---
title: "Nerf — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/nerf"
last_updated: "2026-08-08T06:50:14.084Z"
locale: en
meta:
description: "Niche score 37/100 · $3K/yr market · 42K searches/yr · $29.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $3K/yr market · 42K searches/yr · $29.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nerf — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **nerf**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 25Conversion 3Competition 65Returns 93Price range 87Avg price 95Brand share 0Review moat 27Quality gap 33
**Avg price**
**Incredible****$29.47**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.64–$86.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,786**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 42K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, nerf is a $3K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nerf market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$22K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **30%**
- **Out of stock**
- **24.3%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 96%
**Open market**
**0%**
- NERF75% - Hasbro20% - Aevdor2% - KKONES2%
## **Demand**
Weekly Amazon search volume, last 16 weeks — -0.2% search growth over the last 90 days.
1K750Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/toys/nerf/trend)
## **Top nerf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1198%$23812%$35616%$4751101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nerf Elite 2.0 Echo CS-10 Dart Blaster 24 Official Nerf Elite Darts 10 Dart Clips Removable Stock & Barrel Nerf Blaster Outdoor Toys for Boys & Girls 8 Years Old and Up Christmas Toys Christmas**Hasbro**$29.75**4.2★1,521 rev](https://www.amazon.sg/dp/B08HLYY4HT) [2**NERF Kids Foam Mini Soccer Ball - Proshot Youth Soccer Ball - 7 Indoor + Outdoor Ball for Kids + Toddlers -Green/Blue**NERF**$31.47**4.6★545 rev](https://www.amazon.sg/dp/B09GNRB4FF) [3**Nerf N Series Agility Blaster 12 Nerf N1 Darts Compatible Only with Nerf N Series Blasters 6 Dart Drum Kids Outdoor Games - Christmas Gift Toys For Kids**NERF**$12.80**4.6★1,476 rev](https://www.amazon.sg/dp/B0CSFZSVND) [4**NERF Elite 2.0 Shockwave RD-15 Blaster 30 NERF Darts 15-Dart Rotating Drum Pump-Action Slam Fire Built-In Customizing Capabilities Blue orange One Size**NERF**$33.97**4.6★8,168 rev](https://www.amazon.sg/dp/B083QZLXZG) [5**Nerf N Strike Elite Strongarm Toy Blaster With Rotating Barrel Slam Fire And 6 Official Nerf Elite Darts For Kids Teens And Adults(Amazon Exclusive)**NERF**$17.68**4.6★28,009 rev](https://www.amazon.sg/dp/B00DW1JT5G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nerf Netflix One Piece Going Merry Blaster Clip On Holster 8 Nerf Elite Darts Inspired by the Netflix TV Series Toys & Gifts for Kids Ages 8+**Hasbro**$11.36**12 rev6mo ago](https://www.amazon.sg/dp/B0FDF92MBD) [**NER LOADOUT Galactic Commander**NERF**$86.89**313 rev1y ago](https://www.amazon.sg/dp/B0DR9NDM34) [**Nerf Loadout Cyberlight Ghost Blaster Electronic Glowing LED Lights 4 Attachment Accessories 24 Nerf N1 Darts Kids Toys & Gifts Ages 8+**NERF**$32.07**18 rev1y ago](https://www.amazon.sg/dp/B0F4WXSNDM) [**Nerf Loadout Galactic Commander Motorized Blaster 3 Firing Modes 3 Attachment Accessories 48 Nerf N1 Darts Kids Toys & Gifts Ages 8+**NERF**$77.41**6 rev1y ago](https://www.amazon.sg/dp/B0DMV2BRHP) [**Nerf Loadout Arctic Zerostriker Blaster 4 Interchangeable Attachment Accessories Outdoor Kids Toys Toy Blaster for Kids Ages 8+ Birthday Gift for Kids**NERF**$32.32**457 rev1y ago](https://www.amazon.sg/dp/B0DPRL2YPB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NERF Kids Foam Mini Soccer Ball - Proshot Youth Soccer Ball - 7 Indoor + Outdoor Ball for Kids + Toddlers -Green/Blue**NERF**$31.47**4.6★**▲ 405%**](https://www.amazon.sg/dp/B09GNRB4FF) [**Kids Tactical Vest Kit for Nerf Guns Series with Refill Darts Dart Pouch Reload Clips Tactical Mask Wrist Band and Protective Glasses Nerf Vest Toys for 4 5 6 7 8 9 10 11 12 Year Boys**KKONES**$22.24**4.6★**▲ 293%**](https://www.amazon.sg/dp/B07VVXHH4J) [**Nerf Netflix One Piece Going Merry Blaster Clip On Holster 8 Nerf Elite Darts Inspired by the Netflix TV Series Toys & Gifts for Kids Ages 8+**Hasbro**$11.36**4.9★**▲ 288%**](https://www.amazon.sg/dp/B0FDF92MBD) [**Aevdor Tactical G renade Plastic Toy-Grenade for Nerf CS Battle Game**Aevdor**$27.08**4.0★**▲ 219%**](https://www.amazon.sg/dp/B07BBPR2VR) [**Nerf Elite 2.0 Echo CS-10 Dart Blaster 24 Official Nerf Elite Darts 10 Dart Clips Removable Stock & Barrel Nerf Blaster Outdoor Toys for Boys & Girls 8 Years Old and Up Christmas Toys Christmas**Hasbro**$29.75**4.2★**▲ 173%**](https://www.amazon.sg/dp/B08HLYY4HT)
**~~View all trending →~~**
## **What buyers say about nerf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Shooting**50%
*“It shoots really well”*
**Quality-Overall**50%
*“Awesome product”*
### **Top return reasons **
**Leak-Proof**25%
**Size-Overall**25%
**Strength**13%
**Functionality-Overall**13%
**Shooting**13%
**Defective Material/Parts**13%
## **Common questions**
- **Is nerf profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the nerf niche?**
- 4 brands and 8 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the nerf niche?**
- Listings span $6.64–$86.89; the average listing price is $29.47 (sweet spot $15–$100). The average incumbent carries 3,786 reviews — the moat a new listing must climb.
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