[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-toys-sanrio":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":163,"baselines":201,"demand":205,"seasonality":348,"brandShare":349,"products":371,"feedback":591,"searchTerms":613,"related":626,"lastUpdated":150},"09a8106f-e2db-4d6e-9d1c-349fa6c753d3","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":131,"searchVolume":132,"growth360":133,"growth90":134,"searchConversion":135,"top5ClickShare":136,"top5BrandShare":137,"avgRating":138,"avgReviewCount":139,"avgPrice":140,"priceMin":141,"priceMax":142,"productCount":143,"unitsSoldMax":144,"sponsoredPct":145,"returnRate":146,"successfulLaunches360":122,"newProducts360":147,"amazonNicheId":124,"title":148,"slug":148,"href":149,"leafCategoryName":34,"scrapedAt":150,"brandCount":151,"brandCountYearAgo":152,"sellerCount":86,"signals":153,"avgBsr":154,"pageQuality":122,"unitsSoldMin":155,"unitsSoldAvgMin":122,"unitsSoldAvgMax":156,"revenueMin":157,"revenueMax":158,"avgBrandAgeMonths":159,"avgSellerAgeDays":122,"top20ClickShare":160,"top20BrandShare":121,"primePct":161,"oosRate":162},9605,160210,5.7986,-0.0008,0.0024,0.5495,0.712,4.39,167,24.98,7.56,59.03,22,750,0.0909,0.0258,3,"sanrio","\u002Fresearch\u002Fsg\u002Ftoys\u002Fsanrio","2026-07-24T09:57:14.513786+00:00",14,36,[],73,500,100,12490,18735,37,0.9705,0.9091,0.219,{"score":164,"verdict":165,"components":166},43,"skip",[167,171,174,177,180,183,186,191,194,197],{"key":168,"score":114,"weight":169,"raw":170},"marketSize",0.15,9604.91,{"key":172,"score":173,"weight":169,"raw":134},"growth",25,{"key":175,"score":147,"weight":176,"raw":135},"conversion",0.1,{"key":178,"score":179,"weight":169,"raw":136},"competition",50,{"key":181,"score":182,"weight":176,"raw":137},"brandShare",56,{"key":184,"score":185,"weight":176,"raw":138},"qualityGap",60,{"key":187,"score":188,"weight":189,"raw":190},"reviewMoat",92,0.05,167.23,{"key":192,"score":193,"weight":176,"raw":146},"returns",61,{"key":195,"score":196,"weight":189,"raw":140},"avgPrice",95,{"key":198,"score":199,"weight":189,"raw":200},"priceRange",83,0.8554497765688751,{"avgRating":202,"medianPrice":203,"medianReturnRate":122,"nichesTracked":204},4.47,30,1590,{"points":206,"droppedPartialWeek":347},[207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,317,320,323,326,329,332,335,338,341,344],{"week":208,"volume":209},"2025-08-31",1776,{"week":211,"volume":212},"2025-09-07",2676,{"week":214,"volume":215},"2025-09-14",2627,{"week":217,"volume":218},"2025-09-21",2337,{"week":220,"volume":221},"2025-09-28",2985,{"week":223,"volume":224},"2025-10-05",2931,{"week":226,"volume":227},"2025-10-12",6553,{"week":229,"volume":230},"2025-10-19",3001,{"week":232,"volume":233},"2025-10-26",2961,{"week":235,"volume":236},"2025-11-02",3095,{"week":238,"volume":239},"2025-11-09",3451,{"week":241,"volume":242},"2025-11-16",4085,{"week":244,"volume":245},"2025-11-23",8275,{"week":247,"volume":248},"2025-11-30",6689,{"week":250,"volume":251},"2025-12-07",4408,{"week":253,"volume":254},"2025-12-14",3584,{"week":256,"volume":257},"2025-12-21",4415,{"week":259,"volume":260},"2025-12-28",3274,{"week":262,"volume":263},"2026-01-04",2865,{"week":265,"volume":266},"2026-01-11",2391,{"week":268,"volume":269},"2026-01-18",2464,{"week":271,"volume":272},"2026-01-25",2901,{"week":274,"volume":275},"2026-02-01",2430,{"week":277,"volume":278},"2026-02-08",2558,{"week":280,"volume":281},"2026-02-15",2149,{"week":283,"volume":284},"2026-02-22",2308,{"week":286,"volume":287},"2026-03-01",2620,{"week":289,"volume":290},"2026-03-08",3735,{"week":292,"volume":293},"2026-03-15",2923,{"week":295,"volume":296},"2026-03-22",2143,{"week":298,"volume":299},"2026-03-29",2294,{"week":301,"volume":302},"2026-04-05",3145,{"week":304,"volume":305},"2026-04-12",2657,{"week":307,"volume":308},"2026-04-19",2262,{"week":310,"volume":311},"2026-04-26",2241,{"week":313,"volume":314},"2026-05-03",2343,{"week":316,"volume":308},"2026-05-10",{"week":318,"volume":319},"2026-05-17",2183,{"week":321,"volume":322},"2026-05-24",1970,{"week":324,"volume":325},"2026-05-31",2036,{"week":327,"volume":328},"2026-06-07",1832,{"week":330,"volume":331},"2026-06-14",2336,{"week":333,"volume":334},"2026-06-21",2509,{"week":336,"volume":337},"2026-06-28",5791,{"week":339,"volume":340},"2026-07-05",2362,{"week":342,"volume":343},"2026-07-12",3322,{"week":345,"volume":346},"2026-07-19",2911,false,null,{"top":350,"otherBrandCount":369,"otherClickShare":370},[351,354,357,360,363,366],{"brand":352,"clickShare":353},"Sanrio",0.23479999999999998,{"brand":355,"clickShare":356},"Hanayama",0.1773,{"brand":358,"clickShare":359},"EPOCH",0.13,{"brand":361,"clickShare":362},"タカラトミー(TAKARA TOMY)",0.1122,{"brand":364,"clickShare":365},"nakajimacorporation",0.0576,{"brand":367,"clickShare":368},"金正陶器(Kaneshotouki)",0.0561,8,0.23199999999999998,[372,380,390,400,410,418,428,439,451,463,474,485,496,508,517,526,535,544,553,563,570,581],{"asin":373,"title":374,"brand":355,"imageUrl":375,"price":376,"rating":122,"reviews":122,"clickShare90":356,"clickShare360":377,"launchDate":378,"amazonUrl":379},"B0D9K2TZB4","Hanayama Tubelet Sanrio Characters","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51a426O6bsL.jpg",24.63,0.1101,"2024-09-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D9K2TZB4",{"asin":381,"title":382,"brand":358,"imageUrl":383,"price":384,"rating":385,"reviews":386,"clickShare90":359,"clickShare360":387,"launchDate":388,"amazonUrl":389},"B08C5M55F1","sanrio characters aqua nail studio","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UNluTvt4L.jpg",23.59,4.2,110,0.0785,"2020-07-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08C5M55F1",{"asin":391,"title":392,"brand":352,"imageUrl":393,"price":394,"rating":395,"reviews":199,"clickShare90":396,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B0FKTDDTCG","Sanrio 769614 FriXion Ball Knock Set of 3 Cinnamorol Polycarbonate Ball Diameter: 0.02 inches (0.5 mm) Color: Black Knock Type","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3122yTvue8L.jpg",12.41,4.7,0.0975,0.1355,"2025-08-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FKTDDTCG",{"asin":401,"title":402,"brand":361,"imageUrl":403,"price":404,"rating":385,"reviews":405,"clickShare90":406,"clickShare360":407,"launchDate":408,"amazonUrl":409},"B0FFGJ8P3Q","Takara Tomy Sanrio Characters","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51nMPCqHL3L.jpg",50.81,139,0.0871,0.0731,"2025-06-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FFGJ8P3Q",{"asin":411,"title":412,"brand":364,"imageUrl":413,"price":414,"rating":107,"reviews":114,"clickShare90":365,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B0D93FXM3T","Nakajima Corporation Sanrio Characters Matcha Kimono Hello Kitty Mascot 204233-24 H 12 x W 9 D 6 cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NWWrFiNOL.jpg",17.87,0.0276,"2024-07-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D93FXM3T",{"asin":419,"title":420,"brand":367,"imageUrl":421,"price":422,"rating":423,"reviews":424,"clickShare90":368,"clickShare360":425,"launchDate":426,"amazonUrl":427},"B00TL1XX62","Sanrio 307741 Hello Kitty Blue Rose (Dyed) Rice Bowl Mug Pot 3-Piece Set (Presentation Box)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yl+wJ+fLL.jpg",28.38,4.4,31,0.0169,"2015-02-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00TL1XX62",{"asin":429,"title":430,"brand":352,"imageUrl":431,"price":432,"rating":433,"reviews":434,"clickShare90":435,"clickShare360":436,"launchDate":437,"amazonUrl":438},"B0FD3ZJ56K","Sanrio 153745 Kids Shorts Set of 3 Hello Kitty 47.2 inches (120 cm) 100% Cotton With Your Name","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VR++p6IAL.jpg",19.24,4.3,15,0.0473,0.0122,"2025-06-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FD3ZJ56K",{"asin":440,"title":441,"brand":442,"imageUrl":443,"price":444,"rating":445,"reviews":446,"clickShare90":447,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B0C6FWJSYY","Horizon Group USA Hello Kitty and Friends Sparkling Nail Art Kit DIY Hello Kitty Nails Kids Nail Polish Set for Girls Kids Makeup Set & Toy for Girls Age 6+ Hello Kitty and Friends Nail Stickers","Horizon Group USA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F617WGKActNL.jpg",20.01,4.6,200,0.0399,0.0118,"2023-11-04","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C6FWJSYY",{"asin":452,"title":453,"brand":454,"imageUrl":455,"price":456,"rating":457,"reviews":458,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B09YJ1WP6J","USAopoly Monopoly: Hello Kitty & Friends Pink MN075-296-002200-06","USAopoly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tTEHCHqPL.jpg",42.23,4.8,1032,0.0384,0.0262,"2022-04-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09YJ1WP6J",{"asin":464,"title":465,"brand":466,"imageUrl":467,"price":142,"rating":468,"reviews":469,"clickShare90":470,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B0DWMKBQBW","SEGA FAVE PRINT CAMERA Sanrio Characters","SEGA TOYS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415hvrCLViL.jpg",3.8,42,0.0355,0.0645,"2025-02-19","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DWMKBQBW",{"asin":475,"title":476,"brand":477,"imageUrl":478,"price":479,"rating":480,"reviews":152,"clickShare90":481,"clickShare360":482,"launchDate":483,"amazonUrl":484},"B0DBDSWNTG","Hello Kitty Sanrio 3pcs backpack set Kuromi Tote shoulder bag casual outdoor backpack with pencil bag","Maommadio","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41xQkyDO+4L.jpg",19.44,4.5,0.031,0.0817,"2024-07-27","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DBDSWNTG",{"asin":486,"title":487,"brand":361,"imageUrl":488,"price":489,"rating":490,"reviews":491,"clickShare90":492,"clickShare360":493,"launchDate":494,"amazonUrl":495},"B0FNM2PM1B","Takara Tomy Funshot Hello Kitty","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pg2viAeLL.jpg",50.65,4,65,0.0251,0.0495,"2025-08-27","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FNM2PM1B",{"asin":497,"title":498,"brand":499,"imageUrl":500,"price":501,"rating":502,"reviews":503,"clickShare90":504,"clickShare360":505,"launchDate":506,"amazonUrl":507},"B0FDG3N2L1","Agatsuma Sanrio Characters Guessing Character DIY Glitter Deco Bead Maker (For Ages 6 and Up)","アガツマ","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JT1A2AAVL.jpg",34.64,3.9,51,0.0222,0.0527,"2025-07-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FDG3N2L1",{"asin":509,"title":510,"brand":352,"imageUrl":431,"price":511,"rating":395,"reviews":512,"clickShare90":513,"clickShare360":514,"launchDate":515,"amazonUrl":516},"B0FD3Z7H3M","Sanrio 153753 Kids Shorts Set of 3 Hello Kitty Apple 51.2 inches (130 cm) 100% Cotton With Your Name",19.1,77,0.0192,0.005,"2025-06-18","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FD3Z7H3M",{"asin":518,"title":519,"brand":520,"imageUrl":521,"price":522,"rating":122,"reviews":122,"clickShare90":513,"clickShare360":523,"launchDate":524,"amazonUrl":525},"B0F4DRRCWK","WATSONS Sanrio My Melody 3 Fold Umbrella 1s","WATSONS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31emNsOOW4L.jpg",15.9,0.0061,"2025-04-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F4DRRCWK",{"asin":527,"title":528,"brand":352,"imageUrl":529,"price":530,"rating":423,"reviews":531,"clickShare90":513,"clickShare360":532,"launchDate":533,"amazonUrl":534},"B0F9PD16L3","Sanrio 615145 2-Way Mini Tote Bag Hello Kitty Cotton Polyester Steel Shoulder Bag For Ages 3 and Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31oSPQbNudL.jpg",26.59,28,0.0792,"2025-05-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F9PD16L3",{"asin":536,"title":537,"brand":352,"imageUrl":538,"price":539,"rating":480,"reviews":540,"clickShare90":513,"clickShare360":541,"launchDate":542,"amazonUrl":543},"B0F6D8YYPN","Sanrio 175366 Mini Mascot Holder (Character Award 3rd Edition) Usahana Polyester Steel","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+HJLZRapL.jpg",12.49,85,0.0545,"2025-04-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F6D8YYPN",{"asin":545,"title":546,"brand":352,"imageUrl":547,"price":141,"rating":385,"reviews":548,"clickShare90":549,"clickShare360":550,"launchDate":551,"amazonUrl":552},"B0CBDMD9Y7","Sanrio 898422 Hello Kitty Stamp Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41z2jzhiouL.jpg",907,0.0162,0.0516,"2023-07-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CBDMD9Y7",{"asin":554,"title":555,"brand":352,"imageUrl":556,"price":557,"rating":558,"reviews":559,"clickShare90":549,"clickShare360":560,"launchDate":561,"amazonUrl":562},"B0FFT5CW4F","Sanrio 639885 Secret Puppet Mascot (Dreamy) My Sweet Piano Polyester Steel Recommended Age: 6 and Up","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jFn-n5JkL.jpg",10.55,3.7,9,0.038,"2025-07-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FFT5CW4F",{"asin":564,"title":565,"brand":477,"imageUrl":566,"price":567,"rating":480,"reviews":152,"clickShare90":549,"clickShare360":568,"launchDate":483,"amazonUrl":569},"B0DBDSTTZG","3pcs Hello Kitty Sanrio Backpack Set Kuromi Tote Shoulder Handbag Casual Outdoor Daypack with Pencil Bag Kuromi-B L 1","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51tTBeyFqEL.jpg",20.98,0.0136,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DBDSTTZG",{"asin":571,"title":572,"brand":573,"imageUrl":574,"price":575,"rating":445,"reviews":576,"clickShare90":577,"clickShare360":578,"launchDate":579,"amazonUrl":580},"B0CF6N57R9","Silver Buffalo Sanrio Hello Kitty and Friends Kuromi Cherry Hearts Water Bottle with Screw Lid 28 Ounces Sanrio Kuromi 28oz","Silver Buffalo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41k-w7xkgSL.jpg",17.48,725,0.0148,0.0039,"2023-08-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CF6N57R9",{"asin":582,"title":583,"brand":584,"imageUrl":585,"price":586,"rating":457,"reviews":587,"clickShare90":577,"clickShare360":588,"launchDate":589,"amazonUrl":590},"B0F8QJNHBN","Sanrio Hello Kitty Edgy Ribbon Goods Miscellaneous Goods Tableware White Approx. 3.5 x 3.9 inches (9 x 10 cm) 11.5 fl oz (340 ml) SAN4800","サンアート","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kLfkl-kmL.jpg",15.93,6,0.0075,"2025-08-02","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0F8QJNHBN",{"love":592,"hate":602,"returnReasons":603},[593,598],{"topic":594,"percentOfMentions":595,"verbatims":596},"Advertised Vs Actual Product",0.5,[597],"it is better than expected",{"topic":599,"percentOfMentions":595,"verbatims":600},"Gifting Purpose",[601],"And the fact that it comes with a beautiful giving box",[],[604,607,610,611],{"reason":605,"pct":606},"Quality-Overall",0.6,{"reason":608,"pct":609},"Defective Material\u002FParts",0.3,{"reason":599,"pct":189},{"reason":612,"pct":189},"Size-Overall",[614,618,622],{"term":148,"volume":615,"growthQoq":616,"conversionRate":617},88535,-0.0637,0.0004,{"term":619,"volume":620,"growthQoq":621,"conversionRate":617},"hello kitty",52843,0.1193,{"term":623,"volume":624,"growthQoq":625,"conversionRate":122},"sanrio サンリオ",18832,0.0059,[627,632,637,642,647,653],{"title":628,"href":629,"score":164,"verdict":165,"marketSize":630,"growth90":631},"slime","\u002Fresearch\u002Fsg\u002Ftoys\u002Fslime",4618.11,0.1629,{"title":633,"href":634,"score":164,"verdict":165,"marketSize":635,"growth90":636},"bluey","\u002Fresearch\u002Fsg\u002Ftoys\u002Fbluey",6570.12,0.2854,{"title":638,"href":639,"score":164,"verdict":165,"marketSize":640,"growth90":641},"montessori toys","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmontessori-toys",1988.24,0.2084,{"title":643,"href":644,"score":164,"verdict":165,"marketSize":645,"growth90":646},"transformers","\u002Fresearch\u002Fsg\u002Ftoys\u002Ftransformers",24483.38,0.1982,{"title":648,"href":649,"score":650,"verdict":165,"marketSize":651,"growth90":652},"lorcana","\u002Fresearch\u002Fsg\u002Ftoys\u002Florcana",44,1841.61,1.335,{"title":654,"href":655,"score":650,"verdict":165,"marketSize":656,"growth90":657},"star wars vintage collection","\u002Fresearch\u002Fsg\u002Ftoys\u002Fstar-wars-vintage-collection",14242.8,0.4893]