---
title: "Jellycat — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/jellycat"
last_updated: "2026-08-08T05:23:43.040Z"
locale: en
meta:
description: "Niche score 29/100 · $0/yr market · 90K searches/yr · $69.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $0/yr market · 90K searches/yr · $69.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jellycat — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **jellycat**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 10Conversion 0Competition 74Returns 40Price range 63Avg price 86Brand share 0Review moat 65Quality gap 22
**Avg price**
**Great****$69.36**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****880.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$34.58–$137.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$0**
$0/yr · 90K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, jellycat is a $0/yr Amazon Singapore market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jellycat market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$35K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#490**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **32%**
- **Out of stock**
- **37.6%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 77%
**Open market**
**0%**
- Jellycat100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -30.4% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/jellycat/trend)
## **Top jellycat search terms**
- **jellycat**62K/yr-19.3%0.3% conv. - **jelly cat**6K/yr-20.3%0.1% conv. - **jellycat singapore**12K/yr-71.7%0.1% conv. - **jellycat bunny**5K/yr-36.2%0.3% conv. - **jellycats**3K/yr-22.4%0.0% conv. - **jellycat amuseables**1K/yr-38.7%0.0% conv. - **soft toy jellycat**6/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/sg/toys/jellycat/search-terms)
## **Top jellycat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jellycat Bashful Pink Bunny Medium - L: 9cm x W: 12cm x H: 31cm**Jellycat**$62.60**4.5★86 rev](https://www.amazon.sg/dp/B0C194JHT4) [2**Jellycat Otto Sausage Dog (Brown 25 x 15 x 8.9 cm)**Jellycat**$68.87**4.7★383 rev](https://www.amazon.sg/dp/B09DKQ7P1S) [3**Jellycat Blushkin Blossom Luxe Bunny**Jellycat**$83.04**5.0★6 rev](https://www.amazon.sg/dp/B0GPQQJJ81) [4**Jellycat (Medium) - Fuddlewuddle Lion Medium**Jellycat**$73.46**4.8★2,628 rev](https://www.amazon.sg/dp/B00DA36LAW) [5**Jellycat Munro Scottie Dog Stuffed Animal**Jellycat**$60.39**4.8★199 rev](https://www.amazon.sg/dp/B09QSTZN1K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jellycat Dorit Duckling**Jellycat**$61.43**4 rev3mo ago](https://www.amazon.sg/dp/B0FNLDZQFZ) [**Jellycat Amuseables Philippe Palmier**Jellycat**$34.58**0 rev4mo ago](https://www.amazon.sg/dp/B0G83XJJ5D) [**Jellycat Fawn Flufflet Bunny**Jellycat**$51.92**0 rev4mo ago](https://www.amazon.sg/dp/B0GQLXRBZT) [**Jellycat Blushkin Blossom Luxe Bunny**Jellycat**$83.04**6 rev5mo ago](https://www.amazon.sg/dp/B0GPQQJJ81) [**Jellycat Thistlepop Blossom Luxe Bunny**Jellycat**$83.94**1 rev5mo ago](https://www.amazon.sg/dp/B0GMWKYHW3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jellycat Dorit Duckling**Jellycat**$61.43**5.0★**▲ 398%**](https://www.amazon.sg/dp/B0FNLDZQFZ) [**Jellycat Amuseables Philippe Palmier**Jellycat**$34.58**0.0★**▲ 346%**](https://www.amazon.sg/dp/B0G83XJJ5D) [**Jellycat Fawn Flufflet Bunny**Jellycat**$51.92**0.0★**▲ 307%**](https://www.amazon.sg/dp/B0GQLXRBZT) [**Jellycat Blushkin Blossom Luxe Bunny**Jellycat**$83.04**5.0★**▲ 284%**](https://www.amazon.sg/dp/B0GPQQJJ81) [**Jellycat Thistlepop Blossom Bunny Bag Charm - China Exclusive**Jellycat**$61.99**5.0★**▲ 279%**](https://www.amazon.sg/dp/B0GJSD3918)
**~~View all trending →~~**
## **What buyers say about jellycat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**50%
*“The birthday girl was overjoyed to receive this gift”*
**Fluffiness**50%
*“I quickly brushed it with my dogs comb and the fur became smooth and fluffy again”*
### **Top return reasons **
**Value For Money**50%
**Size-Overall**25%
**Shape/Style**25%
## **Common questions**
- **Is jellycat profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 38 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (29/100).
- **How competitive is the jellycat niche?**
- 1 brands and 12 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the jellycat niche?**
- Listings span $34.58–$137.90; the average listing price is $69.36 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.
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