---
title: "Trend — board game - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/board-game/trend"
last_updated: "2026-08-08T05:24:15.159Z"
locale: en
meta:
  description: "Niche score 53/100 · $9K/yr market · 174K searches/yr · $36.70 avg price. A small market ($9K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $9K/yr market · 174K searches/yr · $36.70 avg price. A small market ($9K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — board game - Flapen"
---

# **board game**

**Worth a look**

Shows low returns (0.3%), but a small market ($9K/yr) keeps it on the watch list.

Market size 2Growth 69Conversion 2Competition 89Returns 98Price range 59Avg price 95Brand share 79Review moat 23Quality gap 19

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$36.70**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+50.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$6.99–$151.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****8,454.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$9K**

$9K/yr · 174K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend