---
title: "Needoh — $8K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/needoh"
last_updated: "2026-08-08T05:23:19.353Z"
locale: en
meta:
description: "Niche score 41/100 · $8K/yr market · 73K searches/yr · $18.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $8K/yr market · 73K searches/yr · $18.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Needoh — $8K/yr Amazon SG Niche (2026) - Flapen"
---
# **needoh**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 66Conversion 7Competition 6Returns 100Price range 74Avg price 83Brand share 0Review moat 56Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.36**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$11.52–$24.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+45.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,279**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$8K**
$8K/yr · 73K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, needoh is a $8K/yr Amazon Singapore market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **needoh market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$14K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **0%**
- **Out of stock**
- **66.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Schylling96% - Holgosiu4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — +45.7% search growth over the last 90 days.
4K3KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/needoh/trend)
## **Top needoh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$2K45%$4K60%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schylling NeeDoh - Gumdrop - Soft Sensory Fidget Toy - Collectible Stress Balls - Assorted Colors 1 Pack**Schylling**$21.27**4.2★3,932 rev](https://www.amazon.sg/dp/B0C6XBP4CW) [2**Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25 Cube**Schylling**$18.86**4.4★3,949 rev](https://www.amazon.sg/dp/B0DQNQ1ZVZ) [3**Schylling NeeDoh Original - Sensory Fidget Toy - Green - Ages 3 to Adult 1 Count ( Pack of 1)**Schylling**$15.10**3.6★79 rev](https://www.amazon.sg/dp/B0FH7N6XQD) [4**Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack**Schylling**$18.94**4.2★764 rev](https://www.amazon.sg/dp/B0DV4BD3H2) [5**Schylling NeeDoh Gummy Bear - Sensory Fidget Toy - Assorted Colors - Ages 3 to Adult (Pack of 2)**Schylling**$24.96**4.4★82 rev](https://www.amazon.sg/dp/B0DJG695LH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schylling NeeDoh Original - Sensory Fidget Toy - Green - Ages 3 to Adult 1 Count ( Pack of 1)**Schylling**$15.10**79 rev1y ago](https://www.amazon.sg/dp/B0FH7N6XQD) [**Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack**Schylling**$18.94**764 rev1y ago](https://www.amazon.sg/dp/B0DV4BD3H2) [**Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25 Cube**Schylling**$18.86**3,949 rev1y ago](https://www.amazon.sg/dp/B0DQNQ1ZVZ) [**Schylling NeeDoh Gummy Bear - Sensory Fidget Toy with Jelly-Like Filling - 3.5 Tall - Pink (Pack of 1)**Schylling**$17.85**147 rev1y ago](https://www.amazon.sg/dp/B0DR7P3GLP) [**Schylling NeeDoh Gummy Bear - Sensory Fidget Toy - Assorted Colors - Ages 3 to Adult (Pack of 2)**Schylling**$24.96**82 rev1y ago](https://www.amazon.sg/dp/B0DJG695LH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schylling NeeDoh Original - Sensory Fidget Toy - Green - Ages 3 to Adult 1 Count ( Pack of 1)**Schylling**$15.10**3.6★**▲ 66%**](https://www.amazon.sg/dp/B0FH7N6XQD) [**Schylling NeeDoh Gummy Bear - Sensory Fidget Toy - Assorted Colors - Ages 3 to Adult (Pack of 2)**Schylling**$24.96**4.4★**▲ 39%**](https://www.amazon.sg/dp/B0DJG695LH) [**Schylling NeeDoh Nice Cube Swirl - Sensory Toy with a Super Solid Squish - Unique Swirling Color Blend - Ages 3 and Up - Color May Vary; One Cube Per Pack**Schylling**$18.94**4.2★**▲ 30%**](https://www.amazon.sg/dp/B0DV4BD3H2) [**Schylling NeeDoh - Gumdrop - Soft Sensory Fidget Toy - Collectible Stress Balls - Assorted Colors 1 Pack**Schylling**$21.27**4.2★**▲ 30%**](https://www.amazon.sg/dp/B0C6XBP4CW) [**Schylling NeeDoh Gummy Bear - Sensory Fidget Toy with Jelly-Like Filling - 3.5 Tall - Pink (Pack of 1)**Schylling**$17.85**4.2★**▲ 11%**](https://www.amazon.sg/dp/B0DR7P3GLP)
**~~View all trending →~~**
## **Common questions**
- **Is needoh profitable to sell on Amazon Singapore?**
- The niche generates $8K/yr across 7 tracked products. 90-day search growth is +45.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the needoh niche?**
- 2 brands and 6 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the needoh niche?**
- Listings span $11.52–$24.96; the average listing price is $18.36 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.
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