---
title: "Jenga — $3K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/jenga"
last_updated: "2026-08-08T06:06:52.761Z"
locale: en
meta:
description: "Niche score 38/100 · $3K/yr market · 3K searches/yr · $21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $3K/yr market · 3K searches/yr · $21.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jenga — $3K/yr Amazon SG Niche (2026) - Flapen"
---
# **jenga**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 63Conversion 50Competition 4Returns 100Price range 95Avg price 91Brand share 0Review moat 15Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$17.43–$25.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.48**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+40.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****22,233.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$3K**
$3K/yr · 3K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, jenga is a $3K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jenga market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **17%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Hasbro Gaming56% - Hasbro30% - KAWADA9% - Coogam5%
## **Demand**
Weekly Amazon search volume, last 46 weeks — +40.5% search growth over the last 90 days.
175125Spike '25Black Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/jenga/trend)
## **Top jenga products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28520%$56930%$85440%$1K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hasbro Gaming - Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App | Wood Block Stacking Tower Party Games | Ages 6+ | Gift for boys & girls**Hasbro Gaming**$17.43**4.8★2,921 rev](https://www.amazon.sg/dp/B0D87PKYYK) [2**Hasbro Gaming Jenga Game Tube Pack Original Hardwood Blocks Stacking Tower Game Fun Family Game Toy for Kids Ages 6+ Birthday gift for boys & girls**Hasbro**$23.72**4.8★23,202 rev](https://www.amazon.sg/dp/B000GBA60W) [3**Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up**Hasbro Gaming**$21.42**4.6★3,413 rev](https://www.amazon.sg/dp/B083YKVN9Z) [4**Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034**KAWADA**$25.64**4.2★250 rev](https://www.amazon.sg/dp/B0C5R53MMW) [5**Hasbro Gaming Classic Jenga; Genuine Hardwood Blocks; Stacking Tower Game for Children Aged 6 and Up 1 or More Players**Hasbro Gaming**$19.32**4.8★101,837 rev](https://www.amazon.sg/dp/B00ABA0ZOA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hasbro Gaming - Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App | Wood Block Stacking Tower Party Games | Ages 6+ | Gift for boys & girls**Hasbro Gaming**$17.43**2,921 rev1y ago](https://www.amazon.sg/dp/B0D87PKYYK) [**Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034**KAWADA**$25.64**250 rev3y ago](https://www.amazon.sg/dp/B0C5R53MMW) [**Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up**Hasbro Gaming**$21.42**3,413 rev5y ago](https://www.amazon.sg/dp/B083YKVN9Z) [**Coogam Wooden Blocks Stacking Game With Storage Bag Colorful Toppling Tower Building Blocks Balancing Puzzles Toys Learning Educational Sorting Family Games Montessori Toys Gifts For Kids Toddlers**Coogam**$21.34**1,777 rev6y ago](https://www.amazon.sg/dp/B085HCJ4R5) [**Hasbro Gaming Classic Jenga; Genuine Hardwood Blocks; Stacking Tower Game for Children Aged 6 and Up 1 or More Players**Hasbro Gaming**$19.32**101,837 rev13y ago](https://www.amazon.sg/dp/B00ABA0ZOA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hasbro Gaming Jenga: Super Mario Edition Game Block Stacking Tower Game for Super Mario Fans Aged 8 and Up**Hasbro Gaming**$21.42**4.6★**▲ 84%**](https://www.amazon.sg/dp/B083YKVN9Z) [**Coogam Wooden Blocks Stacking Game With Storage Bag Colorful Toppling Tower Building Blocks Balancing Puzzles Toys Learning Educational Sorting Family Games Montessori Toys Gifts For Kids Toddlers**Coogam**$21.34**4.4★**▲ 62%**](https://www.amazon.sg/dp/B085HCJ4R5) [**Hasbro Gaming Jenga Game Tube Pack Original Hardwood Blocks Stacking Tower Game Fun Family Game Toy for Kids Ages 6+ Birthday gift for boys & girls**Hasbro**$23.72**4.8★**▲ 30%**](https://www.amazon.sg/dp/B000GBA60W) [**Kawada Balance Tower Sumikko Gurashi (Renewed) KG-034**KAWADA**$25.64**4.2★**▲ 27%**](https://www.amazon.sg/dp/B0C5R53MMW) [**Hasbro Gaming - Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App | Wood Block Stacking Tower Party Games | Ages 6+ | Gift for boys & girls**Hasbro Gaming**$17.43**4.8★**— 7%**](https://www.amazon.sg/dp/B0D87PKYYK)
**~~View all trending →~~**
## **What buyers say about jenga**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitable For Indoor**50%
*“This is for indoors fun”*
**Fun/Entertainment Experience**50%
*“For family fun”*
## **Common questions**
- **Is jenga profitable to sell on Amazon Singapore?**
- The niche generates $3K/yr across 6 tracked products. 90-day search growth is +40.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the jenga niche?**
- 4 brands and 10 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the jenga niche?**
- Listings span $17.43–$25.64; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 22,233 reviews — the moat a new listing must climb.
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