---
title: "Chess — $25K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/chess"
last_updated: "2026-08-08T04:37:53.939Z"
locale: en
meta:
description: "Niche score 39/100 · $25K/yr market · 18K searches/yr · $88.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $25K/yr market · 18K searches/yr · $88.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chess — $25K/yr Amazon SG Niche (2026) - Flapen"
---
# **chess**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 45Conversion 20Competition 46Returns 95Price range 18Avg price 79Brand share 27Review moat 48Quality gap 30
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$88.45**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,706.41**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+16.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$20.90–$461.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$25K**
$25K/yr · 18K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=sg&signal=high_price "Avg price > $50")
According to Flapen's Amazon Singapore niche tracking, chess is a $25K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chess market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$22K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **32%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**11%**
- A&A34% - AMEROUS31% - ZiNingBel9% - GoCube9% - Winning Moves3% - Story Time Chess3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/sg/toys/chess/trend)
## **Top chess products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMEROUS 15 Inches Magnetic Wooden Chess Set - 2 Extra Queens - Folding Board Handmade Portable Travel Chess Board Game Sets with Game Pieces Storage Slots - Beginner Chess Set for Kids and Adults**AMEROUS**$47.02**4.8★12,556 rev](https://www.amazon.sg/dp/B07N5ZS5QP) [2**A&A 15 inch Wooden Folding Chess & Checkers Set w/ 3 inch King Height Staunton Chess Pieces - Walnut Box w/Walnut & Maple Inlay**A&A**$63.86**4.6★1,492 rev](https://www.amazon.sg/dp/B08B8DHG3R) [3**A&A Tournament Chess Set / 20x20 Foldable Silicone Chess Board / 3.75 King Height Plastic Quadruple Weighted Classic Staunton Pieces/Storage Bag**A&A**$71.79**4.8★2,009 rev](https://www.amazon.sg/dp/B09W8ZY7ST) [4**Foldable Wooden Chess Set Magnet International Chess Educational Toy**ZiNingBel**$32.58**3.5★6 rev](https://www.amazon.sg/dp/B0918JKYMX) [5**GoCube GoChess Mini - Chess Game 2 Players Age 12+**GoCube**$358.54**4.5★201 rev](https://www.amazon.sg/dp/B0D65TJHCJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUMFGO Magnetic Travel Chess Set Folding 17-Inch Wooden Magnetic Chess Board with 2 Extra Queens**SUMFGO**$51.87**0 rev6mo ago](https://www.amazon.sg/dp/B0GFST5P7B) [**Story Time Chess Set for Kids**Story Time Chess**$37.61**1 rev11mo ago](https://www.amazon.sg/dp/B0FP3HQNQ5) [**Harry Potter GoChess Wizard Mini**GoCube**$461.00**0 rev11mo ago](https://www.amazon.sg/dp/B0FP2QHTF2) [**Chess: Zelda**USAopoly**$59.03**335 rev1y ago](https://www.amazon.sg/dp/B0DXS184FD) [**GoCube GoChess Mini - Chess Game 2 Players Age 12+**GoCube**$358.54**201 rev1y ago](https://www.amazon.sg/dp/B0D65TJHCJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FunAiChess 606 Handheld Electronic Chess Computer for Travel & Learning - 8-in-1 Smart Strategy Game with Touchscreen Stylus - Portable Solo Trainer for Kids & Adults**FunAiChess**$64.78**4.0★**▲ 263%**](https://www.amazon.sg/dp/B0CZ7HBVG7) [**Chess: Zelda**USAopoly**$59.03**4.6★**▲ 208%**](https://www.amazon.sg/dp/B0DXS184FD) [**A&A 15 inch Wooden Folding Chess & Checkers Set w/ 3 inch King Height Staunton Chess Pieces / 2 Extra Queens -Walnut Box w/Walnut & Maple Inlay 1008.380.03A**A&A**$91.47**4.6★**▲ 193%**](https://www.amazon.sg/dp/B0CB5SWL3K) [**SUMFGO Magnetic Travel Chess Set Folding 17-Inch Wooden Magnetic Chess Board with 2 Extra Queens**SUMFGO**$51.87**0.0★**▲ 164%**](https://www.amazon.sg/dp/B0GFST5P7B) [**Winning Moves No Stress Chess Game Blue - 2 Player Age 7+ Standard Edition**Winning Moves**$27.46**4.7★**▲ 104%**](https://www.amazon.sg/dp/B0007Q1IO4)
**~~View all trending →~~**
## **What buyers say about chess**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Shape/Style**50%
*“Inconsistent shape the queen”*
**Weight Heavy**25%
*“and not particularly heavy. far from quadruple”*
**Advertised Vs Actual Product**25%
*“not as advertised”*
### **Top return reasons **
**Material Quality**50%
**Sharpness**50%
## **Common questions**
- **Is chess profitable to sell on Amazon Singapore?**
- The niche generates $25K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the chess niche?**
- 13 brands and 14 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in chess?**
- Top complaints mined from reviews: Shape/Style, Weight Heavy, Advertised Vs Actual Product. The return rate is 0.9%.
- **When does demand for chess peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the chess niche?**
- Listings span $20.90–$461.00; the average listing price is $88.45 (sweet spot $15–$100). The average incumbent carries 1,706 reviews — the moat a new listing must climb.
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