[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-toys-jellycat":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":162,"baselines":198,"demand":202,"seasonality":345,"brandShare":346,"products":352,"feedback":576,"searchTerms":596,"related":626,"lastUpdated":147},"af1ed8ac-5ff1-4f98-a52c-893ae6be371e","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":134,"top5BrandShare":121,"avgRating":135,"avgReviewCount":136,"avgPrice":137,"priceMin":138,"priceMax":139,"productCount":140,"unitsSoldMax":141,"sponsoredPct":142,"returnRate":143,"successfulLaunches360":122,"newProducts360":144,"amazonNicheId":124,"title":145,"slug":145,"href":146,"leafCategoryName":34,"scrapedAt":147,"brandCount":121,"brandCountYearAgo":148,"sellerCount":149,"signals":150,"avgBsr":153,"pageQuality":122,"unitsSoldMin":154,"unitsSoldAvgMin":122,"unitsSoldAvgMax":155,"revenueMin":156,"revenueMax":157,"avgBrandAgeMonths":158,"avgSellerAgeDays":122,"top20ClickShare":159,"top20BrandShare":121,"primePct":160,"oosRate":161},90000,3.3825,-0.3039,0.4067,4.65,881,69.36,34.58,137.9,38,500,0.3158,0.0381,18,"jellycat","\u002Fresearch\u002Fsg\u002Ftoys\u002Fjellycat","2026-07-24T09:57:14.513786+00:00",4,12,[151,152],"high_price","out_of_stock",490,250,100,17340,34680,90,0.7713,0.7105,0.3764,{"score":163,"verdict":164,"components":165},29,"skip",[166,169,172,175,178,180,183,188,191,194],{"key":167,"score":122,"weight":168,"raw":122},"marketSize",0.15,{"key":170,"score":171,"weight":168,"raw":133},"growth",10,{"key":173,"score":122,"weight":174,"raw":122},"conversion",0.1,{"key":176,"score":177,"weight":168,"raw":134},"competition",74,{"key":179,"score":122,"weight":174,"raw":121},"brandShare",{"key":181,"score":182,"weight":174,"raw":135},"qualityGap",22,{"key":184,"score":185,"weight":186,"raw":187},"reviewMoat",65,0.05,880.76,{"key":189,"score":190,"weight":174,"raw":143},"returns",40,{"key":192,"score":193,"weight":186,"raw":137},"avgPrice",86,{"key":195,"score":196,"weight":186,"raw":197},"priceRange",63,0.6331784746418893,{"avgRating":199,"medianPrice":200,"medianReturnRate":122,"nichesTracked":201},4.47,30,1590,{"points":203,"droppedPartialWeek":344},[204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,326,329,332,335,338,341],{"week":205,"volume":206},"2025-08-31",1684,{"week":208,"volume":209},"2025-09-07",3094,{"week":211,"volume":212},"2025-09-14",1936,{"week":214,"volume":215},"2025-09-21",1671,{"week":217,"volume":218},"2025-09-28",1763,{"week":220,"volume":221},"2025-10-05",1911,{"week":223,"volume":224},"2025-10-12",3417,{"week":226,"volume":227},"2025-10-19",1775,{"week":229,"volume":230},"2025-10-26",1724,{"week":232,"volume":233},"2025-11-02",1918,{"week":235,"volume":236},"2025-11-09",2131,{"week":238,"volume":239},"2025-11-16",2388,{"week":241,"volume":242},"2025-11-23",5213,{"week":244,"volume":245},"2025-11-30",4760,{"week":247,"volume":248},"2025-12-07",2898,{"week":250,"volume":251},"2025-12-14",2508,{"week":253,"volume":254},"2025-12-21",2318,{"week":256,"volume":257},"2025-12-28",2113,{"week":259,"volume":260},"2026-01-04",1444,{"week":262,"volume":263},"2026-01-11",1526,{"week":265,"volume":266},"2026-01-18",1704,{"week":268,"volume":269},"2026-01-25",1935,{"week":271,"volume":272},"2026-02-01",1909,{"week":274,"volume":275},"2026-02-08",1373,{"week":277,"volume":278},"2026-02-15",1545,{"week":280,"volume":281},"2026-02-22",1530,{"week":283,"volume":284},"2026-03-01",1504,{"week":286,"volume":287},"2026-03-08",1429,{"week":289,"volume":290},"2026-03-15",1434,{"week":292,"volume":293},"2026-03-22",1345,{"week":295,"volume":296},"2026-03-29",989,{"week":298,"volume":299},"2026-04-05",1199,{"week":301,"volume":302},"2026-04-12",918,{"week":304,"volume":305},"2026-04-19",948,{"week":307,"volume":308},"2026-04-26",927,{"week":310,"volume":311},"2026-05-03",1004,{"week":313,"volume":314},"2026-05-10",910,{"week":316,"volume":317},"2026-05-17",1095,{"week":319,"volume":320},"2026-05-24",905,{"week":322,"volume":323},"2026-05-31",727,{"week":325,"volume":314},"2026-06-07",{"week":327,"volume":328},"2026-06-14",880,{"week":330,"volume":331},"2026-06-21",844,{"week":333,"volume":334},"2026-06-28",2035,{"week":336,"volume":337},"2026-07-05",836,{"week":339,"volume":340},"2026-07-12",842,{"week":342,"volume":343},"2026-07-19",656,false,null,{"top":347,"otherBrandCount":122,"otherClickShare":351},[348],{"brand":349,"clickShare":350},"Jellycat",0.9998000000000002,0.00019999999999975593,[353,363,374,384,395,405,414,422,432,441,451,460,468,477,488,497,507,517,527,536,543,552,558,566],{"asin":354,"title":355,"brand":349,"imageUrl":356,"price":357,"rating":358,"reviews":193,"clickShare90":359,"clickShare360":360,"launchDate":361,"amazonUrl":362},"B0C194JHT4","Jellycat Bashful Pink Bunny Medium - L: 9cm x W: 12cm x H: 31cm","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31m0-hPYL3L.jpg",62.6,4.5,0.1307,0.0786,"2023-09-17","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C194JHT4",{"asin":364,"title":365,"brand":349,"imageUrl":366,"price":367,"rating":368,"reviews":369,"clickShare90":370,"clickShare360":371,"launchDate":372,"amazonUrl":373},"B09DKQ7P1S","Jellycat Otto Sausage Dog (Brown 25 x 15 x 8.9 cm)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yZh0a8fgL.jpg",68.87,4.7,383,0.0664,0.0386,"2025-09-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09DKQ7P1S",{"asin":375,"title":376,"brand":349,"imageUrl":377,"price":378,"rating":107,"reviews":379,"clickShare90":380,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B0GPQQJJ81","Jellycat Blushkin Blossom Luxe Bunny","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sJjfYGKGL.jpg",83.04,6,0.0611,0.0159,"2026-02-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GPQQJJ81",{"asin":385,"title":386,"brand":349,"imageUrl":387,"price":388,"rating":389,"reviews":390,"clickShare90":391,"clickShare360":392,"launchDate":393,"amazonUrl":394},"B00DA36LAW","Jellycat (Medium) - Fuddlewuddle Lion Medium","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ECsfWTjRL.jpg",73.46,4.8,2628,0.0558,0.0468,"2013-06-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00DA36LAW",{"asin":396,"title":397,"brand":349,"imageUrl":398,"price":399,"rating":389,"reviews":400,"clickShare90":401,"clickShare360":402,"launchDate":403,"amazonUrl":404},"B09QSTZN1K","Jellycat Munro Scottie Dog Stuffed Animal","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314Kmlaxc2L.jpg",60.39,199,0.0464,0.0489,"2023-10-09","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09QSTZN1K",{"asin":406,"title":407,"brand":349,"imageUrl":408,"price":409,"rating":368,"reviews":410,"clickShare90":401,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B0FLKFHP22","Jellycat Blossom Beige Bunny Petal Plush","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51teEl6pzyL.jpg",68.85,73,0.0862,"2025-08-14","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FLKFHP22",{"asin":415,"title":416,"brand":349,"imageUrl":417,"price":418,"rating":107,"reviews":148,"clickShare90":419,"clickShare360":420,"launchDate":295,"amazonUrl":421},"B0FNLDZQFZ","Jellycat Dorit Duckling","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mQicAxesL.jpg",61.43,0.0453,0.0091,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FNLDZQFZ",{"asin":423,"title":424,"brand":349,"imageUrl":425,"price":426,"rating":389,"reviews":427,"clickShare90":428,"clickShare360":429,"launchDate":430,"amazonUrl":431},"B00163U4LK","Jellycat Bashful Beige Bunny Stuffed Animal Medium 12 inches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41K7wza9ysL.jpg",85,6668,0.0421,0.036,"2007-08-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00163U4LK",{"asin":433,"title":434,"brand":349,"imageUrl":435,"price":436,"rating":107,"reviews":114,"clickShare90":437,"clickShare360":438,"launchDate":439,"amazonUrl":440},"B0GJSD3918","Jellycat Thistlepop Blossom Bunny Bag Charm - China Exclusive","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iCVbBVTlL.jpg",61.99,0.0337,0.0089,"2026-01-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GJSD3918",{"asin":442,"title":443,"brand":349,"imageUrl":444,"price":445,"rating":389,"reviews":446,"clickShare90":447,"clickShare360":448,"launchDate":449,"amazonUrl":450},"B0BQFMF44S","Jellycat Amuseable Birthday Cake Food Plush","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GxwthxEQL.jpg",73.65,460,0.0316,0.0782,"2022-12-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BQFMF44S",{"asin":452,"title":453,"brand":349,"imageUrl":454,"price":455,"rating":107,"reviews":121,"clickShare90":456,"clickShare360":457,"launchDate":458,"amazonUrl":459},"B0GMWKYHW3","Jellycat Thistlepop Blossom Luxe Bunny","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Nv-5GKuCL.jpg",83.94,0.0295,0.0114,"2026-02-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GMWKYHW3",{"asin":461,"title":462,"brand":349,"imageUrl":463,"price":138,"rating":122,"reviews":122,"clickShare90":464,"clickShare360":465,"launchDate":466,"amazonUrl":467},"B0G83XJJ5D","Jellycat Amuseables Philippe Palmier","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41t7QuEWZmL.jpg",0.0263,0.0059,"2026-03-03","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0G83XJJ5D",{"asin":469,"title":470,"brand":349,"imageUrl":471,"price":472,"rating":368,"reviews":154,"clickShare90":473,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B0D2M11BPD","Jellycat Bartholomew Bear With Bathrobe Stuffed Animal 10 inches Teddy Bear Plush Soft & Huggable Classic Childrens Gift","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ATnzpNshL.jpg",103.94,0.0253,0.0693,"2025-08-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D2M11BPD",{"asin":478,"title":479,"brand":349,"imageUrl":480,"price":481,"rating":482,"reviews":483,"clickShare90":484,"clickShare360":485,"launchDate":486,"amazonUrl":487},"B09SLS4JNX","Jellycat Amuseable Sun Plush 12.2 Inch","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ozdg4NtkL.jpg",83.95,4.9,534,0.02,0.0227,"2022-02-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09SLS4JNX",{"asin":489,"title":490,"brand":349,"imageUrl":491,"price":492,"rating":389,"reviews":427,"clickShare90":493,"clickShare360":494,"launchDate":495,"amazonUrl":496},"B00135C75W","Jellycat Bashful Beige Bunny Small 7 inches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41N2NGv3ThL.jpg",61.01,0.019,0.0299,"2012-08-07","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00135C75W",{"asin":498,"title":499,"brand":349,"imageUrl":500,"price":501,"rating":502,"reviews":503,"clickShare90":493,"clickShare360":504,"launchDate":505,"amazonUrl":506},"B0DB5PYQ9Z","Jellycat Amuseables Pair of Marshmallows Bag Charm 3.5 inches | Food Plush Keychain | Great Gift Idea Pair of Marshmallows Small","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ygniWzV-L.jpg",70.38,4.6,113,0.0328,"2024-07-25","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DB5PYQ9Z",{"asin":508,"title":509,"brand":349,"imageUrl":510,"price":511,"rating":512,"reviews":513,"clickShare90":493,"clickShare360":514,"launchDate":515,"amazonUrl":516},"B00T904QR0","Jellycat Peanut Penguin - Small","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4100JQ+C7nL.jpg",40.25,4.2,25,0.0051,"2015-11-23","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00T904QR0",{"asin":518,"title":519,"brand":349,"imageUrl":520,"price":521,"rating":358,"reviews":522,"clickShare90":523,"clickShare360":524,"launchDate":525,"amazonUrl":526},"B0GGZCH3PC","Jellycat Skipson Lamb - Jellycat Spring Collection 2026 Exclusive","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21xf1hRBHUL.jpg",65.99,17,0.0179,0.0049,"2026-01-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GGZCH3PC",{"asin":528,"title":529,"brand":349,"imageUrl":530,"price":531,"rating":389,"reviews":532,"clickShare90":523,"clickShare360":533,"launchDate":534,"amazonUrl":535},"B00DP5MDRU","Jellycat Bashful Pink Tulip Bunny Stuffed Animal Medium 12 inches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41IwW7UrfTL.jpg",59.93,987,0.0212,"2013-09-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00DP5MDRU",{"asin":537,"title":538,"brand":349,"imageUrl":539,"price":540,"rating":122,"reviews":122,"clickShare90":523,"clickShare360":541,"launchDate":466,"amazonUrl":542},"B0GQLXRBZT","Jellycat Fawn Flufflet Bunny","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F413bFcoVBVL.jpg",51.92,0.0044,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GQLXRBZT",{"asin":544,"title":545,"brand":349,"imageUrl":546,"price":547,"rating":512,"reviews":548,"clickShare90":549,"clickShare360":550,"launchDate":439,"amazonUrl":551},"B0FBZR57MM","Jellycat Blossom Cream Bunny Berry - Small","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+MGP622-L.jpg",51.3,24,0.0158,0.0106,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FBZR57MM",{"asin":553,"title":554,"brand":349,"imageUrl":555,"price":556,"rating":502,"reviews":548,"clickShare90":549,"clickShare360":465,"launchDate":525,"amazonUrl":557},"B0GGZ7ZR5K","Jellycat Smudge Pig - Jellycat Spring Collection 2026 Exclusive","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31uDrbifsML.jpg",71.89,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0GGZ7ZR5K",{"asin":559,"title":560,"brand":349,"imageUrl":561,"price":562,"rating":389,"reviews":390,"clickShare90":549,"clickShare360":563,"launchDate":564,"amazonUrl":565},"B0796MPDLR","Jellycat Fuddlewuddle Elephant Stuffed Animal Medium 9 inches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510qmvyGP0L.jpg",75.06,0.007,"2018-05-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0796MPDLR",{"asin":567,"title":568,"brand":349,"imageUrl":569,"price":570,"rating":358,"reviews":571,"clickShare90":572,"clickShare360":573,"launchDate":574,"amazonUrl":575},"B0BW7FKLMR","Jellycat Amuseable Peanut Monkey Stuffed Food Plush Toy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nAJfBLO3L.jpg",52.03,416,0.0148,0.057,"2023-06-15","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BW7FKLMR",{"love":577,"hate":587,"returnReasons":588},[578,583],{"topic":579,"percentOfMentions":580,"verbatims":581},"Gifting Purpose",0.5,[582],"The birthday girl was overjoyed to receive this gift",{"topic":584,"percentOfMentions":580,"verbatims":585},"Fluffiness",[586],"I quickly brushed it with my dogs comb and the fur became smooth and fluffy again",[],[589,591,594],{"reason":590,"pct":580},"Value For Money",{"reason":592,"pct":593},"Size-Overall",0.25,{"reason":595,"pct":593},"Shape\u002FStyle",[597,601,606,611,616,620,624],{"term":145,"volume":598,"growthQoq":599,"conversionRate":600},62442,-0.1931,0.0025,{"term":602,"volume":603,"growthQoq":604,"conversionRate":605},"jelly cat",6056,-0.2034,0.001,{"term":607,"volume":608,"growthQoq":609,"conversionRate":610},"jellycat singapore",11999,-0.7173,0.0011,{"term":612,"volume":613,"growthQoq":614,"conversionRate":615},"jellycat bunny",5292,-0.3621,0.0031,{"term":617,"volume":618,"growthQoq":619,"conversionRate":122},"jellycats",2937,-0.2239,{"term":621,"volume":622,"growthQoq":623,"conversionRate":122},"jellycat amuseables",1268,-0.3874,{"term":625,"volume":379,"growthQoq":122,"conversionRate":122},"soft toy jellycat",[627,632,638,643,648,653],{"title":628,"href":629,"score":630,"verdict":164,"marketSize":122,"growth90":631},"mario","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmario",42,0.3308,{"title":633,"href":634,"score":635,"verdict":164,"marketSize":636,"growth90":637},"slime","\u002Fresearch\u002Fsg\u002Ftoys\u002Fslime",43,4618.11,0.1629,{"title":639,"href":640,"score":635,"verdict":164,"marketSize":641,"growth90":642},"sanrio","\u002Fresearch\u002Fsg\u002Ftoys\u002Fsanrio",9604.91,-0.0008,{"title":644,"href":645,"score":635,"verdict":164,"marketSize":646,"growth90":647},"bluey","\u002Fresearch\u002Fsg\u002Ftoys\u002Fbluey",6570.12,0.2854,{"title":649,"href":650,"score":635,"verdict":164,"marketSize":651,"growth90":652},"montessori toys","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmontessori-toys",1988.24,0.2084,{"title":654,"href":655,"score":635,"verdict":164,"marketSize":656,"growth90":657},"transformers","\u002Fresearch\u002Fsg\u002Ftoys\u002Ftransformers",24483.38,0.1982]