---
title: "Puzzle — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/puzzle"
last_updated: "2026-08-08T04:38:05.052Z"
locale: en
meta:
description: "Niche score 45/100 · $5K/yr market · 36K searches/yr · $24.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $5K/yr market · 36K searches/yr · $24.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Puzzle — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **puzzle**
**Skip it**
A small market ($5K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 41Conversion 7Competition 53Returns 100Price range 91Avg price 95Brand share 58Review moat 45Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.82–$56.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,980.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 36K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Singapore niche tracking, puzzle is a $5K/yr Amazon Singapore market (36K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puzzle market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**17**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**24%**
- Ravensburger18% - PICKFORU14% - Beverly13% - Quokka13% - Galison13% - Buffalo Games6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +12.7% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/puzzle/trend)
## **Top puzzle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2078%$41412%$62116%$828101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Impossible Puzzles for Adults 1000 Piece Colorful Hard Difficult Puzzles for Adults Art Painting Gradient Rainbow Puzzle Challenging Jigsaw Puzzles for Adults**PICKFORU**$25.17**4.7★609 rev](https://www.amazon.sg/dp/B0CXSDVZP6) [2**M81-610 1000 Micro Piece Jigsaw Puzzle Large Collection of Famous Places in Japan 10.2 x 15.0 inches (26 x 38 cm)**Beverly**$20.61**4.2★98 rev](https://www.amazon.sg/dp/B08PKKMXQ5) [3**QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving**Quokka**$33.26**4.4★1,036 rev](https://www.amazon.sg/dp/B0DGQWSJXD) [4**Ravensburger Ocean 500 Piece Jigsaw Puzzle for Adults - 17170 - Every Piece is Unique Softclick Technology Means Pieces Fit Together Perfectly**Ravensburger**$27.13**4.8★863 rev](https://www.amazon.sg/dp/B09QSMYCY1) [5**Ravensburger Disney- Pixar Toy Store 1000 Piece Jigsaw Puzzle for Adults - 12000527 - Handcrafted Tooling Made in Germany Every Piece Fits Together Perfectly**Ravensburger**$26.68**4.7★607 rev](https://www.amazon.sg/dp/B0CPFKFLDL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Play Fully Birds of the World 25 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor**Play Fully**$14.00**17 rev4mo ago](https://www.amazon.sg/dp/B0G6KR19V5) [**Play Fully Under the Sea 30 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor**Play Fully**$12.82**18 rev4mo ago](https://www.amazon.sg/dp/B0GC414LCG) [**GiiKER Smart Sudoku Puzzle Games 2500 Challenges Sudoku Brain Teaser Puzzle For Kids Multi-colored**GiiKER**$56.36**124 rev1y ago](https://www.amazon.sg/dp/B0CK21SCQH) [**QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving**Quokka**$33.26**1,036 rev1y ago](https://www.amazon.sg/dp/B0DGQWSJXD) [**QUOKKA 1000 Piece Jigsaw Puzzle for Adults Galactic Tails Premium Box Packaging with Extra Fun Challenges Stunning Galaxy Dog Puzzle Perfect for Relaxation Creativity & Gift Giving**Quokka**$36.14**1,036 rev1y ago](https://www.amazon.sg/dp/B0DGQTJ11B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Play Fully Under the Sea 30 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor**Play Fully**$12.82**4.7★**▲ 268%**](https://www.amazon.sg/dp/B0GC414LCG) [**Ravensburger Quaint Shops - 500 Piece Puzzle 14116**Ravensburger**$20.27**4.6★**▲ 268%**](https://www.amazon.sg/dp/B0032VWZTS) [**Play Fully Birds of the World 25 Piece Puzzle with Frame for Kids Ages 3-5 | SG Brand | Lost Piece Guarantee | Unique Shapes | Child-Centric Design | Cognitive Development | STEM | Fine Motor**Play Fully**$14.00**4.7★**▲ 268%**](https://www.amazon.sg/dp/B0G6KR19V5) [**QUOKKA 1000 Piece Jigsaw Puzzle for Adults Cruise Vistas Premium Box Packaging with Extra Fun Challenges Stunning Scenic Animal Puzzle Perfect for Relaxation Creativity & Gift Giving**Quokka**$33.26**4.4★**▲ 86%**](https://www.amazon.sg/dp/B0DGQWSJXD) [**QUOKKA 1000 Piece Jigsaw Puzzle for Adults Galactic Tails Premium Box Packaging with Extra Fun Challenges Stunning Galaxy Dog Puzzle Perfect for Relaxation Creativity & Gift Giving**Quokka**$36.14**4.4★**▲ 84%**](https://www.amazon.sg/dp/B0DGQTJ11B)
**~~View all trending →~~**
## **What buyers say about puzzle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Shape/Style**33%
*“The shapes are also unique”*
**Assembly/Installation**33%
*“atypical so my kids enjoyed putting it together”*
**Quality-Overall**33%
*“Unique and high quality”*
### **Top return reasons **
**Product Condition**33%
**Advertised Vs Actual Product**33%
**Defective Material/Parts**33%
## **Common questions**
- **Is puzzle profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the puzzle niche?**
- 12 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.
- **What does it cost to enter the puzzle niche?**
- Listings span $12.82–$56.36; the average listing price is $24.63 (sweet spot $15–$100). The average incumbent carries 1,980 reviews — the moat a new listing must climb.
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