---
title: "Clay — $0/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/clay"
last_updated: "2026-08-08T05:23:14.880Z"
locale: en
meta:
description: "Niche score 28/100 · $0/yr market · 4K searches/yr · $16.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $0/yr market · 4K searches/yr · $16.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clay — $0/yr Amazon SG Niche (2026) - Flapen"
---
# **clay**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 53Conversion 0Competition 0Returns 100Price range 46Avg price 79Brand share 0Review moat 20Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.54**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+25.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.37–$23.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,829.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 4K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, clay is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 28/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clay market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$4K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Crayola35% - DAS33% - OJYUDD18% - iFergoo14%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.1% search growth over the last 90 days.
175125Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/sg/toys/clay/trend)
## **Top clay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)**DAS**$19.22**4.7★44,868 rev](https://www.amazon.sg/dp/B001GAP4YA) [2![Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg)**Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms \[Amazon Exclusive\]**Crayola**$21.03**4.6★19,324 rev](https://www.amazon.sg/dp/B089T7PX27) [3**OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)**OJYUDD**$14.20**4.5★1,927 rev](https://www.amazon.sg/dp/B07C5L7Z7Z) [4**36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids**iFergoo**$23.89**4.6★1,935 rev](https://www.amazon.sg/dp/B07Q9PXSYL) [5**Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack**Crayola**$4.37**4.5★1,094 rev](https://www.amazon.sg/dp/B011Q25T6K)
### **Newest**
by launch date
[![Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg)**Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms \[Amazon Exclusive\]**Crayola**$21.03**19,324 rev5y ago](https://www.amazon.sg/dp/B089T7PX27) [**36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids**iFergoo**$23.89**1,935 rev7y ago](https://www.amazon.sg/dp/B07Q9PXSYL) [**OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)**OJYUDD**$14.20**1,927 rev7y ago](https://www.amazon.sg/dp/B07C5L7Z7Z) [**Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack**Crayola**$4.37**1,094 rev8y ago](https://www.amazon.sg/dp/B011Q25T6K) [**DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)**DAS**$19.22**44,868 rev13y ago](https://www.amazon.sg/dp/B001GAP4YA)
### **Trending**
90-day click momentum
[**OJYUDD 36 Colors Air Dry Clay Set - Ultra Light Non-Toxic Eco-Friendly Modeling Clay with Tools (469g Multicolor For Kids Modeling Crafting Playing)**OJYUDD**$14.20**4.5★**▲ 67%**](https://www.amazon.sg/dp/B07C5L7Z7Z) [**DAS Air Hardening Modeling Clay 2.2 Pound Block White (387500)**DAS**$19.22**4.7★**▲ 55%**](https://www.amazon.sg/dp/B001GAP4YA) [![Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms [Amazon Exclusive]](https://m.media-amazon.com/images/I/41aDJyks7kL.jpg)**Crayola Air Dry Clay (5lb Bucket) Natural White Modeling Clay for Kids Sculpting Material Craft Supplies for Classrooms \[Amazon Exclusive\]**Crayola**$21.03**4.6★**▼ 21%**](https://www.amazon.sg/dp/B089T7PX27) [**Crayola 57-0312 Modeling Clay Classic Assorted 8 Count 4.8 Ounce Pack**Crayola**$4.37**4.5★**▼ 26%**](https://www.amazon.sg/dp/B011Q25T6K) [**36 Colors Air Dry Clay DIY Magic Clay Ultra Light Air-Harding Clay Artist Craft Non-Toxic Modeling Clay for Kids**iFergoo**$23.89**4.6★**▼ 40%**](https://www.amazon.sg/dp/B07Q9PXSYL)
## **What buyers say about clay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**50%
*“Worth $5”*
### **What buyers complain about **
**Quality-Overall**50%
*“Looks cheap”*
## **Common questions**
- **Is clay profitable to sell on Amazon Singapore?**
- The niche generates $0/yr across 5 tracked products. 90-day search growth is +25.1%. Flapen's verdict: Skip it (28/100).
- **How competitive is the clay niche?**
- 4 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clay?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.0%.
- **When does demand for clay peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the clay niche?**
- Listings span $4.37–$23.89; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 13,830 reviews — the moat a new listing must climb.
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