[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-toys-needoh":3,"research-sidebar-rollups":332},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":45,"baselines":79,"demand":83,"seasonality":210,"brandShare":211,"products":220,"feedback":210,"searchTerms":290,"related":300,"lastUpdated":32},"4667fb34-ca29-4d2e-b72d-baf6df618519","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":29,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":30,"href":31,"leafCategoryName":11,"scrapedAt":32,"brandCount":33,"brandCountYearAgo":33,"sellerCount":34,"signals":35,"avgBsr":37,"pageQuality":29,"unitsSoldMin":38,"unitsSoldAvgMin":29,"unitsSoldAvgMax":39,"revenueMin":40,"revenueMax":41,"avgBrandAgeMonths":42,"avgSellerAgeDays":29,"top20ClickShare":21,"top20BrandShare":21,"primePct":43,"oosRate":44},7896,72891,32.5903,0.4569,0.0059,0.9222,1,4.17,1279,18.36,11.52,24.96,7,750,0,"needoh","\u002Fresearch\u002Fsg\u002Ftoys\u002Fneedoh","2026-07-24T09:57:14.513786+00:00",2,6,[36],"out_of_stock",95,500,100,9180,13770,59,0.8571,0.6652,{"score":46,"verdict":47,"components":48},41,"skip",[49,53,56,59,61,63,66,70,72,75],{"key":50,"score":33,"weight":51,"raw":52},"marketSize",0.15,7895.84,{"key":54,"score":55,"weight":51,"raw":18},"growth",66,{"key":57,"score":27,"weight":58,"raw":19},"conversion",0.1,{"key":60,"score":34,"weight":51,"raw":20},"competition",{"key":62,"score":29,"weight":58,"raw":21},"brandShare",{"key":64,"score":65,"weight":58,"raw":22},"qualityGap",84,{"key":67,"score":68,"weight":69,"raw":23},"reviewMoat",56,0.05,{"key":71,"score":39,"weight":58,"raw":29},"returns",{"key":73,"score":74,"weight":69,"raw":24},"avgPrice",83,{"key":76,"score":77,"weight":69,"raw":78},"priceRange",74,0.7410714285714286,{"avgRating":80,"medianPrice":81,"medianReturnRate":29,"nichesTracked":82},4.47,30,1590,{"points":84,"droppedPartialWeek":209},[85,88,91,94,97,100,103,106,109,112,115,118,121,124,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,203,206],{"week":86,"volume":87},"2025-10-05",220,{"week":89,"volume":90},"2025-10-12",211,{"week":92,"volume":93},"2025-10-19",186,{"week":95,"volume":96},"2025-10-26",151,{"week":98,"volume":99},"2025-11-02",161,{"week":101,"volume":102},"2025-11-09",217,{"week":104,"volume":105},"2025-11-16",228,{"week":107,"volume":108},"2025-11-23",373,{"week":110,"volume":111},"2025-11-30",508,{"week":113,"volume":114},"2025-12-07",397,{"week":116,"volume":117},"2025-12-14",361,{"week":119,"volume":120},"2025-12-21",279,{"week":122,"volume":123},"2025-12-28",271,{"week":125,"volume":105},"2026-01-04",{"week":127,"volume":128},"2026-01-11",224,{"week":130,"volume":131},"2026-01-18",380,{"week":133,"volume":134},"2026-01-25",646,{"week":136,"volume":137},"2026-02-01",821,{"week":139,"volume":140},"2026-02-08",806,{"week":142,"volume":143},"2026-02-15",787,{"week":145,"volume":146},"2026-02-22",1281,{"week":148,"volume":149},"2026-03-01",2216,{"week":151,"volume":152},"2026-03-08",2779,{"week":154,"volume":155},"2026-03-15",2773,{"week":157,"volume":158},"2026-03-22",3034,{"week":160,"volume":161},"2026-03-29",2976,{"week":163,"volume":164},"2026-04-05",3090,{"week":166,"volume":167},"2026-04-12",2977,{"week":169,"volume":170},"2026-04-19",3047,{"week":172,"volume":173},"2026-04-26",3448,{"week":175,"volume":176},"2026-05-03",3372,{"week":178,"volume":179},"2026-05-10",3113,{"week":181,"volume":182},"2026-05-17",2941,{"week":184,"volume":185},"2026-05-24",3300,{"week":187,"volume":188},"2026-05-31",3052,{"week":190,"volume":191},"2026-06-07",2584,{"week":193,"volume":194},"2026-06-14",2774,{"week":196,"volume":197},"2026-06-21",2759,{"week":199,"volume":200},"2026-06-28",3769,{"week":202,"volume":191},"2026-07-05",{"week":204,"volume":205},"2026-07-12",2918,{"week":207,"volume":208},"2026-07-19",3063,false,null,{"top":212,"otherBrandCount":29,"otherClickShare":219},[213,216],{"brand":214,"clickShare":215},"Schylling",0.9587999999999999,{"brand":217,"clickShare":218},"Holgosiu",0.0412,1.1102230246251565e-16,[221,232,243,254,264,273,280],{"asin":222,"title":223,"brand":214,"imageUrl":224,"price":225,"rating":226,"reviews":227,"clickShare90":228,"clickShare360":229,"launchDate":230,"amazonUrl":231},"B0C6XBP4CW","Schylling NeeDoh - Gumdrop - Soft Sensory Fidget Toy - Collectible Stress Balls - Assorted Colors 1 Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zurPTyfLL.jpg",21.27,4.2,3932,0.4397,0.338,"2023-11-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C6XBP4CW",{"asin":233,"title":234,"brand":214,"imageUrl":235,"price":236,"rating":237,"reviews":238,"clickShare90":239,"clickShare360":240,"launchDate":241,"amazonUrl":242},"B0DQNQ1ZVZ","Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25 Cube","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31M68alIxhL.jpg",18.86,4.4,3949,0.1877,0.384,"2024-12-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DQNQ1ZVZ",{"asin":244,"title":245,"brand":214,"imageUrl":246,"price":247,"rating":248,"reviews":249,"clickShare90":250,"clickShare360":251,"launchDate":252,"amazonUrl":253},"B0FH7N6XQD","Schylling NeeDoh Original - Sensory Fidget Toy - Green - Ages 3 to Adult  1 Count ( Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312buUOwqSL.jpg",15.1,3.6,79,0.1359,0.082,"2025-07-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FH7N6XQD",{"asin":255,"title":256,"brand":214,"imageUrl":257,"price":258,"rating":226,"reviews":259,"clickShare90":260,"clickShare360":261,"launchDate":262,"amazonUrl":263},"B0DV4BD3H2","Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41X5zecLpJL.jpg",18.94,764,0.1062,0.0815,"2025-01-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DV4BD3H2",{"asin":265,"title":266,"brand":214,"imageUrl":267,"price":26,"rating":237,"reviews":268,"clickShare90":269,"clickShare360":270,"launchDate":271,"amazonUrl":272},"B0DJG695LH","Schylling NeeDoh Gummy Bear - Sensory Fidget Toy - Assorted Colors - Ages 3 to Adult (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61-F7QxQSGL.jpg",82,0.0527,0.0379,"2024-10-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DJG695LH",{"asin":274,"title":275,"brand":217,"imageUrl":276,"price":25,"rating":29,"reviews":29,"clickShare90":218,"clickShare360":277,"launchDate":278,"amazonUrl":279},"B096L14X49","Holgosiu Dumpling Stress Ball Fidget Toy Dough Bun Anxiety Relief Adult Squishy Toy Steamer Dumpling Fidget Sensory Anti Stress ADHD ADD","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31G-uvqxhgS.jpg",0.0436,"2021-06-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB096L14X49",{"asin":281,"title":282,"brand":214,"imageUrl":283,"price":284,"rating":226,"reviews":285,"clickShare90":286,"clickShare360":287,"launchDate":288,"amazonUrl":289},"B0DR7P3GLP","Schylling NeeDoh Gummy Bear - Sensory Fidget Toy with Jelly-Like Filling - 3.5 Tall - Pink (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314cICBecEL.jpg",17.85,147,0.0366,0.033,"2024-12-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DR7P3GLP",[291,295],{"term":30,"volume":292,"growthQoq":293,"conversionRate":294},61367,0.456,0.0018,{"term":296,"volume":297,"growthQoq":298,"conversionRate":299},"nee doh",11524,0.4625,0.0012,[301,306,312,317,322,327],{"title":302,"href":303,"score":304,"verdict":47,"marketSize":29,"growth90":305},"mario","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmario",42,0.3308,{"title":307,"href":308,"score":309,"verdict":47,"marketSize":310,"growth90":311},"slime","\u002Fresearch\u002Fsg\u002Ftoys\u002Fslime",43,4618.11,0.1629,{"title":313,"href":314,"score":309,"verdict":47,"marketSize":315,"growth90":316},"transformers","\u002Fresearch\u002Fsg\u002Ftoys\u002Ftransformers",24483.38,0.1982,{"title":318,"href":319,"score":309,"verdict":47,"marketSize":320,"growth90":321},"bluey","\u002Fresearch\u002Fsg\u002Ftoys\u002Fbluey",6570.12,0.2854,{"title":323,"href":324,"score":309,"verdict":47,"marketSize":325,"growth90":326},"montessori toys","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmontessori-toys",1988.24,0.2084,{"title":328,"href":329,"score":309,"verdict":47,"marketSize":330,"growth90":331},"sanrio","\u002Fresearch\u002Fsg\u002Ftoys\u002Fsanrio",9604.91,-0.0008,[333,340,347,354,361,364,371,378,385,392,399,406,413,420,426,433,439],{"nodeId":334,"label":335,"slug":336,"href":337,"nichesTracked":338,"marketSizeTotal":339},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":341,"label":342,"slug":343,"href":344,"nichesTracked":345,"marketSizeTotal":346},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":348,"label":349,"slug":350,"href":351,"nichesTracked":352,"marketSizeTotal":353},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":355,"label":356,"slug":357,"href":358,"nichesTracked":359,"marketSizeTotal":360},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":362,"marketSizeTotal":363},118,795398,{"nodeId":365,"label":366,"slug":367,"href":368,"nichesTracked":369,"marketSizeTotal":370},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":372,"label":373,"slug":374,"href":375,"nichesTracked":376,"marketSizeTotal":377},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":379,"label":380,"slug":381,"href":382,"nichesTracked":383,"marketSizeTotal":384},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":386,"label":387,"slug":388,"href":389,"nichesTracked":390,"marketSizeTotal":391},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":393,"label":394,"slug":395,"href":396,"nichesTracked":397,"marketSizeTotal":398},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":400,"label":401,"slug":402,"href":403,"nichesTracked":404,"marketSizeTotal":405},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":407,"label":408,"slug":409,"href":410,"nichesTracked":411,"marketSizeTotal":412},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":414,"label":415,"slug":416,"href":417,"nichesTracked":418,"marketSizeTotal":419},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":421,"label":422,"slug":423,"href":424,"nichesTracked":27,"marketSizeTotal":425},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",27257,{"nodeId":427,"label":428,"slug":429,"href":430,"nichesTracked":431,"marketSizeTotal":432},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":434,"label":435,"slug":436,"href":437,"nichesTracked":33,"marketSizeTotal":438},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",9490,{"nodeId":440,"label":441,"slug":442,"href":443,"nichesTracked":21,"marketSizeTotal":29},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]