---
title: "Products — puzzle - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/puzzle/products"
last_updated: "2026-08-08T05:20:26.198Z"
locale: en
meta:
  description: "Niche score 45/100 · $5K/yr market · 36K searches/yr · $24.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $5K/yr market · 36K searches/yr · $24.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — puzzle - Flapen"
---

# **puzzle**

**Skip it**

A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 41Conversion 7Competition 53Returns 100Price range 91Avg price 95Brand share 58Review moat 45Quality gap 23

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$24.63**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.82–$56.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,980.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+12.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$5K**

$5K/yr · 36K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")

## Products