---
title: "Playdoh — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/playdoh"
last_updated: "2026-08-08T04:38:04.068Z"
locale: en
meta:
description: "Niche score 38/100 · $8K/yr market · 29K searches/yr · $16.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $8K/yr market · 29K searches/yr · $16.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Playdoh — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **playdoh**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 36Conversion 21Competition 72Returns 97Price range 67Avg price 79Brand share 0Review moat 21Quality gap 19
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.42**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.60–$36.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****11,491.04**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$8K**
$8K/yr · 29K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, playdoh is a $8K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **playdoh market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$21K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **19%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **65 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 91%
**Open market**
**0%**
- Play-Doh87% - Hasbro10% - My Little Pony2%
## **Demand**
Weekly Amazon search volume, last 12 weeks — +8.5% search growth over the last 90 days.
1K600Spike '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/toys/playdoh/trend)
## **Top playdoh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2326%$4649%$69512%$9271101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Play-Doh Swirlin Smoothies Blender Playset Modeling Compound Craft Kit Kitchen Toy for Kids Ages 3+ Multicolor Imagination Toy Great Gift**Play-Doh**$12.69**4.6★44,012 rev](https://www.amazon.sg/dp/B0C3528VHM) [2**Play-Doh Ultimate Color Collection 65-Pack of Modeling Compound for Kids 3 Years and Up Non-Toxic 1-Ounce Fun Size Cans Includes Sapphire Sparkle Confetti Metallic Colors and Color Burst**Play-Doh**$25.27**4.8★5,730 rev](https://www.amazon.sg/dp/B09NRS8C5Y) [3**Play-Doh 8-Pack Rainbow Non-Toxic Modeling Compound with 8 Colors**Hasbro**$8.11**4.6★1,793 rev](https://www.amazon.sg/dp/B07MV23FLN) [4**Play-Doh Starter Set**Play-Doh**$7.19**4.7★9,791 rev](https://www.amazon.sg/dp/B00TPMDNSU) [5**Play-Doh 20 Pack Multicolor Magic Value Set 2.5 Lbs Assorted Colors 2-Ounce Cans Kids Party Favors Preschool Toys for 2 Year Old Girls and Boys and Up**Play-Doh**$13.50**4.7★3 rev](https://www.amazon.sg/dp/B09NHV47XX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Play-Doh 5 Pack Back to School Set 3 Ounce Cans Preschool Toys for Kids 2+ Classroom Prizes Modeling Compound Arts & Crafts Toys Gift for Kids**Play-Doh**$4.98**376 rev1y ago](https://www.amazon.sg/dp/B0DNFRNVZM) [**Play-Doh Cupcake Tower Playset 15 Toy Kitchen Accessories Play Food Arts & Crafts for Kids 3+**Play-Doh**$17.18**44,012 rev1y ago](https://www.amazon.sg/dp/B0F8J8VJZM) [**Play-Doh Barbie Hearts and Hair Set Make Doll Clothes with Modeling Compound & 10 Fashion Accessories Arts & Crafts for Toys for Girls & Boys 5+ Pretend Play Toy Christmas Gifts**Play-Doh**$18.91**123 rev1y ago](https://www.amazon.sg/dp/B0DQ8ZMB42) [**Play-Doh Mini Safari Set Arts & Crafts Animal Toys for Kids 3+ Preschool Toy Gift for Kids**Play-Doh**$4.66**1 rev1y ago](https://www.amazon.sg/dp/B0FFB5VQ8S) [**Play-Doh Blooming Flower Garden Toy Playset Nature Pretend Play Kids Arts & Crafts Ages 3+ Imagination Toys for Boys & Girls Gift for Kids**Play-Doh**$18.24**1,616 rev1y ago](https://www.amazon.sg/dp/B0D87Q157S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Play-Doh Ultimate Fun Factory Great First Play-Doh Set Multipack Set for Kids 3 Years and Up 47 Tools 12 Non-Toxic Colors (Amazon Exclusive)**Hasbro**$32.54**4.7★**▲ 391%**](https://www.amazon.sg/dp/B085WNJ7JW) [**Play-Doh Modeling Compound 36-Pack Case of Colors (Amazon Exclusive) Non-Toxic Assorted Colors 3-Ounce Cans**Play-Doh**$36.11**4.8★**▲ 139%**](https://www.amazon.sg/dp/B00JM5GZGW) [**Play-Doh Kitchen Creations Magical Mixer Playset Toy Mixer with Play Kitchen Accessories Arts and Crafts Imagination Toy for Boys & Girls Ages 3+**Play-Doh**$16.71**4.6★**▲ 130%**](https://www.amazon.sg/dp/B0B2913L4M) [**Play-Doh Ultimate Color Collection 65-Pack of Modeling Compound for Kids 3 Years and Up Non-Toxic 1-Ounce Fun Size Cans Includes Sapphire Sparkle Confetti Metallic Colors and Color Burst**Play-Doh**$25.27**4.8★**▲ 68%**](https://www.amazon.sg/dp/B09NRS8C5Y) [**Play-Doh Handout 42-Pack of 1-Ounce Non-Toxic Modeling Compound for Kid Party Favors Halloween Trick or Treat Classroom Prizes School Supplies Assorted Colors Ages 2 and Up (Amazon Exclusive)**Play-Doh**$18.17**4.9★**▲ 61%**](https://www.amazon.sg/dp/B087N9N6HH)
**~~View all trending →~~**
## **What buyers say about playdoh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Creativity**50%
*“also exercise their imagination”*
**Fun/Entertainment Experience**50%
*“Nice toy for small children”*
### **Top return reasons **
**Size-Overall**50%
**Ease Of Use**25%
**Adhesion/Stickiness**25%
## **Common questions**
- **Is playdoh profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 27 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the playdoh niche?**
- 3 brands and 12 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the playdoh niche?**
- Listings span $4.60–$36.11; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 11,491 reviews — the moat a new listing must climb.
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