---
title: "Slime — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/slime"
last_updated: "2026-08-06T01:19:16.395Z"
locale: en
meta:
description: "Niche score 43/100 · $5K/yr market · 19K searches/yr · $31.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $5K/yr market · 19K searches/yr · $31.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Slime — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **slime**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 45Conversion 10Competition 40Returns 100Price range 85Avg price 95Brand share 43Review moat 38Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.33–$48.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+16.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,695.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 19K searches
According to Flapen's Amazon Singapore niche tracking, slime is a $5K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **slime market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$16K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **21%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**17%**
- Squishmallows29% - Elmer's28% - Gui Gui9% - zoneway7% - Horizon Group USA6% - ZIMPLI4% - Open — no brand owns it (7 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +16.3% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/slime/trend)
## **Top slime products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46220%$92430%$1K40%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SQUISHMALLOWS Original Ultimate Slime MixIns 10-Pack Glitter & Cloud Slime 8 Fun Slime Add Ins Pre-Made Slime for Kids Crunchy Slime Slime Bulk Great 6 Year Old Toys Super Soft Sludge Toy**Squishmallows**$23.45**4.7★1,115 rev](https://www.amazon.sg/dp/B0CPKGW3GZ) [2**Elmers Collection Slime Kit - Glow In The Dark Metallic and Confetti Magical Liquids Slime Activator Translucent Metallic and Clear Glue - 6 Count**Elmer's**$33.57**4.6★3,642 rev](https://www.amazon.sg/dp/B07X4R9H4H) [3**Gui Gui Twin Pack Bundle The Most Beautiful Slime Ever Made by You Level Up Your Slime with a Major Glow-UP 2 Different Scented Slimes with 2 Amazing Textures Clear & Gloss - eCom Packaging**Gui Gui**$33.16**4.3★349 rev](https://www.amazon.sg/dp/B0DQM1FJS3) [4**Elmers Fluffy Slime Kit | Slime Supplies Include Translucent Color Glue Glitter Glue Fluffy Slime Activator 4 Count**Elmer's**$19.94**4.4★6,161 rev](https://www.amazon.sg/dp/B08C6TNHY5) [5**7 Pack Cake Butter Slime Kits Soft and Non-Sticky Slime Kit Party Favors for Girls and Boys**zoneway**$18.91**4.2★3,237 rev](https://www.amazon.sg/dp/B09N6ZXXDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gui Gui Twin Pack Bundle The Most Beautiful Slime Ever Made by You Level Up Your Slime with a Major Glow-UP 2 Different Scented Slimes with 2 Amazing Textures Clear & Gloss - eCom Packaging**Gui Gui**$33.16**349 rev1y ago](https://www.amazon.sg/dp/B0DQM1FJS3) [**Elmers Fruity Fusion Slime Kit Includes Elmers Clear Glue Magical Liquid Slime Activator Clay Color Pigments Scents Mixing Bowl Spoon 20 Piece Kit**Elmer's**$46.88**197 rev1y ago](https://www.amazon.sg/dp/B0FGBG2CKF) [**Slime Mart Small Bag by ZURU Compound Slime Toy Arts & Crafts for Kids and Kidults Soft Slime Making Kit - Slime Kit for Girls Ages 6-10 - Fun Gift Idea for Boys Girls - Fidget Toys - Sensory Toys**Slime Mart**$36.72**159 rev1y ago](https://www.amazon.sg/dp/B0DR47JY5B) [**Funewest Mini Ice Cream Slime Kit for Girls Fluffy Butter Slime Making Kit Cloud and Foam Slime DIY Slime Kit with 40+ Pieces for Ages 8-12 Fun Gift Idea for Christmas & Easter**Funewest**$39.01**859 rev1y ago](https://www.amazon.sg/dp/B0DKBRK4PP) [**Peeokuo Slime Kit - 108Pcs Slime Making Kit for Girls Boys Kids Art Craft Crystal Clear Slime Glitter Slime Charms Fishbowl Beads Girls Toys Gifts for Kids Age 3+ Year Old**Peeokuo**$45.96**0 rev1y ago](https://www.amazon.sg/dp/B0DRWPWRCW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Peeokuo Slime Kit - 108Pcs Slime Making Kit for Girls Boys Kids Art Craft Crystal Clear Slime Glitter Slime Charms Fishbowl Beads Girls Toys Gifts for Kids Age 3+ Year Old**Peeokuo**$45.96**0.0★**▲ 239%**](https://www.amazon.sg/dp/B0DRWPWRCW) [**Slime Mart Small Bag by ZURU Compound Slime Toy Arts & Crafts for Kids and Kidults Soft Slime Making Kit - Slime Kit for Girls Ages 6-10 - Fun Gift Idea for Boys Girls - Fidget Toys - Sensory Toys**Slime Mart**$36.72**4.6★**▲ 87%**](https://www.amazon.sg/dp/B0DR47JY5B) [**7 Pack Cake Butter Slime Kits Soft and Non-Sticky Slime Kit Party Favors for Girls and Boys**zoneway**$18.91**4.2★**▲ 60%**](https://www.amazon.sg/dp/B09N6ZXXDF) [**Galt Toys Science Lab 1004861**Galt**$34.58**4.5★**▲ 59%**](https://www.amazon.sg/dp/B06XDD3K8Z) [**12 Use Mega Play Pack from Zimpli Kids 3 x Gelli Play 3 x Slime Play 3 x Snoball Play & 3 x Crackle Baff Childrens Sensory Play Toy Educational Learning Activity DIY Creative Toy**ZIMPLI**$19.74**4.4★**▲ 54%**](https://www.amazon.sg/dp/B08VXK7L9K)
**~~View all trending →~~**
## **What buyers say about slime**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Stain Resistance**50%
**Moist/Dry**25%
**Compatibility-Overall**17%
**Leak-Proof**8%
## **Common questions**
- **Is slime profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 19 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the slime niche?**
- 13 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- **What does it cost to enter the slime niche?**
- Listings span $10.33–$48.01; the average listing price is $31.41 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.
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