---
title: "Paw Patrol — $14K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/paw-patrol"
last_updated: "2026-08-06T02:47:51.529Z"
locale: en
meta:
description: "Niche score 49/100 · $14K/yr market · 39K searches/yr · $28.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $14K/yr market · 39K searches/yr · $28.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol — $14K/yr Amazon SG Niche (2026) - Flapen"
---
# **paw patrol**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 54Conversion 16Competition 68Returns 100Price range 87Avg price 95Brand share 54Review moat 31Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.45–$71.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+25.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,358.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$14K**
$14K/yr · 39K searches
According to Flapen's Amazon Singapore niche tracking, paw patrol is a $14K/yr Amazon Singapore market (39K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$14K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **5%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 100%
**Open market**
**22%**
- Paw Patrol32% - eKids17% - Bendon9% - Horizon Group USA9% - タカラトミー(TAKARA TOMY)6% - Zak Designs5%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +25.8% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/paw-patrol/trend)
## **Top paw patrol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$71710%$1K15%$2K20%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New PAW Patrol Walkie Talkies - Set of 2 Kids Walkie Talkies Chase and Marshall Excellent Walkie Talkies for Toddlers**eKids**$30.32**4.4★9,448 rev](https://www.amazon.sg/dp/B012GUL13G) [2**Bendon Paw Patrol 10 Mini Play Packs**Bendon**$11.27**4.8★3,594 rev](https://www.amazon.sg/dp/B0771PJXFD) [3**Paw Patrol Little Girls Skye Toddler Hoodie Hot Pink/Heather Pink 5T**Paw Patrol**$30.39**4.8★2,855 rev](https://www.amazon.sg/dp/B013X0P4X6) [4**Paw Patrol Sticker Playset Over 50 Repositionable Paw Patrol Stickers 2 Sticker Play Scenes Paw Patrol Party Activities Paw Patrol Car Activity Travel Activity for Kids & Toddlers**Horizon Group USA**$9.16**4.5★6,022 rev](https://www.amazon.sg/dp/B0CDYF5SM1) [5**Paw Patrol Paw to Go! DX Paw Station**タカラトミー(TAKARA TOMY)**$71.35**4.3★362 rev](https://www.amazon.sg/dp/B09T3HXPGG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Basic Sustainable Vehicle Liberty Rescue Motorcycle**Paw Patrol**$18.88**305 rev7mo ago](https://www.amazon.sg/dp/B0FF4J5VDK) [**VTech PAW Patrol Light-Up Missions Pup Pad**VTech**$35.11**260 rev1y ago](https://www.amazon.sg/dp/B0DXQDFSM8) [**Paw Patrol 6071045 Rescue Wheels Figure Gift Playset**Paw Patrol**$19.19**687 rev1y ago](https://www.amazon.sg/dp/B0CSPCFJRS) [**Contigo Aubrey Paw Patrol Leak-Proof Spill-Proof 2-Pack Water Bottle with Autospout 14oz Power Pups and Dino Treks Green and Blue**Contigo**$25.23**138 rev1y ago](https://www.amazon.sg/dp/B0DZFTLN51) [**Paw Patrol 6070070 Vehicle Pup Squad Racer Toy Cars Gift Set**Paw Patrol**$31.28**1,611 rev1y ago](https://www.amazon.sg/dp/B0CM8Q7WX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paw Patrol Little Girls Skye Toddler Hoodie Hot Pink/Heather Pink 5T**Paw Patrol**$30.39**4.8★**▲ 273%**](https://www.amazon.sg/dp/B013X0P4X6) [**PAW Patrol Boys Toddler Character Big Face Zip-up Hoodies Chase Navy 5T**Nickelodeon**$22.59**4.8★**▲ 202%**](https://www.amazon.sg/dp/B00XD6AUB2) [**Paw Patrol Gelli Baff Red with Free Floating 3D Bath Sticker from Zimpli Kids 1 Bath or 6 Play Uses Magically turns water into thick colourful goo Creative Play for Children Paw Patrol Toy Gifts**ZIMPLI**$15.66**4.1★**▲ 120%**](https://www.amazon.sg/dp/B09668RKHX) [**Paw Patrol Basic Sustainable Vehicle Liberty Rescue Motorcycle**Paw Patrol**$18.88**4.8★**▲ 112%**](https://www.amazon.sg/dp/B0FF4J5VDK) [**Nickelodeon Toddler Boys Paw Patrol Character Costume Hoodie - multi - 4T**Paw Patrol**$25.22**4.7★**▲ 92%**](https://www.amazon.sg/dp/B01N7VMDTR)
**~~View all trending →~~**
## **What buyers say about paw patrol**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**67%
**Defective Material/Parts**33%
## **Common questions**
- **Is paw patrol profitable to sell on Amazon Singapore?**
- The niche generates $14K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the paw patrol niche?**
- 13 brands and 10 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- **What does it cost to enter the paw patrol niche?**
- Listings span $8.45–$71.35; the average listing price is $28.32 (sweet spot $15–$100). The average incumbent carries 3,358 reviews — the moat a new listing must climb.
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