---
title: "National Geographic Kids — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/national-geographic-kids"
last_updated: "2026-08-08T04:42:35.528Z"
locale: en
meta:
description: "Niche score 36/100 · $6K/yr market · 13K searches/yr · $40.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $6K/yr market · 13K searches/yr · $40.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "National Geographic Kids — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **national geographic kids**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 62Conversion 13Competition 16Returns 97Price range 95Avg price 95Brand share 0Review moat 22Quality gap 21
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.00**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.01–$53.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+39.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,672.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 13K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, national geographic kids is a $6K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **national geographic kids market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$20K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Blue Marble100%
## **Demand**
Weekly Amazon search volume, last 33 weeks — +39.4% search growth over the last 90 days.
600400Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/toys/national-geographic-kids/trend)
## **Top national geographic kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$57020%$1K30%$2K40%$2K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NATIONAL GEOGRAPHIC Magic Chemistry Set - Perform 10 Amazing Easy Tricks with Science Create a Magic Show with White Gloves & Magic Wand Great STEM Learning Science Kit for Boys and Girls**Blue Marble**$30.47**4.7★12,803 rev](https://www.amazon.sg/dp/B085WF9CHH) [2**NATIONAL GEOGRAPHIC Earth Science Kit - Over 15 Science Experiments for Kids Crystal Growing Kit Volcano Science Kit Dig Kits & Gemstones STEM Project Toy for Boys and Girls (Amazon Exclusive)**Blue Marble**$51.14**4.7★19,349 rev](https://www.amazon.sg/dp/B082ZLM39R) [3**NATIONAL GEOGRAPHIC Mega Arts and Crafts Kit for Kids Mosaic Kit Marbling Paint Kit & Air Dry Clay Pottery Kit Art Projects for Kids Ages 8-12 Crafts for Girls and Boys (Amazon Exclusive)**Blue Marble**$47.58**4.7★1,246 rev](https://www.amazon.sg/dp/B0BSKSXJN9) [4**NATIONAL GEOGRAPHIC Super Gemstone Dig Kit - Excavation Gem Kit with 10 Real Gemstones Discover Gems with Dig Tools & Magnifying Glass Science Kit for Kids Age 8-12 Crystals for Kids**Blue Marble**$17.01**4.7★1,881 rev](https://www.amazon.sg/dp/B0CB2835ZQ) [5**NATIONAL GEOGRAPHIC Bug Catcher Kit for Kids - Kids Bug Catching Kit with Net Habitat with Magnified Viewer Magnifying Glass Tweezers Bug Catcher Learning Guide & More**Blue Marble**$28.27**4.7★1,696 rev](https://www.amazon.sg/dp/B0C4G5G44R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NATIONAL GEOGRAPHIC Super Gemstone Dig Kit - Excavation Gem Kit with 10 Real Gemstones Discover Gems with Dig Tools & Magnifying Glass Science Kit for Kids Age 8-12 Crystals for Kids**Blue Marble**$17.01**1,881 rev2y ago](https://www.amazon.sg/dp/B0CB2835ZQ) [**NATIONAL GEOGRAPHIC Bug Catcher Kit for Kids - Kids Bug Catching Kit with Net Habitat with Magnified Viewer Magnifying Glass Tweezers Bug Catcher Learning Guide & More**Blue Marble**$28.27**1,696 rev3y ago](https://www.amazon.sg/dp/B0C4G5G44R) [**NATIONAL GEOGRAPHIC Mega Arts and Crafts Kit for Kids Mosaic Kit Marbling Paint Kit & Air Dry Clay Pottery Kit Art Projects for Kids Ages 8-12 Crafts for Girls and Boys (Amazon Exclusive)**Blue Marble**$47.58**1,246 rev3y ago](https://www.amazon.sg/dp/B0BSKSXJN9) [**NATIONAL GEOGRAPHIC Magnetic Marble Run - 75-Piece STEM Building Set for Kids & Adults with Magnetic Track & Trick Pieces & Marbles for Building A Marble Maze STEM Project (Amazon Exclusive)**Blue Marble**$53.64**2,851 rev3y ago](https://www.amazon.sg/dp/B0BHXPB9XG) [**National Geographic Stunning Chemistry Set - Mega Science Kit with Over 15 Easy Experiments Make a Volcano Launch a Rocket an Amazon Exclusive Science Kit Multicolor One Size**Blue Marble**$51.78**8,579 rev5y ago](https://www.amazon.sg/dp/B08KFND2Y1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**National Geographic Stunning Chemistry Set - Mega Science Kit with Over 15 Easy Experiments Make a Volcano Launch a Rocket an Amazon Exclusive Science Kit Multicolor One Size**Blue Marble**$51.78**4.7★**▲ 76%**](https://www.amazon.sg/dp/B08KFND2Y1) [**NATIONAL GEOGRAPHIC Magic Chemistry Set - Perform 10 Amazing Easy Tricks with Science Create a Magic Show with White Gloves & Magic Wand Great STEM Learning Science Kit for Boys and Girls**Blue Marble**$30.47**4.7★**▲ 55%**](https://www.amazon.sg/dp/B085WF9CHH) [**NATIONAL GEOGRAPHIC Bug Catcher Kit for Kids - Kids Bug Catching Kit with Net Habitat with Magnified Viewer Magnifying Glass Tweezers Bug Catcher Learning Guide & More**Blue Marble**$28.27**4.7★**▲ 27%**](https://www.amazon.sg/dp/B0C4G5G44R) [**NATIONAL GEOGRAPHIC Rocks & Fossils Kit 200+ Piece Set Includes Geodes Real Fossils Rose Quartz Jasper Aventurine & Many More Rocks Crystals & Gemstones**Blue Marble**$40.10**4.6★**— 4%**](https://www.amazon.sg/dp/B07TNNCSJD) [**NATIONAL GEOGRAPHIC Magnetic Marble Run - 75-Piece STEM Building Set for Kids & Adults with Magnetic Track & Trick Pieces & Marbles for Building A Marble Maze STEM Project (Amazon Exclusive)**Blue Marble**$53.64**4.5★**▼ 11%**](https://www.amazon.sg/dp/B0BHXPB9XG)
**~~View all trending →~~**
## **What buyers say about national geographic kids**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**50%
**Cushion**50%
## **Common questions**
- **Is national geographic kids profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 8 tracked products. 90-day search growth is +39.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the national geographic kids niche?**
- 1 brands and 5 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the national geographic kids niche?**
- Listings span $17.01–$53.64; the average listing price is $40.00 (sweet spot $15–$100). The average incumbent carries 8,672 reviews — the moat a new listing must climb.
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