---
title: "Rubiks Cube — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/rubiks-cube"
last_updated: "2026-08-08T06:01:48.367Z"
locale: en
meta:
description: "Niche score 37/100 · $5K/yr market · 10K searches/yr · $24.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $5K/yr market · 10K searches/yr · $24.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rubiks Cube — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **rubiks cube**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 54Conversion 24Competition 22Returns 98Price range 88Avg price 95Brand share 0Review moat 33Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.91–$93.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,169**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$5K**
$5K/yr · 10K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, rubiks cube is a $5K/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubiks cube market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **9%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **74 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Rubik's79% - Megahouse16% - GoCube5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +26.4% search growth over the last 90 days.
500300Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/rubiks-cube/trend)
## **Top rubiks cube search terms**
- **rubiks cube**6K/yr+34.1%2.2% conv. - **rubix cube**2K/yr+27.6%1.4% conv. - **rubiks**745/yr-13.6%0.0% conv. - **rubik**870/yr-12.1%0.9% conv. [**All search terms **](https://flapen.com/research/sg/toys/rubiks-cube/search-terms)
## **Top rubiks cube products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22710%$45515%$68220%$9091001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubiks Cube 3x3 Magnetic Speed Cube for Super Fast Solves Problem-Solving Challenging Brain Teaser Fidget Toy for Adults & Kids Ages 8+**Rubik's**$29.53**4.8★615 rev](https://www.amazon.sg/dp/B0CSYGLWN5) [2**Rubiks Cube 3x3 Magnetic Speed Cube Super Fast Problem-Solving Challenging Retro Fidget Toy Travel Brain Teaser for Adults & Kids Ages 8 and up**Rubik's**$7.91**4.7★2,644 rev](https://www.amazon.sg/dp/B092W5LRDJ) [3**Rubiks Cube 3x3 Ver. 3.0 6 Colors 4975430516680**Megahouse**$19.66**4.4★2,212 rev](https://www.amazon.sg/dp/B09XWDBXF6) [4**Spin Master 6063968 Rubiks Cube Multicolour**Rubik's**$16.84**4.7★14,133 rev](https://www.amazon.sg/dp/B09FG5L5ZX) [5**Rubiks Phantom Cube 3 x 3 Rubiks Cube - The Classic 3x3 Cube with Thermal Twist the Colour Fields Light Up Only with Warm Touch for Logic Acrobats from 8 Years - Original Rubiks Cube**Rubik's**$25.48**4.6★2,832 rev](https://www.amazon.sg/dp/B09NNKRZ97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rubiks 3x3 Speed Cube - 152x89x83mm**Rubik's**$23.25**1,196 rev1y ago](https://www.amazon.sg/dp/B0CSPJT21Q) [**Rubiks Cube 3x3 Magnetic Speed Cube for Super Fast Solves Problem-Solving Challenging Brain Teaser Fidget Toy for Adults & Kids Ages 8+**Rubik's**$29.53**615 rev2y ago](https://www.amazon.sg/dp/B0CSYGLWN5) [**GoCube Edge App-enabled Bluetooth Cube**GoCube**$93.67**4,903 rev2y ago](https://www.amazon.sg/dp/B0CK8PLWVB) [**Rubiks Tiled Trio Bundle 2x2 Mini 3x3 Cube 4x4 Master 3D Puzzle Game Stress Relief Fidget Toy Travel Gift Set for Adults & Kids Ages 8 and up**Rubik's**$21.48**317 rev3y ago](https://www.amazon.sg/dp/B0BRT4WS64) [**Spin Master 6063968 Rubiks Cube Multicolour**Rubik's**$16.84**14,133 rev3y ago](https://www.amazon.sg/dp/B09FG5L5ZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rubiks Cube 3x3 Magnetic Speed Cube for Super Fast Solves Problem-Solving Challenging Brain Teaser Fidget Toy for Adults & Kids Ages 8+**Rubik's**$29.53**4.8★**▲ 136%**](https://www.amazon.sg/dp/B0CSYGLWN5) [**Rubiks Cube 3x3 Magnetic Speed Cube Super Fast Problem-Solving Challenging Retro Fidget Toy Travel Brain Teaser for Adults & Kids Ages 8 and up**Rubik's**$7.91**4.7★**▲ 109%**](https://www.amazon.sg/dp/B092W5LRDJ) [**Rubiks Edge 3x3x1 Rubiks Cube for Beginners Single Layer Puzzle Retro Educational Brain Teaser Travel Fidget Toy for Adults & Kids Ages 8 and up**Rubik's**$10.95**4.6★**▲ 86%**](https://www.amazon.sg/dp/B09GH6TP49) [**Rubiks Tiled Trio Bundle 2x2 Mini 3x3 Cube 4x4 Master 3D Puzzle Game Stress Relief Fidget Toy Travel Gift Set for Adults & Kids Ages 8 and up**Rubik's**$21.48**4.6★**▲ 61%**](https://www.amazon.sg/dp/B0BRT4WS64) [**Rubiks Cube Original 3x3 Puzzle Brain Teaser Fidget Toy with Removable Interchangeable Mod Stickers to Customize for Adults & Kids Ages 8 and up**Rubik's**$13.51**4.6★**▲ 58%**](https://www.amazon.sg/dp/B092W69J9P)
**~~View all trending →~~**
## **What buyers say about rubiks cube**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Magnetic Strength/Adsorption**25%
*“The cube is not magnetic and doesn't seem to be new, came with scratches already, disappointed”*
**Charging**25%
*“the charging lacks feedback it is ongoing”*
**Battery Life**25%
*“left it for 30 mins and checked and the battery is still only 38%”*
**Product Condition**25%
*“The cube is not magnetic and doesn't seem to be new, came with scratches already, disappointed”*
### **Top return reasons **
**Functionality-Overall**50%
**Charging**50%
## **Common questions**
- **Is rubiks cube profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 11 tracked products. 90-day search growth is +26.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the rubiks cube niche?**
- 3 brands and 5 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rubiks cube?**
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Charging, Battery Life. The return rate is 0.4%.
- **What does it cost to enter the rubiks cube niche?**
- Listings span $7.91–$93.67; the average listing price is $24.74 (sweet spot $15–$100). The average incumbent carries 3,169 reviews — the moat a new listing must climb.
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