[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-sg-toys-national-geographic-kids":3,"research-sidebar-rollups":320},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":44,"baselines":80,"demand":84,"seasonality":184,"brandShare":185,"products":189,"feedback":269,"searchTerms":278,"related":288,"lastUpdated":34},"7b8f15fc-4aa5-43a4-92de-afefebd68d6c","sg",{"flag":5,"name":7,"currency":8},"Singapore","SGD",{"nodeId":10,"label":11,"slug":12,"href":13},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":11,"scrapedAt":34,"brandCount":21,"brandCountYearAgo":21,"sellerCount":35,"signals":36,"avgBsr":37,"pageQuality":29,"unitsSoldMin":38,"unitsSoldAvgMin":29,"unitsSoldAvgMax":39,"revenueMin":40,"revenueMax":41,"avgBrandAgeMonths":42,"avgSellerAgeDays":29,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":43},5702,13323,1.4996,0.3938,0.0107,0.8037,1,4.66,8672,40,17.01,53.64,8,500,0,0.0064,"national geographic kids","national-geographic-kids","\u002Fresearch\u002Fsg\u002Ftoys\u002Fnational-geographic-kids","2026-07-24T09:57:14.513786+00:00",5,[],53,250,100,10000,20000,74,0.0483,{"score":45,"verdict":46,"components":47},36,"skip",[48,52,55,59,62,64,67,72,75,78],{"key":49,"score":21,"weight":50,"raw":51},"marketSize",0.15,5702.24,{"key":53,"score":54,"weight":50,"raw":18},"growth",62,{"key":56,"score":57,"weight":58,"raw":19},"conversion",13,0.1,{"key":60,"score":61,"weight":50,"raw":20},"competition",16,{"key":63,"score":29,"weight":58,"raw":21},"brandShare",{"key":65,"score":66,"weight":58,"raw":22},"qualityGap",21,{"key":68,"score":69,"weight":70,"raw":71},"reviewMoat",22,0.05,8672.38,{"key":73,"score":74,"weight":58,"raw":30},"returns",97,{"key":76,"score":77,"weight":70,"raw":24},"avgPrice",95,{"key":79,"score":77,"weight":70,"raw":21},"priceRange",{"avgRating":81,"medianPrice":82,"medianReturnRate":29,"nichesTracked":83},4.47,30,1590,{"points":85,"droppedPartialWeek":183},[86,89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,178,180],{"week":87,"volume":88},"2025-12-07",640,{"week":90,"volume":91},"2025-12-14",450,{"week":93,"volume":94},"2025-12-21",402,{"week":96,"volume":97},"2025-12-28",137,{"week":99,"volume":100},"2026-01-04",154,{"week":102,"volume":103},"2026-01-11",186,{"week":105,"volume":106},"2026-01-18",174,{"week":108,"volume":109},"2026-01-25",210,{"week":111,"volume":112},"2026-02-01",173,{"week":114,"volume":115},"2026-02-08",149,{"week":117,"volume":118},"2026-02-15",172,{"week":120,"volume":121},"2026-02-22",99,{"week":123,"volume":124},"2026-03-01",129,{"week":126,"volume":127},"2026-03-08",159,{"week":129,"volume":130},"2026-03-15",112,{"week":132,"volume":133},"2026-03-22",162,{"week":135,"volume":136},"2026-03-29",268,{"week":138,"volume":139},"2026-04-05",206,{"week":141,"volume":142},"2026-04-12",279,{"week":144,"volume":145},"2026-04-19",190,{"week":147,"volume":148},"2026-04-26",217,{"week":150,"volume":151},"2026-05-03",317,{"week":153,"volume":154},"2026-05-10",229,{"week":156,"volume":157},"2026-05-17",294,{"week":159,"volume":160},"2026-05-24",166,{"week":162,"volume":163},"2026-05-31",164,{"week":165,"volume":166},"2026-06-07",228,{"week":168,"volume":169},"2026-06-14",235,{"week":171,"volume":172},"2026-06-21",232,{"week":174,"volume":175},"2026-06-28",691,{"week":177,"volume":133},"2026-07-05",{"week":179,"volume":77},"2026-07-12",{"week":181,"volume":182},"2026-07-19",187,false,null,{"top":186,"otherBrandCount":29,"otherClickShare":29},[187],{"brand":188,"clickShare":21},"Blue Marble",[190,201,211,221,229,239,249,259],{"asin":191,"title":192,"brand":188,"imageUrl":193,"price":194,"rating":195,"reviews":196,"clickShare90":197,"clickShare360":198,"launchDate":199,"amazonUrl":200},"B085WF9CHH","NATIONAL GEOGRAPHIC Magic Chemistry Set - Perform 10 Amazing Easy Tricks with Science Create a Magic Show with White Gloves & Magic Wand Great STEM Learning Science Kit for Boys and Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ApZaAC7PL.jpg",30.47,4.7,12803,0.242,0.1558,"2020-03-13","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB085WF9CHH",{"asin":202,"title":203,"brand":188,"imageUrl":204,"price":205,"rating":195,"reviews":206,"clickShare90":207,"clickShare360":208,"launchDate":209,"amazonUrl":210},"B082ZLM39R","NATIONAL GEOGRAPHIC Earth Science Kit - Over 15 Science Experiments for Kids Crystal Growing Kit Volcano Science Kit Dig Kits & Gemstones STEM Project Toy for Boys and Girls (Amazon Exclusive)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F514bMhuJ8GL.jpg",51.14,19349,0.1735,0.2186,"2019-12-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB082ZLM39R",{"asin":212,"title":213,"brand":188,"imageUrl":214,"price":215,"rating":195,"reviews":216,"clickShare90":217,"clickShare360":218,"launchDate":219,"amazonUrl":220},"B0BSKSXJN9","NATIONAL GEOGRAPHIC Mega Arts and Crafts Kit for Kids Mosaic Kit Marbling Paint Kit & Air Dry Clay Pottery Kit Art Projects for Kids Ages 8-12 Crafts for Girls and Boys (Amazon Exclusive)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61Is+apeYkL.jpg",47.58,1246,0.1461,0.2035,"2023-02-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BSKSXJN9",{"asin":222,"title":223,"brand":188,"imageUrl":224,"price":25,"rating":195,"reviews":225,"clickShare90":217,"clickShare360":226,"launchDate":227,"amazonUrl":228},"B0CB2835ZQ","NATIONAL GEOGRAPHIC Super Gemstone Dig Kit - Excavation Gem Kit with 10 Real Gemstones Discover Gems with Dig Tools & Magnifying Glass Science Kit for Kids Age 8-12 Crystals for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F35p+UmDL.jpg",1881,0.1688,"2023-10-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CB2835ZQ",{"asin":230,"title":231,"brand":188,"imageUrl":232,"price":233,"rating":195,"reviews":234,"clickShare90":235,"clickShare360":236,"launchDate":237,"amazonUrl":238},"B0C4G5G44R","NATIONAL GEOGRAPHIC Bug Catcher Kit for Kids - Kids Bug Catching Kit with Net Habitat with Magnified Viewer Magnifying Glass Tweezers Bug Catcher Learning Guide & More","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ef9DZuYVL.jpg",28.27,1696,0.0959,0.0758,"2023-05-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C4G5G44R",{"asin":240,"title":241,"brand":188,"imageUrl":242,"price":243,"rating":195,"reviews":244,"clickShare90":245,"clickShare360":246,"launchDate":247,"amazonUrl":248},"B08KFND2Y1","National Geographic Stunning Chemistry Set - Mega Science Kit with Over 15 Easy Experiments Make a Volcano Launch a Rocket an Amazon Exclusive Science Kit Multicolor One Size","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51yfqxy0OkL.jpg",51.78,8579,0.0685,0.039,"2020-10-31","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08KFND2Y1",{"asin":250,"title":251,"brand":188,"imageUrl":252,"price":253,"rating":254,"reviews":255,"clickShare90":245,"clickShare360":256,"launchDate":257,"amazonUrl":258},"B07TNNCSJD","NATIONAL GEOGRAPHIC Rocks & Fossils Kit 200+ Piece Set Includes Geodes Real Fossils Rose Quartz Jasper Aventurine & Many More Rocks Crystals & Gemstones","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61GYy7Rx5tL.jpg",40.1,4.6,20974,0.0714,"2019-07-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07TNNCSJD",{"asin":260,"title":261,"brand":188,"imageUrl":262,"price":26,"rating":263,"reviews":264,"clickShare90":265,"clickShare360":266,"launchDate":267,"amazonUrl":268},"B0BHXPB9XG","NATIONAL GEOGRAPHIC Magnetic Marble Run - 75-Piece STEM Building Set for Kids & Adults with Magnetic Track & Trick Pieces & Marbles for Building A Marble Maze STEM Project (Amazon Exclusive)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51LdkgEQNTL.jpg",4.5,2851,0.0594,0.0671,"2022-10-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BHXPB9XG",{"love":270,"hate":271,"returnReasons":272},[],[],[273,276],{"reason":274,"pct":275},"Size-Overall",0.5,{"reason":277,"pct":275},"Cushion",[279,284],{"term":280,"volume":281,"growthQoq":282,"conversionRate":283},"national geographic",5865,0.8167,0.0041,{"term":31,"volume":285,"growthQoq":286,"conversionRate":287},7458,0.1012,0.0027,[289,294,300,305,310,315],{"title":290,"href":291,"score":292,"verdict":46,"marketSize":29,"growth90":293},"mario","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmario",42,0.3308,{"title":295,"href":296,"score":297,"verdict":46,"marketSize":298,"growth90":299},"slime","\u002Fresearch\u002Fsg\u002Ftoys\u002Fslime",43,4618.11,0.1629,{"title":301,"href":302,"score":297,"verdict":46,"marketSize":303,"growth90":304},"sanrio","\u002Fresearch\u002Fsg\u002Ftoys\u002Fsanrio",9604.91,-0.0008,{"title":306,"href":307,"score":297,"verdict":46,"marketSize":308,"growth90":309},"bluey","\u002Fresearch\u002Fsg\u002Ftoys\u002Fbluey",6570.12,0.2854,{"title":311,"href":312,"score":297,"verdict":46,"marketSize":313,"growth90":314},"montessori toys","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmontessori-toys",1988.24,0.2084,{"title":316,"href":317,"score":297,"verdict":46,"marketSize":318,"growth90":319},"transformers","\u002Fresearch\u002Fsg\u002Ftoys\u002Ftransformers",24483.38,0.1982,[321,328,335,342,349,352,359,366,372,379,386,393,400,406,413,419,426],{"nodeId":322,"label":323,"slug":324,"href":325,"nichesTracked":326,"marketSizeTotal":327},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":329,"label":330,"slug":331,"href":332,"nichesTracked":333,"marketSizeTotal":334},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":336,"label":337,"slug":338,"href":339,"nichesTracked":340,"marketSizeTotal":341},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":343,"label":344,"slug":345,"href":346,"nichesTracked":347,"marketSizeTotal":348},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":350,"marketSizeTotal":351},118,795398,{"nodeId":353,"label":354,"slug":355,"href":356,"nichesTracked":357,"marketSizeTotal":358},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":360,"label":361,"slug":362,"href":363,"nichesTracked":364,"marketSizeTotal":365},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":367,"label":368,"slug":369,"href":370,"nichesTracked":37,"marketSizeTotal":371},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",275185,{"nodeId":373,"label":374,"slug":375,"href":376,"nichesTracked":377,"marketSizeTotal":378},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":380,"label":381,"slug":382,"href":383,"nichesTracked":384,"marketSizeTotal":385},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":387,"label":388,"slug":389,"href":390,"nichesTracked":391,"marketSizeTotal":392},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":394,"label":395,"slug":396,"href":397,"nichesTracked":398,"marketSizeTotal":399},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":401,"label":402,"slug":403,"href":404,"nichesTracked":66,"marketSizeTotal":405},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",35899,{"nodeId":407,"label":408,"slug":409,"href":410,"nichesTracked":411,"marketSizeTotal":412},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":414,"label":415,"slug":416,"href":417,"nichesTracked":35,"marketSizeTotal":418},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",12593,{"nodeId":420,"label":421,"slug":422,"href":423,"nichesTracked":424,"marketSizeTotal":425},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":427,"label":428,"slug":429,"href":430,"nichesTracked":21,"marketSizeTotal":29},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else"]