---
title: "Dungeons and Dragons — $6K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/dungeons-and-dragons"
last_updated: "2026-08-08T04:44:03.850Z"
locale: en
meta:
description: "Niche score 35/100 · $6K/yr market · 11K searches/yr · $51.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $6K/yr market · 11K searches/yr · $51.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dungeons and Dragons — $6K/yr Amazon SG Niche (2026) - Flapen"
---
# **dungeons and dragons**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 45Conversion 14Competition 15Returns 100Price range 95Avg price 92Brand share 0Review moat 55Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$26.71–$87.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$51.96**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,317**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+15.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 11K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=sg&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Singapore niche tracking, dungeons and dragons is a $6K/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dungeons and dragons market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$5K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **13%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Dungeons & Dragons83% - Wildspire10% - Hasbro Gaming7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/sg/toys/dungeons-and-dragons/trend)
## **Top dungeons and dragons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$31710%$63515%$95220%$1K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dungeons & Dragons Officially Licensed Set 1 - Basic Rules Mens T-Shirt (Dark Grey) Medium**Dungeons & Dragons**$35.19**0.0★0 rev](https://www.amazon.sg/dp/B0FM8G2TKY) [2**Dungeons & Dragons Heroes of The Borderlands Starter Set: 7 cm x 29.2 cm x 22.4 cm**Dungeons & Dragons**$69.72**4.7★893 rev](https://www.amazon.sg/dp/B0FDJFR245) [3**Dungeons & Dragons Stranger Things: Welcome to The Hellfire Club Adventure Game | 3-5 Players | Ages 12+**Dungeons & Dragons**$87.90**4.8★992 rev](https://www.amazon.sg/dp/B0FFKL233T) [4**Classic Encounters - Essential Set - 65 Iconic DND Miniatures Bulk Monsters 28mm Unpainted Tabletop RPG DND Minis Figures Dungeons & Dragons D&D Miniatures Fantasy D&D Figures Assembled Unprimed**Wildspire**$66.66**4.8★231 rev](https://www.amazon.sg/dp/B0DPC2RZQF) [5**Wizards Of The Coast Dragons of Stormwreck Isle Starter Set Game**Dungeons & Dragons**$26.71**4.7★2,447 rev](https://www.amazon.sg/dp/B09V84WNPK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dungeons & Dragons Heroes of The Borderlands Starter Set: 7 cm x 29.2 cm x 22.4 cm**Dungeons & Dragons**$69.72**893 rev9mo ago](https://www.amazon.sg/dp/B0FDJFR245) [**Dungeons & Dragons Officially Licensed Set 1 - Basic Rules Mens T-Shirt (Dark Grey) Medium**Dungeons & Dragons**$35.19**0 rev11mo ago](https://www.amazon.sg/dp/B0FM8G2TKY) [**Dungeons & Dragons Stranger Things: Welcome to The Hellfire Club Adventure Game | 3-5 Players | Ages 12+**Dungeons & Dragons**$87.90**992 rev1y ago](https://www.amazon.sg/dp/B0FFKL233T) [**Classic Encounters - Essential Set - 65 Iconic DND Miniatures Bulk Monsters 28mm Unpainted Tabletop RPG DND Minis Figures Dungeons & Dragons D&D Miniatures Fantasy D&D Figures Assembled Unprimed**Wildspire**$66.66**231 rev1y ago](https://www.amazon.sg/dp/B0DPC2RZQF) [**Dungeons & Dragons Rpg: Dungeon Masters Screen (2024)**Dungeons & Dragons**$29.16**543 rev2y ago](https://www.amazon.sg/dp/0786969814)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dungeons & Dragons Officially Licensed Set 1 - Basic Rules Mens T-Shirt (Dark Grey) Medium**Dungeons & Dragons**$35.19**0.0★**▲ 301%**](https://www.amazon.sg/dp/B0FM8G2TKY) [**Wizards Of The Coast Dragons of Stormwreck Isle Starter Set Game**Dungeons & Dragons**$26.71**4.7★**▲ 23%**](https://www.amazon.sg/dp/B09V84WNPK) [**Classic Encounters - Essential Set - 65 Iconic DND Miniatures Bulk Monsters 28mm Unpainted Tabletop RPG DND Minis Figures Dungeons & Dragons D&D Miniatures Fantasy D&D Figures Assembled Unprimed**Wildspire**$66.66**4.8★**▲ 21%**](https://www.amazon.sg/dp/B0DPC2RZQF) [**Hasbro Dungeons & Dragons Adventure Begins Cooperative Fantasy Board Game Fast Entry to The World of D&D Family Game for 2-4 Players 10 and Up**Hasbro Gaming**$45.77**4.6★**▲ 10%**](https://www.amazon.sg/dp/B083YL5VCY) [**Dungeons & Dragons Rpg: Dungeon Masters Screen (2024)**Dungeons & Dragons**$29.16**4.7★**▼ 18%**](https://www.amazon.sg/dp/0786969814)
**~~View all trending →~~**
## **What buyers say about dungeons and dragons**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is dungeons and dragons profitable to sell on Amazon Singapore?**
- The niche generates $6K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the dungeons and dragons niche?**
- 3 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **When does demand for dungeons and dragons peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the dungeons and dragons niche?**
- Listings span $26.71–$87.90; the average listing price is $51.96 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.
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