[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-toys-craft":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":157,"baselines":193,"demand":197,"seasonality":494,"brandShare":507,"products":528,"feedback":634,"searchTerms":645,"related":685,"lastUpdated":146},"23ca2c6b139fb6ff9654c1b197a4db3a","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":134,"top5BrandShare":135,"avgRating":136,"avgReviewCount":137,"avgPrice":138,"priceMin":139,"priceMax":140,"productCount":86,"unitsSoldMax":141,"sponsoredPct":142,"returnRate":143,"successfulLaunches360":122,"newProducts360":121,"amazonNicheId":124,"title":144,"slug":144,"href":145,"leafCategoryName":34,"scrapedAt":146,"brandCount":147,"brandCountYearAgo":148,"sellerCount":149,"signals":150,"avgBsr":86,"pageQuality":122,"unitsSoldMin":151,"unitsSoldAvgMin":122,"unitsSoldAvgMax":151,"revenueMin":152,"revenueMax":153,"avgBrandAgeMonths":154,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":155,"oosRate":156},10676,1.866,0.3576,0.6321,0.829,4.64,4084,27.4,12.85,47.58,250,0.3636,0.0019,"craft","\u002Fresearch\u002Fsg\u002Ftoys\u002Fcraft","2026-07-24T09:57:14.513786+00:00",9,14,13,[],100,2740,6850,63,0.9091,0.1406,{"score":158,"verdict":159,"components":160},41,"skip",[161,164,167,170,173,176,179,183,186,189],{"key":162,"score":122,"weight":163,"raw":122},"marketSize",0.15,{"key":165,"score":166,"weight":163,"raw":133},"growth",60,{"key":168,"score":122,"weight":169,"raw":122},"conversion",0.1,{"key":171,"score":172,"weight":163,"raw":134},"competition",36,{"key":174,"score":175,"weight":169,"raw":135},"brandShare",37,{"key":177,"score":178,"weight":169,"raw":136},"qualityGap",23,{"key":180,"score":181,"weight":182,"raw":137},"reviewMoat",25,0.05,{"key":184,"score":185,"weight":169,"raw":143},"returns",99,{"key":187,"score":188,"weight":182,"raw":138},"avgPrice",95,{"key":190,"score":191,"weight":182,"raw":192},"priceRange",90,0.9380938669737979,{"avgRating":194,"medianPrice":195,"medianReturnRate":122,"nichesTracked":196},4.47,30,1590,{"points":198,"droppedPartialWeek":493},[199,202,205,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,269,272,275,278,281,283,286,289,292,295,298,301,304,306,309,312,315,318,321,324,327,329,332,335,338,341,344,347,349,352,355,358,361,364,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,416,418,421,424,426,429,431,433,436,439,442,445,448,450,453,455,457,460,463,466,468,471,474,477,479,482,485,488,491],{"week":200,"volume":201},"2024-07-28",416,{"week":203,"volume":204},"2024-08-04",206,{"week":206,"volume":9},"2024-08-11",{"week":208,"volume":209},"2024-08-18",199,{"week":211,"volume":212},"2024-08-25",275,{"week":214,"volume":215},"2024-09-01",298,{"week":217,"volume":218},"2024-09-08",279,{"week":220,"volume":221},"2024-09-15",430,{"week":223,"volume":224},"2024-09-22",252,{"week":226,"volume":227},"2024-09-29",326,{"week":229,"volume":230},"2024-10-06",431,{"week":232,"volume":233},"2024-10-13",1130,{"week":235,"volume":236},"2024-10-20",371,{"week":238,"volume":239},"2024-10-27",283,{"week":241,"volume":242},"2024-11-03",364,{"week":244,"volume":245},"2024-11-10",330,{"week":247,"volume":248},"2024-11-17",385,{"week":250,"volume":251},"2024-11-24",1265,{"week":253,"volume":254},"2024-12-01",1347,{"week":256,"volume":257},"2024-12-08",1072,{"week":259,"volume":260},"2024-12-15",679,{"week":262,"volume":263},"2024-12-22",590,{"week":265,"volume":266},"2024-12-29",358,{"week":268,"volume":204},"2025-01-05",{"week":270,"volume":271},"2025-01-12",373,{"week":273,"volume":274},"2025-01-19",236,{"week":276,"volume":277},"2025-01-26",220,{"week":279,"volume":280},"2025-02-02",218,{"week":282,"volume":218},"2025-02-09",{"week":284,"volume":285},"2025-02-16",351,{"week":287,"volume":288},"2025-02-23",297,{"week":290,"volume":291},"2025-03-02",159,{"week":293,"volume":294},"2025-03-09",246,{"week":296,"volume":297},"2025-03-16",285,{"week":299,"volume":300},"2025-03-23",300,{"week":302,"volume":303},"2025-03-30",230,{"week":305,"volume":191},"2025-04-06",{"week":307,"volume":308},"2025-04-13",136,{"week":310,"volume":311},"2025-04-20",166,{"week":313,"volume":314},"2025-04-27",173,{"week":316,"volume":317},"2025-05-04",147,{"week":319,"volume":320},"2025-05-11",152,{"week":322,"volume":323},"2025-05-18",128,{"week":325,"volume":326},"2025-05-25",189,{"week":328,"volume":191},"2025-06-01",{"week":330,"volume":331},"2025-06-08",278,{"week":333,"volume":334},"2025-06-15",265,{"week":336,"volume":337},"2025-06-22",168,{"week":339,"volume":340},"2025-06-29",134,{"week":342,"volume":343},"2025-07-06",196,{"week":345,"volume":346},"2025-07-13",800,{"week":348,"volume":297},"2025-07-20",{"week":350,"volume":351},"2025-07-27",247,{"week":353,"volume":354},"2025-08-03",163,{"week":356,"volume":357},"2025-08-10",176,{"week":359,"volume":360},"2025-08-17",143,{"week":362,"volume":363},"2025-08-24",209,{"week":365,"volume":314},"2025-08-31",{"week":367,"volume":368},"2025-09-07",226,{"week":370,"volume":371},"2025-09-14",193,{"week":373,"volume":374},"2025-09-21",140,{"week":376,"volume":377},"2025-09-28",197,{"week":379,"volume":380},"2025-10-05",145,{"week":382,"volume":383},"2025-10-12",418,{"week":385,"volume":386},"2025-10-19",167,{"week":388,"volume":389},"2025-10-26",126,{"week":391,"volume":392},"2025-11-02",277,{"week":394,"volume":395},"2025-11-09",202,{"week":397,"volume":398},"2025-11-16",290,{"week":400,"volume":401},"2025-11-23",520,{"week":403,"volume":404},"2025-11-30",734,{"week":406,"volume":407},"2025-12-07",446,{"week":409,"volume":410},"2025-12-14",450,{"week":412,"volume":413},"2025-12-21",354,{"week":415,"volume":343},"2025-12-28",{"week":417,"volume":72},"2026-01-04",{"week":419,"volume":420},"2026-01-11",169,{"week":422,"volume":423},"2026-01-18",146,{"week":425,"volume":314},"2026-01-25",{"week":427,"volume":428},"2026-02-01",133,{"week":430,"volume":314},"2026-02-08",{"week":432,"volume":188},"2026-02-15",{"week":434,"volume":435},"2026-02-22",175,{"week":437,"volume":438},"2026-03-01",122,{"week":440,"volume":441},"2026-03-08",156,{"week":443,"volume":444},"2026-03-15",89,{"week":446,"volume":447},"2026-03-22",132,{"week":449,"volume":308},"2026-03-29",{"week":451,"volume":452},"2026-04-05",183,{"week":454,"volume":188},"2026-04-12",{"week":456,"volume":438},"2026-04-19",{"week":458,"volume":459},"2026-04-26",129,{"week":461,"volume":462},"2026-05-03",115,{"week":464,"volume":465},"2026-05-10",131,{"week":467,"volume":447},"2026-05-17",{"week":469,"volume":470},"2026-05-24",114,{"week":472,"volume":473},"2026-05-31",174,{"week":475,"volume":476},"2026-06-07",141,{"week":478,"volume":459},"2026-06-14",{"week":480,"volume":481},"2026-06-21",190,{"week":483,"volume":484},"2026-06-28",557,{"week":486,"volume":487},"2026-07-05",227,{"week":489,"volume":490},"2026-07-12",224,{"week":492,"volume":291},"2026-07-19",false,[495,496,497,498,499,500,501,502,503,504,505,506],0.7036070975048907,0.7678553042523252,0.6621134639805059,0.48810790403953735,0.5084333398161177,0.7741512319197049,1.1395133335621375,0.7261633737935348,0.92842624688731,1.370182242509524,1.731925425099053,2.1780935275117925,{"top":508,"otherBrandCount":526,"otherClickShare":527},[509,512,515,518,521,524],{"brand":510,"clickShare":511},"Blue Marble",0.2124,{"brand":513,"clickShare":514},"Skillmatics",0.19690000000000002,{"brand":516,"clickShare":517},"Creativity for Kids",0.1399,{"brand":519,"clickShare":520},"JUPITEARTH",0.114,{"brand":522,"clickShare":523},"BEARUN",0.0829,{"brand":525,"clickShare":523},"MADE BY ME!",3,0.17100000000000004,[529,538,548,556,566,575,585,596,606,617,627],{"asin":530,"title":531,"brand":510,"imageUrl":532,"price":140,"rating":533,"reviews":534,"clickShare90":511,"clickShare360":535,"launchDate":536,"amazonUrl":537},"B0BSKSXJN9","NATIONAL GEOGRAPHIC Mega Arts and Crafts Kit for Kids Mosaic Kit Marbling Paint Kit & Air Dry Clay Pottery Kit Art Projects for Kids Ages 8-12 Crafts for Girls and Boys (Amazon Exclusive)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61Is+apeYkL.jpg",4.7,1246,0.1947,"2023-02-10","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BSKSXJN9",{"asin":539,"title":540,"brand":516,"imageUrl":541,"price":542,"rating":543,"reviews":544,"clickShare90":517,"clickShare360":545,"launchDate":546,"amazonUrl":547},"B083Z3JMGP","Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51nwgMt3tnL.jpg",17.37,4.6,10411,0.1086,"2020-01-16","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB083Z3JMGP",{"asin":549,"title":550,"brand":519,"imageUrl":551,"price":139,"rating":552,"reviews":291,"clickShare90":520,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B0DFM5SBNK","52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51JUd3XEFAL.jpg",4.3,0.0384,"2024-08-29","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DFM5SBNK",{"asin":557,"title":558,"brand":522,"imageUrl":559,"price":560,"rating":561,"reviews":562,"clickShare90":523,"clickShare360":563,"launchDate":564,"amazonUrl":565},"B0C7RGZXMY","DIY Journal Kit for Girls Scrapbook & Diary Supplies Set Birthday Gifts for Teen Girls Craft Sets - Unleash Creativity Journaling Art Crafts Kit - Ideal Gifts for 8 9 10 11 12 13 14 Year Old Girl","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61LlXf3oSrL.jpg",33.18,4.8,336,0.0848,"2023-06-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0C7RGZXMY",{"asin":567,"title":568,"brand":525,"imageUrl":569,"price":570,"rating":533,"reviews":571,"clickShare90":523,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B00HUBBDIK","MADE BY ME! Create Your Own Window Art by Horizon Group Usa Paint Your Own Suncatchers Includes 12 Suncatchers & More Assorted Colors","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F618bFV42iOL.jpg",20.83,27455,0.0702,"2014-01-24","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB00HUBBDIK",{"asin":576,"title":577,"brand":513,"imageUrl":578,"price":579,"rating":533,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B0CMH53VBX","Skillmatics Storybook Art Kit - Create Adventure Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Gifts for Kids Ages 5 6 7 8 9 10","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51aU5fOKFtL.jpg",33.54,2008,0.0777,0.0649,"2023-11-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CMH53VBX",{"asin":586,"title":587,"brand":588,"imageUrl":589,"price":590,"rating":543,"reviews":591,"clickShare90":592,"clickShare360":593,"launchDate":594,"amazonUrl":595},"B07F38Q55Q","Petit Collage DIY Arts and Crafts Kit Stationery Design Craft Kit for Kids Includes 12 Animal Notecards 1 Blank Journal 2 Sticker Sheets 4 Colored Double-Sided Pencils & Instructions","Petit Collage","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51j9mgV+mOL.jpg",23.08,307,0.0674,0.1338,"2024-01-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07F38Q55Q",{"asin":597,"title":598,"brand":513,"imageUrl":599,"price":600,"rating":601,"reviews":602,"clickShare90":592,"clickShare360":603,"launchDate":604,"amazonUrl":605},"B0D3F9J33P","Skillmatics Poke-in Art - Magical Princesses Mess-Free Fun for Kids DIY Wood Craft Kits Creative Activity Gifts for Girls & Boys Ages 4 5 6 7 8 9","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zc10plSAL.jpg",24.45,4.4,329,0.1139,"2024-09-06","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0D3F9J33P",{"asin":607,"title":608,"brand":609,"imageUrl":610,"price":611,"rating":561,"reviews":612,"clickShare90":613,"clickShare360":614,"launchDate":615,"amazonUrl":616},"B0DSJX8N63","Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit","Horizon Group USA","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51f1s-IIfoL.jpg",22.83,465,0.0518,0.0397,"2025-01-08","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DSJX8N63",{"asin":618,"title":619,"brand":620,"imageUrl":621,"price":622,"rating":533,"reviews":623,"clickShare90":613,"clickShare360":624,"launchDate":625,"amazonUrl":626},"B0FM4LLX9D","Educational Insights 3D Sticker Maker Kit - Craft Kit for Kids Mess Free Activity Make Your Own Sticker Machine DIY Puffy Stickers for Kids Creative Gifts for Boys & Girls Ages 5+","Educational Insights","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51-qiHQk-ML.jpg",28.51,200,0.0543,"2025-08-12","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0FM4LLX9D",{"asin":628,"title":629,"brand":513,"imageUrl":630,"price":631,"rating":533,"reviews":580,"clickShare90":613,"clickShare360":632,"launchDate":583,"amazonUrl":633},"B0CMH9HN74","Skillmatics Storybook Art Kit - Create Fairytale Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Gifts for Kids Ages 5 6 7 8 9 10","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51a-mAU5PKL.jpg",37.22,0.0967,"https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CMH9HN74",{"love":635,"hate":636,"returnReasons":637},[],[],[638,641,643],{"reason":639,"pct":640},"Functionality-Overall",0.3333,{"reason":642,"pct":640},"Size-Overall",{"reason":644,"pct":640},"Locking Mechanism",[646,649,654,659,664,669,674,678,681],{"term":144,"volume":647,"growthQoq":648,"conversionRate":122},2963,0.742,{"term":650,"volume":651,"growthQoq":652,"conversionRate":653},"craft kit",1791,0.1378,0.0103,{"term":655,"volume":656,"growthQoq":657,"conversionRate":658},"art and craft",1135,1.2876,0.0057,{"term":660,"volume":661,"growthQoq":662,"conversionRate":663},"arts and crafts girls 8-12",1020,0.6931,0.0117,{"term":665,"volume":666,"growthQoq":667,"conversionRate":668},"kids craft",1449,0.2318,0.0035,{"term":670,"volume":671,"growthQoq":672,"conversionRate":673},"art kit",1239,0.3916,0.0101,{"term":675,"volume":676,"growthQoq":677,"conversionRate":122},"art and craft kits for kids 9-12",561,-0.5286,{"term":679,"volume":209,"growthQoq":680,"conversionRate":122},"art and craft kits for kids 4-6",-0.1852,{"term":682,"volume":683,"growthQoq":684,"conversionRate":122},"craft kids",319,-0.6667,[686,691,697,702,707,712],{"title":687,"href":688,"score":689,"verdict":159,"marketSize":122,"growth90":690},"mario","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmario",42,0.3308,{"title":692,"href":693,"score":694,"verdict":159,"marketSize":695,"growth90":696},"slime","\u002Fresearch\u002Fsg\u002Ftoys\u002Fslime",43,4618.11,0.1629,{"title":698,"href":699,"score":694,"verdict":159,"marketSize":700,"growth90":701},"transformers","\u002Fresearch\u002Fsg\u002Ftoys\u002Ftransformers",24483.38,0.1982,{"title":703,"href":704,"score":694,"verdict":159,"marketSize":705,"growth90":706},"bluey","\u002Fresearch\u002Fsg\u002Ftoys\u002Fbluey",6570.12,0.2854,{"title":708,"href":709,"score":694,"verdict":159,"marketSize":710,"growth90":711},"montessori toys","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmontessori-toys",1988.24,0.2084,{"title":713,"href":714,"score":694,"verdict":159,"marketSize":715,"growth90":716},"sanrio","\u002Fresearch\u002Fsg\u002Ftoys\u002Fsanrio",9604.91,-0.0008]