---
title: "Numberblocks — $12K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/numberblocks"
last_updated: "2026-08-08T04:37:51.152Z"
locale: en
meta:
description: "Niche score 29/100 · $12K/yr market · 21K searches/yr · $37.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $12K/yr market · 21K searches/yr · $37.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Numberblocks — $12K/yr Amazon SG Niche (2026) - Flapen"
---
# **numberblocks**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 22Conversion 20Competition 27Returns 76Price range 59Avg price 95Brand share 0Review moat 42Quality gap 21
**Avg price**
**Incredible****$37.18**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$13.18–$158.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,321.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 21K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, numberblocks is a $12K/yr Amazon Singapore market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **numberblocks market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$28K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- hand2mind79% - Learning Resources12% - Number BLOCKS9%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -5.1% search growth over the last 90 days.
1K600Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/toys/numberblocks/trend)
## **Top numberblocks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NumberBlocks MathLink Cubes 93417 Number Blocks 1-10 Cubes 100 Piece Activity Set Math Toy Authentic**hand2mind**$23.78**4.8★11,338 rev](https://www.amazon.sg/dp/B08ZR65PLQ) [2**Learning Resources MathLink Cubes Numberblocks Heroes with Zeroes Activity Set 616 Pieces Ages 3+ - Value & 10 Series**Learning Resources**$158.00**4.1★137 rev](https://www.amazon.sg/dp/B0FKMPYSCH) [3**hand2mind Numberblocks Express Train MathLink Cubes Activity Set Preschool Learning Activities Train Toy Counting Blocks Number Toys Kids Educational Toys Math Manipulatives for Preschoolers**hand2mind**$18.60**4.8★1,066 rev](https://www.amazon.sg/dp/B0CQ1FPW65) [4**hand2mind Learning Resources Numberblocks Friends One to Five Numberblocks Character Figures 5-Pack 95356 Authentic**hand2mind**$21.28**4.8★5,762 rev](https://www.amazon.sg/dp/B0BQD5PPX7) [5**hand2mind MathLink Cubes Numberblocks 21-30 Activity Set 20 Preschool Learning Activities Counting Blocks Linking Cubes Educational Toys for Kids Number Games Math Manipulatives Kindergarten**hand2mind**$37.03**4.8★1,285 rev](https://www.amazon.sg/dp/B0CSPVLVX4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Learning Resources MathLink Cubes Numberblocks Heroes with Zeroes Activity Set 616 Pieces Ages 3+ - Value & 10 Series**Learning Resources**$158.00**137 rev10mo ago](https://www.amazon.sg/dp/B0FKMPYSCH) [**Learning Resources Numberblocks Playing Cards Card Game from 3 Years Cards with Character Pictures Childrens Games Junior Games Family Game for Travel from 3 4 5 6 Years**hand2mind**$13.18**1,039 rev1y ago](https://www.amazon.sg/dp/B0CQ1DJGYQ) [**hand2mind MathLink Cubes Numberblocks 21-30 Activity Set 20 Preschool Learning Activities Counting Blocks Linking Cubes Educational Toys for Kids Number Games Math Manipulatives Kindergarten**hand2mind**$37.03**1,285 rev2y ago](https://www.amazon.sg/dp/B0CSPVLVX4) [**hand2mind Numberblocks One to Five Sensory Bottles**hand2mind**$26.94**1,062 rev2y ago](https://www.amazon.sg/dp/B0CSPSVBB6) [**hand2mind Numberblocks Express Train MathLink Cubes Activity Set Preschool Learning Activities Train Toy Counting Blocks Number Toys Kids Educational Toys Math Manipulatives for Preschoolers**hand2mind**$18.60**1,066 rev2y ago](https://www.amazon.sg/dp/B0CQ1FPW65)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Learning Resources MathLink Cubes Numberblocks Heroes with Zeroes Activity Set 616 Pieces Ages 3+ - Value & 10 Series**Learning Resources**$158.00**4.1★**▲ 90%**](https://www.amazon.sg/dp/B0FKMPYSCH) [**NumberBlocks MathLink Cubes 93417 Number Blocks 1-10 Cubes 100 Piece Activity Set Math Toy Authentic**hand2mind**$23.78**4.8★**▲ 60%**](https://www.amazon.sg/dp/B08ZR65PLQ) [**hand2mind MathLink Cubes Numberblocks 21-30 Activity Set 20 Preschool Learning Activities Counting Blocks Linking Cubes Educational Toys for Kids Number Games Math Manipulatives Kindergarten**hand2mind**$37.03**4.8★**▲ 47%**](https://www.amazon.sg/dp/B0CSPVLVX4) [**NumberBlocks 94563 Stampolin Park Character Stamp**hand2mind**$33.67**4.6★**▲ 20%**](https://www.amazon.sg/dp/B09XYW7LQ2) [**hand2mind Learning Resources Numberblocks Friends One to Five Numberblocks Character Figures 5-Pack 95356 Authentic**hand2mind**$21.28**4.8★**— 8%**](https://www.amazon.sg/dp/B0BQD5PPX7)
**~~View all trending →~~**
## **What buyers say about numberblocks**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Adhesion/Stickiness**50%
**Product Condition**50%
## **Common questions**
- **Is numberblocks profitable to sell on Amazon Singapore?**
- The niche generates $12K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (29/100).
- **How competitive is the numberblocks niche?**
- 3 brands and 8 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the numberblocks niche?**
- Listings span $13.18–$158.00; the average listing price is $37.18 (sweet spot $15–$100). The average incumbent carries 2,321 reviews — the moat a new listing must climb.
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