---
title: "Board Game — $9K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/board-game"
last_updated: "2026-08-08T04:41:05.063Z"
locale: en
meta:
description: "Niche score 53/100 · $9K/yr market · 174K searches/yr · $36.70 avg price. A small market ($9K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $9K/yr market · 174K searches/yr · $36.70 avg price. A small market ($9K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Board Game — $9K/yr Amazon SG Niche (2026) - Flapen"
---
# **board game**
**Worth a look**
Shows low returns (0.3%), but a small market ($9K/yr) keeps it on the watch list.
Market size 2Growth 69Conversion 2Competition 89Returns 98Price range 59Avg price 95Brand share 79Review moat 23Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.70**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+50.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.99–$151.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****8,454.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$9K**
$9K/yr · 174K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=sg&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Singapore niche tracking, board game is a $9K/yr Amazon Singapore market (174K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **board game market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **18%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **70 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**56%**
Top 20: 92%
**Top-5 click share**
**26%**
Top 20: 65%
**Open market**
**40%**
- USAopoly18% - Asmodee14% - Hasbro Gaming14% - Gamewright5% - Ravensburger4% - CMYK4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/sg/toys/board-game/trend)
## **Top board game search terms**
- **board game**103K/yr+52.9%0.1% conv. - **board games**48K/yr+37.3%0.3% conv. - **games**10K/yr+104.6%0.3% conv. - **game**6K/yr+61.7%0.4% conv. - **board games for kids 8-12**7K/yr+19.1%1.2% conv. [**All search terms **](https://flapen.com/research/sg/toys/board-game/search-terms)
## **Top board game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1794%$3576%$5368%$714101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flip 7 The Ultimate Blend of Press Your Luck and Strategy Fast-Paced Addictive Card Game Quick to Learn and Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 minutes Play Time**USAopoly**$13.97**4.8★4,550 rev](https://www.amazon.sg/dp/B0DWGVM7RY) [2**Harmonies Board Game - Create Oneiric Landscapes! Strategic & Poetic Gameplay Fun Family Game for Kids & Adults Ages 10+ 1-4 Players 30 Min Playtime Made by Libellud**Asmodee**$34.82**4.8★781 rev](https://www.amazon.sg/dp/B0CVNPHPZY) [3**TAPPLE Word Game | Fast-Paced Family Board Game | Choose a Category & Race Against The Timer to be The Last Player | Learning Game Great for All Ages**USAopoly**$20.95**4.7★11,206 rev](https://www.amazon.sg/dp/B09QRXD9H1) [4**HUES and CUES | Vibrant Color Guessing Game Perfect for Family Game Night | Connect Clues and Colors Together | 480 Color Squares to Guess from | Award-Winning Board Game | 3-10 Players | Ages 8+**USAopoly**$33.34**4.7★10,160 rev](https://www.amazon.sg/dp/B084D2XQ9F) [5**Battleship Hasbro Gaming Classic Board Game Strategy Game for Kids Ages 7 and Up Fun Kids Game for 2 Players**Hasbro Gaming**$26.12**4.8★7,828 rev](https://www.amazon.sg/dp/B09D4QRJ8Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CATAN Board Game (6th Edition) Trade Build & Settle in The Classic Strategy Game for Family Kids & Adults Ages 10+ 3-4 Players 60-90 Min Playtime Made by Catan Studio**CATAN**$62.54**1,096 rev1y ago](https://www.amazon.sg/dp/B0DYK1ZH2D) [**Hot Streak**CMYK**$71.98**248 rev1y ago](https://www.amazon.sg/dp/B0FDDBKHWP) [**Quacks (Standard Edition)**CMYK**$53.72**72 rev1y ago](https://www.amazon.sg/dp/B0F4SRMRG9) [**Flip 7 The Ultimate Blend of Press Your Luck and Strategy Fast-Paced Addictive Card Game Quick to Learn and Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 minutes Play Time**USAopoly**$13.97**4,550 rev1y ago](https://www.amazon.sg/dp/B0DWGVM7RY) [**Hasbro Gaming Operation Electronic Board Game with All-in-One Carrying Case | 2 Ways to Play | Ages 6+ | 1+ Players | 10 Mins. | Fun Kids Games**Hasbro Gaming**$21.57**1,877 rev1y ago](https://www.amazon.sg/dp/B0DBJDYQNR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ravensburger Super Mario Labyrinth Board Game Multicolor One_Size 26063**Ravensburger**$34.79**4.7★**▲ 286%**](https://www.amazon.sg/dp/B07PKQNGKC) [**Hot Streak**CMYK**$71.98**4.6★**▲ 223%**](https://www.amazon.sg/dp/B0FDDBKHWP) [**Plan B Games Azul Board Game Board Games**Asmodee**$43.37**4.8★**▲ 193%**](https://www.amazon.sg/dp/B077MZ2MPW) [**Quacks (Standard Edition)**CMYK**$53.72**4.8★**▲ 163%**](https://www.amazon.sg/dp/B0F4SRMRG9) [**Battleship Hasbro Gaming Classic Board Game Strategy Game for Kids Ages 7 and Up Fun Kids Game for 2 Players**Hasbro Gaming**$26.12**4.8★**▲ 162%**](https://www.amazon.sg/dp/B09D4QRJ8Y)
**~~View all trending →~~**
## **What buyers say about board game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**79%
*“Great fun for the whole family”*
**Gifting Purpose**14%
*“The birthday present was well received”*
**Trivia Games**7%
*“Bonus questions are truly a bonus”*
### **What buyers complain about **
**Fun/Entertainment Experience**50%
*“Not very fun”*
**Quality-Overall**50%
*“below average”*
### **Top return reasons **
**Gifting Purpose**19%
**Drop/Impact Protection**19%
**Scratch Resistance**12%
**Battery Inclusion**10%
**Quality-Overall**8%
**Material Quality**8%
**Defective Material/Parts**8%
**Functionality-Overall**4%
**Product Condition**4%
**Adhesion/Stickiness**4%
## **Common questions**
- **Is board game profitable to sell on Amazon Singapore?**
- The niche generates $9K/yr across 60 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the board game niche?**
- 33 brands and 37 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in board game?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall. The return rate is 0.3%.
- **When does demand for board game peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the board game niche?**
- Listings span $6.99–$151.84; the average listing price is $36.70 (sweet spot $15–$100). The average incumbent carries 8,454 reviews — the moat a new listing must climb.
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