---
title: "Magic the Gathering — $23K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/magic-the-gathering"
last_updated: "2026-08-08T04:41:17.904Z"
locale: en
meta:
description: "Niche score 39/100 · $23K/yr market · 235K searches/yr · $99.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $23K/yr market · 235K searches/yr · $99.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Magic the Gathering — $23K/yr Amazon SG Niche (2026) - Flapen"
---
# **magic the gathering**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 30Conversion 1Competition 81Returns 99Price range 26Avg price 75Brand share 0Review moat 70Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****$99.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****685.02**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$23.47–$314.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$23K**
$23K/yr · 235K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, magic the gathering is a $23K/yr Amazon Singapore market (235K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magic the gathering market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$124K–$149K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **0%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**1 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 75%
**Open market**
**0%**
- Magic: The Gathering100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — +3.7% search growth over the last 90 days.
8K6KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/magic-the-gathering/trend)
## **Top magic the gathering search terms**
- **magic the gathering**150K/yr-3.4%0.1% conv. - **mtg**56K/yr+20.6%0.1% conv. - **mtg commander**9K/yr+55.5%0.3% conv. - **magic the gathering final fantasy**6K/yr-15.6%0.0% conv. - **mtg final fantasy**9K/yr-31.2%0.0% conv. - **final fantasy mtg**4K/yr-31.8%0.4% conv. [**All search terms **](https://flapen.com/research/sg/toys/magic-the-gathering/search-terms)
## **Top magic the gathering products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6996%$1K9%$2K12%$3K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)**Magic: The Gathering**$170.70**4.4★242 rev](https://www.amazon.sg/dp/B0G87VXM5G) [2**Magic: The Gathering The Lord of The Rings: Tales of Middle-Earth Commander Deck Food and Fellowship + Collector Booster Sample Pack**Magic: The Gathering**$60.00**4.6★835 rev](https://www.amazon.sg/dp/B0BVMV7272) [3**Magic: The Gathering | Marvels Spider-Man - Bundle: Gift Edition**Magic: The Gathering**$106.56**4.3★540 rev](https://www.amazon.sg/dp/B0DV1VCPQF) [4**Magic: The Gathering FINAL FANTASY VI Commander Deck - Revival Trance**Magic: The Gathering**$61.22**4.8★813 rev](https://www.amazon.sg/dp/B0DTN1MH2J) [5**Magic: The Gathering Bloomburrow Commander Deck - Family Matters (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)**Magic: The Gathering**$51.29**4.8★412 rev](https://www.amazon.sg/dp/B0CTKWYQ6K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)**Magic: The Gathering**$170.70**242 rev5mo ago](https://www.amazon.sg/dp/B0G87VXM5G) [**Magic: The Gathering | Marvels Spider-Man - Bundle: Gift Edition**Magic: The Gathering**$106.56**540 rev9mo ago](https://www.amazon.sg/dp/B0DV1VCPQF) [**Magic: The Gathering FINAL Fantasy Chocobo Bundle**Magic: The Gathering**$294.45**404 rev10mo ago](https://www.amazon.sg/dp/B0FP6H8J6Q) [**Magic: The Gathering FINAL FANTASY Bundle: Gift Edition (Deluxe Bundle)**Magic: The Gathering**$124.35**433 rev1y ago](https://www.amazon.sg/dp/B0DTN6KRQQ) [**Magic: The Gathering FINAL FANTASY VI Commander Deck - Revival Trance**Magic: The Gathering**$61.22**813 rev1y ago](https://www.amazon.sg/dp/B0DTN1MH2J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magic: The Gathering Secrets of Strixhaven - Codex Bundle (English Version)**Magic: The Gathering**$170.70**4.4★**▲ 496%**](https://www.amazon.sg/dp/B0G87VXM5G) [**Magic The Gathering The Lord of The Rings: Tales of Middle-Earth Commander Deck The Hosts of Mordor + Collector Booster Sample Pack**Magic: The Gathering**$50.22**4.6★**▲ 410%**](https://www.amazon.sg/dp/B0BVMY79H7) [**Magic: The Gathering Tarkir: Dragonstorm Commander Deck - Mardu Rush Multi-Colour**Magic: The Gathering**$56.65**4.8★**▲ 274%**](https://www.amazon.sg/dp/B0DSQSGZV3) [**Magic: The Gathering Fallout Commander Deck - Science! (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)**Magic: The Gathering**$63.19**4.5★**▲ 204%**](https://www.amazon.sg/dp/B0CKD4ZCT3) [**Magic The Gathering The Lord of The Rings: Tales of Middle-Earth Commander Deck Bundle Includes All 4 Decks**Magic: The Gathering**$208.40**3.5★**▲ 117%**](https://www.amazon.sg/dp/B0BVTJGJF5)
**~~View all trending →~~**
## **What buyers say about magic the gathering**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Shape/Style**50%
*“the cards look”*
**Quality-Overall**25%
*“Condition of the product was great”*
**Suitability Beginner**25%
*“Item met expectation of a precon deck for beginner levels”*
### **What buyers complain about **
**Quality-Overall**100%
*“quality issue”*
### **Top return reasons **
**Drop/Impact Protection**50%
**Product Condition**30%
**Gifting Purpose**10%
**Functionality-Overall**10%
## **Common questions**
- **Is magic the gathering profitable to sell on Amazon Singapore?**
- The niche generates $23K/yr across 43 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the magic the gathering niche?**
- 1 brands and 13 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in magic the gathering?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.1%.
- **What does it cost to enter the magic the gathering niche?**
- Listings span $23.47–$314.61; the average listing price is $99.31 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.
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