---
title: "Mario — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/mario"
last_updated: "2026-08-07T01:39:20.989Z"
locale: en
meta:
description: "Niche score 42/100 · $0/yr market · 15K searches/yr · $27.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $0/yr market · 15K searches/yr · $27.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mario — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **mario**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 58Conversion 0Competition 32Returns 96Price range 95Avg price 95Brand share 50Review moat 22Quality gap 32
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.26**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.87–$52.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+33.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,671.79**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 15K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, mario is a $0/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$7K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **7%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**16%**
- EPOCH22% - Paladone16% - EPOCH Games15% - LEGO12% - Monopoly11% - Hasbro Gaming9% - Open — no brand owns it (4 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +33.1% search growth over the last 90 days.
800600Spike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/mario/trend)
## **Top mario products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Epoch Super Mario Big Adventure Game DX Bowser Castle and 7 Traps 29x27.4x15.8cm**EPOCH**$31.55**3.8★481 rev](https://www.amazon.sg/dp/B072JBXMZQ) [2**Super Mario Money Bank - Officially Licensed Nintendo Money Bank Gift for Mario Bros Fans 18 cm (7)**Paladone**$28.56**4.6★1,563 rev](https://www.amazon.sg/dp/B0855T2BCC) [3**Epoch Games Super Mario Blow Up! Shaky Tower Balancing Game Tabletop Skill and Action Game with Collectible Super Mario Action Figures**EPOCH Games**$27.57**4.5★12,784 rev](https://www.amazon.sg/dp/B08826NL9L) [4**Monopoly Junior Super Mario Edition Board Game Fun Kids Game Ages 5 and Up Explore the Mushroom Kingdom as Mario Peach Yoshi or Luigi**Monopoly**$28.38**4.7★2,516 rev](https://www.amazon.sg/dp/B09D44P9HK) [5**Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up**Hasbro Gaming**$21.42**4.6★3,413 rev](https://www.amazon.sg/dp/B083YKVN9Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zygomatic Dobble Super Mario Family Game Card Game 2-8 Players From 6+ Years 15 Minutes German Multilingual**Zygomatic**$28.70**350 rev1y ago](https://www.amazon.sg/dp/B0D1GNZSHJ) [**LEGO Super Mario: Mario Kart Standard Kart 72032 Car Toy Playset for Kids Nintendo Collectible Racing Adventure Independent Play (174 Pieces)**LEGO**$19.99**8,390 rev1y ago](https://www.amazon.sg/dp/B0DHSHNMTZ) [**LEGO Super Mario: Mario Kart Baby Mario vs. Baby Luigi Toy Playset 72034 2 Collectible Nintendo Figures 2 Buildable Cars (321 Pieces)**LEGO**$29.52**8,390 rev1y ago](https://www.amazon.sg/dp/B0DHSDXPLY) [**LEGO Super Mario Adventures with Interactive LEGO Mario 71439 Vehicle Playset Yoshi Toy (218 Pieces)**LEGO**$52.34**8,390 rev1y ago](https://www.amazon.sg/dp/B0CWH2ZLVL) [**スーパーマリオ Super Mario Foam Soap Dispenser 16.9 fl oz (500 ml) Yellow**スーパーマリオ**$17.46**0 rev3y ago](https://www.amazon.sg/dp/B09P5X623X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Super Mario Money Bank - Officially Licensed Nintendo Money Bank Gift for Mario Bros Fans 18 cm (7)**Paladone**$28.56**4.6★**▲ 53%**](https://www.amazon.sg/dp/B0855T2BCC) [**Epoch Games Super Mario Blow Up! Shaky Tower Balancing Game Tabletop Skill and Action Game with Collectible Super Mario Action Figures**EPOCH Games**$27.57**4.5★**▲ 50%**](https://www.amazon.sg/dp/B08826NL9L) [**Monopoly Junior Super Mario Edition Board Game Fun Kids Game Ages 5 and Up Explore the Mushroom Kingdom as Mario Peach Yoshi or Luigi**Monopoly**$28.38**4.7★**▲ 44%**](https://www.amazon.sg/dp/B09D44P9HK) [**Epoch Games Super Mario Piranha Plant Escape! Tabletop Action Game for Ages 4+ with 2 Collectible Super Mario Action Figures**EPOCH Games**$25.67**4.5★**▲ 17%**](https://www.amazon.sg/dp/B088FWG6NB) [**Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up**Hasbro Gaming**$21.42**4.6★**▲ 15%**](https://www.amazon.sg/dp/B083YKVN9Z)
**~~View all trending →~~**
## **What buyers say about mario**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Material Quality**50%
**Quality-Overall**50%
## **Common questions**
- **Is mario profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 14 tracked products. 90-day search growth is +33.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the mario niche?**
- 10 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 75% of demand.
- **What does it cost to enter the mario niche?**
- Listings span $14.87–$52.34; the average listing price is $27.26 (sweet spot $15–$100). The average incumbent carries 8,672 reviews — the moat a new listing must climb.
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