/yr+16.9%0.7% conv. - **tamagotchi uni**14K/yr-17.3%0.6% conv. - **tamagotchi sg**3K/yr-85.7%0.0% conv. [**All search terms **](https://flapen.com/research/sg/toys/tamagotchi/search-terms)
## **Top tamagotchi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bandai Tamagotchi Paradise - Jade Forest - For Ages 6 and up**BANDAI**$94.38**4.5★232 rev](https://www.amazon.sg/dp/B0FRLTC7GM) [2**BANDAI Tamagotchi Paradise - Pink Land Recommended Age: 6 years and up. Tamagotchi Paradise**BANDAI**$50.41**4.5★1,396 rev](https://www.amazon.sg/dp/B0F8H35HG3) [3**BANDAI Tamagotchi Paradise - Purple Sky Recommended Age: 6 years and up Tamagotchi Paradise**BANDAI**$50.57**4.5★1,396 rev](https://www.amazon.sg/dp/B0F8GS281Q) [4**Bandai Tamagotchi Paradise - Blue Water Recommended Age: 6 years and up Tamagotchi Paradise**BANDAI**$52.40**4.5★1,396 rev](https://www.amazon.sg/dp/B0F8HCR6H4) [5**Tamagotchi Paradise Blue Water**TAMAGOTCHI**$57.17**4.7★1,254 rev](https://www.amazon.sg/dp/B0DX8B8XGW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bandai Tamagotchi Paradise - Jade Forest - For Ages 6 and up**BANDAI**$94.38**232 rev9mo ago](https://www.amazon.sg/dp/B0FRLTC7GM) [**Bandai - Tamagotchi Paradise Sky - Virtual Pet to Wind Up - Tamagotchi with Zoom Rotary Wheel - Interactive Toy in German - Model Sky in Purple and Pink - 43423**TAMAGOTCHI**$58.77**1,058 rev1y ago](https://www.amazon.sg/dp/B0F93NF6WF) [**Tamagotchi Connection - Dainty Bows**TAMAGOTCHI**$42.08**186 rev1y ago](https://www.amazon.sg/dp/B0FC9MNBK9) [**Tamagotchi Connection True Friends - Heart Aura and Star Aura**TAMAGOTCHI**$65.59**186 rev1y ago](https://www.amazon.sg/dp/B0FC9P4LZ5) [**Tamagotchi Paradise Blue Water**TAMAGOTCHI**$57.17**1,254 rev1y ago](https://www.amazon.sg/dp/B0DX8B8XGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bandai Tamagotchi Paradise - Jade Forest - For Ages 6 and up**BANDAI**$94.38**4.5★**▲ 198%**](https://www.amazon.sg/dp/B0FRLTC7GM) [**Tamagotchi nano x Hello Kitty - Sky Blue**TAMAGOTCHI**$28.37**4.4★**▲ 84%**](https://www.amazon.sg/dp/B0CZY5CVQL) [**BANDAI Tamagotchi Paradise - Pink Land Recommended Age: 6 years and up. Tamagotchi Paradise**BANDAI**$50.41**4.5★**▲ 77%**](https://www.amazon.sg/dp/B0F8H35HG3) [**Tamagotchi Paradise Pink Land**TAMAGOTCHI**$50.36**4.7★**▲ 65%**](https://www.amazon.sg/dp/B0F2QB96LL) [**Bandai Tamagotchi Paradise - Blue Water Recommended Age: 6 years and up Tamagotchi Paradise**BANDAI**$52.40**4.5★**▲ 49%**](https://www.amazon.sg/dp/B0F8HCR6H4)
**~~View all trending →~~**
## **What buyers say about tamagotchi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“Cheap price rocks”*
### **Top return reasons **
**Gifting Purpose**20%
**Product Condition**15%
**Functionality-Overall**15%
**Size-Overall**10%
**Battery Inclusion**10%
**Display-Overall**10%
**Touch/Button Controls**10%
**Scratch Resistance**5%
**Battery Life**5%
## **Common questions**
- **Is tamagotchi profitable to sell on Amazon Singapore?**
- The niche generates $80K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the tamagotchi niche?**
- 2 brands and 9 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the tamagotchi niche?**
- Listings span $28.30–$119.77; the average listing price is $61.12 (sweet spot $15–$100). The average incumbent carries 1,102 reviews — the moat a new listing must climb.
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