---
title: "Scrabble — $14K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/scrabble"
last_updated: "2026-08-08T04:37:52.755Z"
locale: en
meta:
description: "Niche score 32/100 · $14K/yr market · 7K searches/yr · $58.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $14K/yr market · 7K searches/yr · $58.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scrabble — $14K/yr Amazon SG Niche (2026) - Flapen"
---
# **scrabble**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 23Conversion 41Competition 30Returns 95Price range 39Avg price 90Brand share 0Review moat 23Quality gap 23
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$58.83**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$21.55–$225.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,816.7**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$14K**
$14K/yr · 7K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, scrabble is a $14K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrabble market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$6K–$15K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#320**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **125 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Hasbro Gaming49% - Winning Moves25% - WS Game Company14% - Mattel Games12% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -3.0% search growth over the last 90 days.
450350Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/scrabble/trend)
## **Top scrabble products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$70210%$1K15%$2K20%$3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scrabble Board Game Classic Word Game for Kids Ages 8 and Up Fun Family Game for 2-4 Players The Classic Crossword Game**Hasbro Gaming**$21.55**4.7★5,452 rev](https://www.amazon.sg/dp/B09D44JH4S) [2**Winning Moves Tile Lock Scrabble**Winning Moves**$34.69**4.4★10,320 rev](https://www.amazon.sg/dp/1223063151) [3**Scrabble Deluxe Edition Game (Amazon Exclusive)**Hasbro Gaming**$56.29**4.8★11,599 rev](https://www.amazon.sg/dp/B00JMCJGZC) [4**Retro Series Scrabble 1949 Edition Game**Hasbro Gaming**$33.83**4.8★4,830 rev](https://www.amazon.sg/dp/B01C3IMJNC) [5**Scrabble Junior Game 120 Pieces**Hasbro Gaming**$24.87**4.7★12,569 rev](https://www.amazon.sg/dp/B00NQQTXU8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games Scrabble Core Refresh: Board Game 4 Players Ages 12+**Mattel Games**$35.49**886 rev2y ago](https://www.amazon.sg/dp/B0CMJBJ757) [**Scrabble Board Game Classic Word Game for Kids Ages 8 and Up Fun Family Game for 2-4 Players The Classic Crossword Game**Hasbro Gaming**$21.55**5,452 rev4y ago](https://www.amazon.sg/dp/B09D44JH4S) [**Scrabble Deluxe Edition Game (Amazon Exclusive)**Hasbro Gaming**$56.29**11,599 rev7y ago](https://www.amazon.sg/dp/B00JMCJGZC) [**WS Game Company Scrabble Deluxe Travel Edition - Word Game - Alphabet - 2 to 4 Players Ages 8 and Up**WS Game Company**$62.75**1,764 rev8y ago](https://www.amazon.sg/dp/B07CJDRHMT) [**Winning Moves Scrabble To Go Travel Edition Board Game for 2 to 4 Players Ages 8 and Up**Winning Moves**$66.37**1,223 rev10y ago](https://www.amazon.sg/dp/B01A6Z7UBU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scrabble Junior Game 120 Pieces**Hasbro Gaming**$24.87**4.7★**▲ 71%**](https://www.amazon.sg/dp/B00NQQTXU8) [**Scrabble Deluxe Edition with Rotating Wooden Game Board**WS Game Company**$225.29**4.7★**▲ 47%**](https://www.amazon.sg/dp/B004CTH7ME) [**Winning Moves Scrabble To Go Travel Edition Board Game for 2 to 4 Players Ages 8 and Up**Winning Moves**$66.37**4.5★**▲ 42%**](https://www.amazon.sg/dp/B01A6Z7UBU) [**Winning Moves Tile Lock Scrabble**Winning Moves**$34.69**4.4★**▲ 17%**](https://www.amazon.sg/dp/1223063151) [**Mattel Junior Scrabble Board Game for 2-4 Players Ages 5 and Up**Mattel Games**$27.19**4.6★**▲ 16%**](https://www.amazon.sg/dp/B00DE6G3XU)
**~~View all trending →~~**
## **What buyers say about scrabble**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Print Quality**100%
## **Common questions**
- **Is scrabble profitable to sell on Amazon Singapore?**
- The niche generates $14K/yr across 10 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (32/100).
- **How competitive is the scrabble niche?**
- 4 brands and 10 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the scrabble niche?**
- Listings span $21.55–$225.29; the average listing price is $58.83 (sweet spot $15–$100). The average incumbent carries 6,817 reviews — the moat a new listing must climb.
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