---
title: "Marvel Legends — $38K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/marvel-legends"
last_updated: "2026-08-08T04:38:16.248Z"
locale: en
meta:
description: "Niche score 38/100 · $38K/yr market · 402K searches/yr · $43.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $38K/yr market · 402K searches/yr · $43.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Marvel Legends — $38K/yr Amazon SG Niche (2026) - Flapen"
---
# **marvel legends**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 28Conversion 3Competition 94Returns 59Price range 44Avg price 95Brand share 0Review moat 66Quality gap 18
**Avg price**
**Incredible****$43.03**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Review moat**
**Good****855.85**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$18.29–$206.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$38K**
$38K/yr · 402K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, marvel legends is a $38K/yr Amazon Singapore market (402K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marvel legends market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$108K–$129K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#706**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **36%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 54%
**Open market**
**0%**
- Marvel90% - Spider-Man6% - Hasbro5%
## **Demand**
Weekly Amazon search volume, last 33 weeks — +2.0% search growth over the last 90 days.
18K13KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/sg/toys/marvel-legends/trend)
## **Top marvel legends search terms**
- **marvel legends**361K/yr+3.1%0.3% conv. - **action figure**21K/yr-26.3%0.0% conv. - **marvel**15K/yr+45.4%0.1% conv. - **marvel legends spiderman**5K/yr-16.8%0.4% conv. [**All search terms **](https://flapen.com/research/sg/toys/marvel-legends/search-terms)
## **Top marvel legends products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7624%$2K6%$2K8%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Legends Series Spider-Man 3 Collectible 6 Inch Action Figure with Spider-Man Symbiote Accessories**Marvel**$43.21**4.7★893 rev](https://www.amazon.sg/dp/B0D9ZZBBGR) [2**Marvel Kawaii Avengers Mini PU Leather Backpack Purse with Adjustable Straps 10 In Black One Size Backpacks**Marvel**$27.51**4.9★28 rev](https://www.amazon.sg/dp/B0DCX533YQ) [3**Marvel Legends Series X-Men Kitty Pryde & Marvels Colossus Two-Pack 2 Astonishing X-Men Comics-Inspired Collectible 6-Inch Scale Action Figures**Marvel**$56.14**4.7★144 rev](https://www.amazon.sg/dp/B0FHGTS3R8) [4**Marvel Legends Series Gamerverse Wolverine vs Marvels Silver Samurai Retro Video Game -Inspired Collectible 6-Inch Action Figures**Marvel**$67.20**4.8★5,076 rev](https://www.amazon.sg/dp/B0DK7M5QVY) [5**Marvel Legends Series Magic: The Gathering Mary Jane Watson (Iron Spider) 6-Inch Spider-Man Action Figure; Exclusive Foil Collectible Card Game Trading Card Superhero Toy Christmas Gift for Boys**Marvel**$31.17**4.6★1,268 rev](https://www.amazon.sg/dp/B0DK7NBHV1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Legends Series Emma Frost (Diamond Form) Retro Cardback Astonishing X-Men Comics-Inspired Collectible 6-Inch Scale Action Figure**Marvel**$18.29**0 rev4mo ago](https://www.amazon.sg/dp/B0G1TNQW7S) [**Marvel Legends Series Ghost Rider Johnny Blaze Action Figure with Motorcycle**Marvel**$59.11**45 rev5mo ago](https://www.amazon.sg/dp/B0FQL4QFLQ) [**Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**$37.55**226 rev5mo ago](https://www.amazon.sg/dp/B0FHL22V71) [**Marvel Legends Series X-Men Kitty Pryde & Marvels Colossus Two-Pack 2 Astonishing X-Men Comics-Inspired Collectible 6-Inch Scale Action Figures**Marvel**$56.14**144 rev6mo ago](https://www.amazon.sg/dp/B0FHGTS3R8) [**Marvel Legends Series Marvels Grizzly Spider-Man Comics Collectible 6-Inch Scale Action Figure**Marvel**$39.55**19 rev6mo ago](https://www.amazon.sg/dp/B0FQKZMSDT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Iron Man 3 Arc Reactor Pewter Key Ring**Marvel**$22.97**4.4★**▲ 457%**](https://www.amazon.sg/dp/B00IS778LQ) [**Marvel Kawaii Avengers Mini PU Leather Backpack Purse with Adjustable Straps 10 In Black One Size Backpacks**Marvel**$27.51**4.9★**▲ 377%**](https://www.amazon.sg/dp/B0DCX533YQ) [**Hasbro Marvel Legends Series Gambit X-Men 97 Collectible 6 Inch Action Figures Marvel Legends Action Figures**Marvel**$39.92**4.8★**▲ 305%**](https://www.amazon.sg/dp/B0BDHJ2CMH) [**Marvel Legends Series Dogpool and Deadpool Marvel Studios Deadpool & Wolverine Movie Collectible 6-Inch Action Figure Gift**Marvel**$37.55**4.8★**▲ 222%**](https://www.amazon.sg/dp/B0FHL22V71) [**Marvel Legends Series Spider-Man 3 Collectible 6 Inch Action Figure with Spider-Man Symbiote Accessories**Marvel**$43.21**4.7★**▲ 211%**](https://www.amazon.sg/dp/B0D9ZZBBGR)
**~~View all trending →~~**
## **What buyers say about marvel legends**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“great toys”*
**Material Quality**33%
*“In terms of colour and material”*
**Value For Money**25%
*“I think still a good price compared to others online”*
### **What buyers complain about **
**Quality-Overall**50%
*“cheap”*
### **Top return reasons **
**Defective Material/Parts**35%
**Product Condition**20%
**Storage Capacity**10%
**Advertised Vs Actual Product**10%
**Display-Overall**5%
**Unsustainable Design**5%
**Print Quality**5%
**Scratch Resistance**5%
**Quality-Overall**5%
## **Common questions**
- **Is marvel legends profitable to sell on Amazon Singapore?**
- The niche generates $38K/yr across 88 tracked products. 2 of 49 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the marvel legends niche?**
- 3 brands and 16 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in marvel legends?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 2.6%.
- **What does it cost to enter the marvel legends niche?**
- Listings span $18.29–$206.05; the average listing price is $43.03 (sweet spot $15–$100). The average incumbent carries 856 reviews — the moat a new listing must climb.
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