---
title: "Fidget Toys — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/fidget-toys"
last_updated: "2026-08-08T04:41:17.533Z"
locale: en
meta:
description: "Niche score 48/100 · $6K/yr market · 19K searches/yr · $18.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $6K/yr market · 19K searches/yr · $18.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fidget Toys — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **fidget toys**
**Skip it**
A small market ($6K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 20Conversion 22Competition 62Returns 100Price range 78Avg price 85Brand share 87Review moat 36Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.01–$47.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,942.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$6K**
$6K/yr · 19K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Singapore niche tracking, fidget toys is a $6K/yr Amazon Singapore market (19K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fidget toys market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **33%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **76 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**48%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 100%
**Open market**
**46%**
- JOEYANK10% - ITOKEY10% - Chilvil10% - WTYCD10% - DoDoMagxanadu8% - Appash6%
## **Demand**
Weekly Amazon search volume, last 44 weeks — -9.5% search growth over the last 90 days.
700500Spike '25Holiday '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/toys/fidget-toys/trend)
## **Top fidget toys search terms**
- **fidget toys**7K/yr-5.2%0.6% conv. - **fidget**4K/yr-19.2%0.2% conv. - **fidget toy**3K/yr+6.1%1.0% conv. - **sensory toys**3K/yr+10.4%0.0% conv. - **fidgets**2K/yr-33.3%0.2% conv. [**All search terms **](https://flapen.com/research/sg/toys/fidget-toys/search-terms)
## **Top fidget toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1926%$3859%$57712%$7701101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JOEYANK Fidget Cube New Version Fidget Finger Toys - Metal Infinity Cube Prime for Stress and Anxiety Relief/ADHD Ultra Durable Sensory**JOEYANK**$9.48**4.5★4,087 rev](https://www.amazon.sg/dp/B074J6KPWD) [2**ITOKEY EDC Fidget Toys Metal Fidget Slider Desk Toy for Men Poker Push Card Cool Haptic Coin Office Clicker Anxiety Autism ADHD Gifts for Adults Teens**ITOKEY**$18.79**4.2★683 rev](https://www.amazon.sg/dp/B0BS3K31YF) [3**5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift**Chilvil**$37.41**4.6★598 rev](https://www.amazon.sg/dp/B0FDJ3LF8H) [4**WTYCD The Original Fidget Retro: The Rubberized Classic Controller Game Pad Fidget Focus Toy with 8-Fidget Functions and Lanyard - Perfect for Relieving Stress (Black)**WTYCD**$9.10**4.4★3,051 rev](https://www.amazon.sg/dp/B091JXRHQN) [5**Fidget Dodecagon 12-Side Fidget Cube Relieves Stress and Anxiety Anti Depression Cube for Children and Adults with ADHD ADD OCD Autism (B3 Blue Sky)**DoDoMagxanadu**$12.69**4.4★16,363 rev](https://www.amazon.sg/dp/B06ZYY3Z3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TEAONE Bike Chain Gear Toy 1 PCS Cool Fidget Toy for Anxiety Boredom Stress Relieve (Black)**TEAONE**$11.38**1 rev1y ago](https://www.amazon.sg/dp/B0FGJJX79K) [**5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift**Chilvil**$37.41**598 rev1y ago](https://www.amazon.sg/dp/B0FDJ3LF8H) [**Keyboard Fidget Toys Mabor Fidget Keyboard Key Fob Decompression Keyboard Fidget Clicker Colourful Keyboard Fidget Keycap Toy for Decompression Consumption Time**Mabor**$14.49**147 rev1y ago](https://www.amazon.sg/dp/B0DLKZXHDR) [**Fidget Sensory Toys for Kids: 26 Pack Textured Soft Worry Stone Sensory Rings Stretchy Strings for Autism Kids Calming Down Tools - Quiet Fidget Toys Student Classroom - Christmas Stocking Stuffers**LESONG**$27.60**186 rev1y ago](https://www.amazon.sg/dp/B0DHFNGQ4B) [**3-in-1 Fidget Toys Adults: Spinner Slider & Clicker Magnetic Stainless Steel Bearings for Super-Stable Rotation Ultimate Stress Relief Enhanced Focus and Habit Breaking Companion(Black)**D.G.PLAYER**$21.86**926 rev2y ago](https://www.amazon.sg/dp/B0D5CC1QHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5 Pcs Fidget Toys Adults & Teen Metal Fidgets Spinner Magnetic Slider Cool Gadgets Office Desk Toy Stress Relief Sensory Items for Autism ADHD Anxiety Stocking Stuffers for Adult Men Teen Gift**Chilvil**$37.41**4.6★**▲ 219%**](https://www.amazon.sg/dp/B0FDJ3LF8H) [**Buluwans Fidget Toy Transformable Fingertip Gyro for Kid Adult Teen (4 Pack transformable Finger Spinners)**BULUWANS**$12.24**4.6★**▲ 140%**](https://www.amazon.sg/dp/B0BZL2997D) [**Pushpeel Sensory Activity Board: Silicone Fidget Toy for Calming Stress Anxiety ADHD & Autism | Silent No Mess | Kids 3+ & Adults | Includes Portable Travel Bag & 11 Strings - Easter Gift (Spruce)**Pushpeel**$47.11**4.7★**▲ 135%**](https://www.amazon.sg/dp/B0CRXCSLTX) [**Keyboard Fidget Toys Mabor Fidget Keyboard Key Fob Decompression Keyboard Fidget Clicker Colourful Keyboard Fidget Keycap Toy for Decompression Consumption Time**Mabor**$14.49**4.4★**▲ 75%**](https://www.amazon.sg/dp/B0DLKZXHDR) [**BunMo Sensory Toys - Calming Textured Silly Stretchy Strings and Sensory Toys for Autistic Children. Stress Toys for Adults and Kids. Ideal Autistic Toys - 6 Pack**BUNMO**$24.17**4.6★**▲ 69%**](https://www.amazon.sg/dp/B08HGZSXCG)
**~~View all trending →~~**
## **What buyers say about fidget toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“high-quality good”*
## **Common questions**
- **Is fidget toys profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 18 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the fidget toys niche?**
- 18 brands and 32 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 48% of demand.
- **What does it cost to enter the fidget toys niche?**
- Listings span $6.01–$47.11; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 2,942 reviews — the moat a new listing must climb.
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