---
title: "Craft — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/craft"
last_updated: "2026-08-08T05:23:20.755Z"
locale: en
meta:
description: "Niche score 41/100 · $0/yr market · 11K searches/yr · $27.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $0/yr market · 11K searches/yr · $27.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Craft — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **craft**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 60Conversion 0Competition 36Returns 99Price range 90Avg price 95Brand share 37Review moat 25Quality gap 23
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.85–$47.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,084**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$0**
$0/yr · 11K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Singapore niche tracking, craft is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$3K–$7K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **36%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**17%**
- Blue Marble21% - Skillmatics20% - Creativity for Kids14% - JUPITEARTH11% - BEARUN8% - MADE BY ME!8% - Open — no brand owns it (3 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.8% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/sg/toys/craft/trend)
## **Top craft search terms**
- **craft**3K/yr+74.2%0.0% conv. - **craft kit**2K/yr+13.8%1.0% conv. - **art and craft**1K/yr+128.8%0.6% conv. - **arts and crafts girls 8-12**1K/yr+69.3%1.2% conv. - **kids craft**1K/yr+23.2%0.4% conv. - **art kit**1K/yr+39.2%1.0% conv. - **art and craft kits for kids 9-12**561/yr-52.9%0.0% conv. - **art and craft kits for kids 4-6**199/yr-18.5%0.0% conv. - **craft kids**319/yr-66.7%0.0% conv. [**All search terms **](https://flapen.com/research/sg/toys/craft/search-terms)
## **Top craft products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NATIONAL GEOGRAPHIC Mega Arts and Crafts Kit for Kids Mosaic Kit Marbling Paint Kit & Air Dry Clay Pottery Kit Art Projects for Kids Ages 8-12 Crafts for Girls and Boys (Amazon Exclusive)**Blue Marble**$47.58**4.7★1,246 rev](https://www.amazon.sg/dp/B0BSKSXJN9) [2**Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+**Creativity for Kids**$17.37**4.6★10,411 rev](https://www.amazon.sg/dp/B083Z3JMGP) [3**52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts**JUPITEARTH**$12.85**4.3★159 rev](https://www.amazon.sg/dp/B0DFM5SBNK) [4**DIY Journal Kit for Girls Scrapbook & Diary Supplies Set Birthday Gifts for Teen Girls Craft Sets - Unleash Creativity Journaling Art Crafts Kit - Ideal Gifts for 8 9 10 11 12 13 14 Year Old Girl**BEARUN**$33.18**4.8★336 rev](https://www.amazon.sg/dp/B0C7RGZXMY) [5**MADE BY ME! Create Your Own Window Art by Horizon Group Usa Paint Your Own Suncatchers Includes 12 Suncatchers & More Assorted Colors**MADE BY ME!**$20.83**4.7★27,455 rev](https://www.amazon.sg/dp/B00HUBBDIK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Educational Insights 3D Sticker Maker Kit - Craft Kit for Kids Mess Free Activity Make Your Own Sticker Machine DIY Puffy Stickers for Kids Creative Gifts for Boys & Girls Ages 5+**Educational Insights**$28.51**200 rev11mo ago](https://www.amazon.sg/dp/B0FM4LLX9D) [**Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit**Horizon Group USA**$22.83**465 rev1y ago](https://www.amazon.sg/dp/B0DSJX8N63) [**Skillmatics Poke-in Art - Magical Princesses Mess-Free Fun for Kids DIY Wood Craft Kits Creative Activity Gifts for Girls & Boys Ages 4 5 6 7 8 9**Skillmatics**$24.45**329 rev1y ago](https://www.amazon.sg/dp/B0D3F9J33P) [**52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts**JUPITEARTH**$12.85**159 rev1y ago](https://www.amazon.sg/dp/B0DFM5SBNK) [**Petit Collage DIY Arts and Crafts Kit Stationery Design Craft Kit for Kids Includes 12 Animal Notecards 1 Blank Journal 2 Sticker Sheets 4 Colored Double-Sided Pencils & Instructions**Petit Collage**$23.08**307 rev2y ago](https://www.amazon.sg/dp/B07F38Q55Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**52Pcs Water Marbling Paint Kit Arts and Crafts for Girls & Boys Art Supplies for Kids Ages 3-5 4-8 8-12 Marbling Paint for DIY Crafts Christmas and Birthday Gifts**JUPITEARTH**$12.85**4.3★**▲ 197%**](https://www.amazon.sg/dp/B0DFM5SBNK) [**Original Squishmallows Bracelet Design Set Cute Bracelet Making Kit Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit**Horizon Group USA**$22.83**4.8★**▲ 30%**](https://www.amazon.sg/dp/B0DSJX8N63) [**Creativity for Kids Mini Garden: Mermaid Terrarium - Mermaid Gifts for Girls and Boys Arts and Crafts for Kids 6+**Creativity for Kids**$17.37**4.6★**▲ 29%**](https://www.amazon.sg/dp/B083Z3JMGP) [**Skillmatics Storybook Art Kit - Create Adventure Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Gifts for Kids Ages 5 6 7 8 9 10**Skillmatics**$33.54**4.7★**▲ 20%**](https://www.amazon.sg/dp/B0CMH53VBX) [**MADE BY ME! Create Your Own Window Art by Horizon Group Usa Paint Your Own Suncatchers Includes 12 Suncatchers & More Assorted Colors**MADE BY ME!**$20.83**4.7★**▲ 18%**](https://www.amazon.sg/dp/B00HUBBDIK)
**~~View all trending →~~**
## **What buyers say about craft**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Functionality-Overall**33%
**Size-Overall**33%
**Locking Mechanism**33%
## **Common questions**
- **Is craft profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the craft niche?**
- 9 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 83% of demand.
- **When does demand for craft peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the craft niche?**
- Listings span $12.85–$47.58; the average listing price is $27.40 (sweet spot $15–$100). The average incumbent carries 4,084 reviews — the moat a new listing must climb.
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