---
title: "Hammond Collection — $5K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/hammond-collection"
last_updated: "2026-08-08T07:52:41.805Z"
locale: en
meta:
description: "Niche score 28/100 · $5K/yr market · 28K searches/yr · $43.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $5K/yr market · 28K searches/yr · $43.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hammond Collection — $5K/yr Amazon SG Niche (2026) - Flapen"
---
# **hammond collection**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 50Conversion 5Competition 7Returns 37Price range 95Avg price 95Brand share 0Review moat 69Quality gap 18
**Avg price**
**Incredible****$43.20**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.90–$93.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****739.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 28K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, hammond collection is a $5K/yr Amazon Singapore market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hammond collection market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$4K–$11K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#419**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Mattel100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +20.3% search growth over the last 90 days.
800600Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/sg/toys/hammond-collection/trend)
## **Top hammond collection search terms**
- **hammond collection**19K/yr+26.8%0.1% conv. - **jurassic world hammond collection**4K/yr+32.6%0.0% conv. - **hammond**1K/yr-6.9%0.5% conv. - **hammond collection spinosaurus**1K/yr-31.2%0.0% conv. - **spinosaurus hammond collection**600/yr+50.0%0.0% conv. - **hammond collection jurassic**619/yr-89.5%0.0% conv. - **jurassic world hammond collection spinosaurus**223/yr-87.1%0.0% conv. [**All search terms **](https://flapen.com/research/sg/toys/hammond-collection/search-terms)
## **Top hammond collection products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45720%$91330%$1K40%$2K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jurassic World JKG88 Hammond Collection Sinoceratops Action Figure**Mattel**$27.08**4.5★110 rev](https://www.amazon.sg/dp/B0FDH3N4V2) [2**Jurassic World JCH08 Hammond Collection Stegosaurus Play Figure**Mattel**$48.62**4.8★431 rev](https://www.amazon.sg/dp/B0DLD57PP6) [3**Jurassic World Dominion Hammond Collection Giganotosaurus Dinosaur Figure**Mattel**$81.49**4.8★2,290 rev](https://www.amazon.sg/dp/B0CPKWX3TJ) [4**Jurassic World JCH09 Hammond Collection Spinosaurus Play Figure**Mattel**$93.63**4.7★417 rev](https://www.amazon.sg/dp/B0DLDF1YS1) [5**Jurassic World JCG13 Hammond Collection Allosaurus Action Figure**Mattel**$47.32**4.7★1,114 rev](https://www.amazon.sg/dp/B0D7PV223Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jurassic World JKG88 Hammond Collection Sinoceratops Action Figure**Mattel**$27.08**110 rev5mo ago](https://www.amazon.sg/dp/B0FDH3N4V2) [**Mattel Jurassic World Hammond Collection with Human and Dinosaur Action Figure Atrociraptor Tiger Premium Movie Design Glass Eyes & 14 Points of Articulation JDJ11**Mattel**$18.90**366 rev1y ago](https://www.amazon.sg/dp/B0DMWBTZRP) [**Mattel Jurassic World Hammond Collection with Human and Dinosaur Action Figure Atrociraptor Tiger Premium Movie Design Glass Eyes & 13 Points of Articulation JDJ09**Mattel**$20.87**466 rev1y ago](https://www.amazon.sg/dp/B0DMWC8VHL) [**Mattel Jurassic World Hammond Collection with Human and Dinosaur Action Figure Atrociraptor Tiger Premium Movie Design Glass Eyes & 14 Points of Articulation JDJ10**Mattel**$19.43**365 rev1y ago](https://www.amazon.sg/dp/B0DMWJ1SG2) [**Jurassic World JCH08 Hammond Collection Stegosaurus Play Figure**Mattel**$48.62**431 rev1y ago](https://www.amazon.sg/dp/B0DLD57PP6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jurassic World JKG88 Hammond Collection Sinoceratops Action Figure**Mattel**$27.08**4.5★**▲ 180%**](https://www.amazon.sg/dp/B0FDH3N4V2) [**Jurassic World JCH08 Hammond Collection Stegosaurus Play Figure**Mattel**$48.62**4.8★**▲ 173%**](https://www.amazon.sg/dp/B0DLD57PP6) [**Jurassic World Dominion Hammond Collection Giganotosaurus Dinosaur Figure**Mattel**$81.49**4.8★**▲ 35%**](https://www.amazon.sg/dp/B0CPKWX3TJ) [**Jurassic World JCH09 Hammond Collection Spinosaurus Play Figure**Mattel**$93.63**4.7★**▲ 34%**](https://www.amazon.sg/dp/B0DLDF1YS1) [![Mattel Jurassic World Hammond Collection Dinosaur Action Figure Scutosaurus Premium Design with Glass Eyes and 14 Points of Movement JDJ08 [Multicolour]](https://m.media-amazon.com/images/I/41D5fHVmQGL.jpg)**Mattel Jurassic World Hammond Collection Dinosaur Action Figure Scutosaurus Premium Design with Glass Eyes and 14 Points of Movement JDJ08 \[Multicolour\]**Mattel**$21.27**4.7★**— 8%**](https://www.amazon.sg/dp/B0D9R8LDBX)
**~~View all trending →~~**
## **Common questions**
- **Is hammond collection profitable to sell on Amazon Singapore?**
- The niche generates $5K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Skip it (28/100).
- **How competitive is the hammond collection niche?**
- 1 brands and 8 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the hammond collection niche?**
- Listings span $18.90–$93.63; the average listing price is $43.20 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.
## **Related niches in Toys**
- 42 [**mario**](https://flapen.com/research/sg/toys/mario)$0/yr+33.1%**Skip it**- 43 [**slime**](https://flapen.com/research/sg/toys/slime)$5K/yr+16.3%**Skip it**- 43 [**sanrio**](https://flapen.com/research/sg/toys/sanrio)$10K/yr-0.1%**Skip it**- 43 [**bluey**](https://flapen.com/research/sg/toys/bluey)$7K/yr+28.5%**Skip it**- 43 [**montessori toys**](https://flapen.com/research/sg/toys/montessori-toys)$2K/yr+20.8%**Skip it**- 43 [**transformers**](https://flapen.com/research/sg/toys/transformers)$24K/yr+19.8%**Skip it**[**All Toys niches **](https://flapen.com/research/sg/toys)