---
title: "Mermaid — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/mermaid"
last_updated: "2026-08-08T06:53:28.250Z"
locale: en
meta:
description: "Niche score 30/100 · $0/yr market · 7K searches/yr · $23.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $0/yr market · 7K searches/yr · $23.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mermaid — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **mermaid**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 46Conversion 0Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.46**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.37–$28.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+16.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,149.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 7K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, mermaid is a $0/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mermaid market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Creativity for Kids48% - LEGO32% - Mattel20%
## **Demand**
Weekly Amazon search volume, last 40 weeks — +16.9% search growth over the last 90 days.
350250Spike '25Black Friday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/mermaid/trend)
## **Top mermaid search terms**
- **mermaid**4K/yr-4.7%0.3% conv. - **little mermaid**1K/yr+259.4%0.0% conv. - **mermaid toy**1K/yr-13.7%0.0% conv. [**All search terms **](https://flapen.com/research/sg/toys/mermaid/search-terms)
## **Top mermaid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$01001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+**Creativity for Kids**$17.37**4.6★10,411 rev](https://www.amazon.sg/dp/B083Z3JMGP) [2**LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea**LEGO**$24.19**4.8★189 rev](https://www.amazon.sg/dp/B0FPXJHB6S) [3**Disney JBF86 Princess Ariel Mermaid Surprise Feature Doll with Accessory**Mattel**$28.83**4.7★1,849 rev](https://www.amazon.sg/dp/B0D9BNVW7P)
### **Newest**
by launch date
[**LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea**LEGO**$24.19**189 rev7mo ago](https://www.amazon.sg/dp/B0FPXJHB6S) [**Disney JBF86 Princess Ariel Mermaid Surprise Feature Doll with Accessory**Mattel**$28.83**1,849 rev1y ago](https://www.amazon.sg/dp/B0D9BNVW7P) [**Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+**Creativity for Kids**$17.37**10,411 rev6y ago](https://www.amazon.sg/dp/B083Z3JMGP)
### **Trending**
90-day click momentum
[**Disney JBF86 Princess Ariel Mermaid Surprise Feature Doll with Accessory**Mattel**$28.83**4.7★**▲ 93%**](https://www.amazon.sg/dp/B0D9BNVW7P) [**LEGO ǀ Disney Princess Ariels Magical Mini Palace 43285 The Little Mermaid Toy Building Set - Brick-Built Castle Toy - 3 Characters for Kids Girls and Boys Aged 5+ - Disney Toy-Giving Idea**LEGO**$24.19**4.8★**▲ 23%**](https://www.amazon.sg/dp/B0FPXJHB6S) [**Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+**Creativity for Kids**$17.37**4.6★**▼ 24%**](https://www.amazon.sg/dp/B083Z3JMGP)
## **Common questions**
- **Is mermaid profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the mermaid niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the mermaid niche?**
- Listings span $17.37–$28.83; the average listing price is $23.46 (sweet spot $15–$100). The average incumbent carries 4,150 reviews — the moat a new listing must climb.
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