---
title: "Bath Toys — $2K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/bath-toys"
last_updated: "2026-08-08T09:33:00.957Z"
locale: en
meta:
description: "Niche score 29/100 · $2K/yr market · 5K searches/yr · $22.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $2K/yr market · 5K searches/yr · $22.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bath Toys — $2K/yr Amazon SG Niche (2026) - Flapen"
---
# **bath toys**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 22Conversion 17Competition 7Returns 96Price range 88Avg price 94Brand share 0Review moat 20Quality gap 30
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.50–$31.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,311.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$2K**
$2K/yr · 5K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, bath toys is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bath toys market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Nuby56% - Yookidoo15% - Grarain11% - munchkin10% - HABA8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
450350Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/sg/toys/bath-toys/trend)
## **Top bath toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15720%$31430%$47240%$6291001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nuby Wacky Waterworks Pipes Bath Toy with Interactive Features for Cognitive Development (Colors May Vary)**Nuby**$22.88**4.2★4,897 rev](https://www.amazon.sg/dp/B09NYLLK3C) [2**Yookidoo Baby Bath Toy - Spin N Sprinkle Water Lab - Spinning Gear and Googly Eyes for Toddler or Baby Bath Time Sensory Development - Attaches to Any Size Tub Wall (1-3 Years)**Yookidoo**$31.18**4.6★7,360 rev](https://www.amazon.sg/dp/B07LB7J2BZ) [3**Nuby Fun Watering Can Bath Toy**Nuby**$13.50**4.8★2,311 rev](https://www.amazon.sg/dp/B0B529Q4MH) [4**12PCS Rubber Ducks Toddler Bath Toys No Hole Bathtub Toys Baby Pool Toys for 18 Months and Older**Grarain**$16.00**4.6★780 rev](https://www.amazon.sg/dp/B0DLWCB64H) [5**Nuby Floating Purple Octopus with 3 Hoopla Rings Interactive Bath Toy**Nuby**$20.91**4.6★57,991 rev](https://www.amazon.sg/dp/B083ZZSGLR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12PCS Rubber Ducks Toddler Bath Toys No Hole Bathtub Toys Baby Pool Toys for 18 Months and Older**Grarain**$16.00**780 rev1y ago](https://www.amazon.sg/dp/B0DLWCB64H) [**Yookidoo Baby Bath Toy - Spin N Sprinkle Water Lab - Spinning Gear and Googly Eyes for Toddler or Baby Bath Time Sensory Development - Attaches to Any Size Tub Wall (1-3 Years)**Yookidoo**$31.18**7,360 rev2y ago](https://www.amazon.sg/dp/B07LB7J2BZ) [**Nuby Fun Watering Can Bath Toy**Nuby**$13.50**2,311 rev4y ago](https://www.amazon.sg/dp/B0B529Q4MH) [**Nuby Wacky Waterworks Pipes Bath Toy with Interactive Features for Cognitive Development (Colors May Vary)**Nuby**$22.88**4,897 rev4y ago](https://www.amazon.sg/dp/B09NYLLK3C) [**Nuby Floating Purple Octopus with 3 Hoopla Rings Interactive Bath Toy**Nuby**$20.91**57,991 rev7y ago](https://www.amazon.sg/dp/B083ZZSGLR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HABA Bubble Bath Whisk Blue - Create Fun Bubbles in The Bathtub**HABA**$29.79**4.5★**▲ 114%**](https://www.amazon.sg/dp/B01MRB8F9G) [**Munchkin Ocean Squirts Bath Toy 8 pack**munchkin**$22.72**4.7★**▲ 30%**](https://www.amazon.sg/dp/B0010SGZEG) [**Yookidoo Baby Bath Toy - Spin N Sprinkle Water Lab - Spinning Gear and Googly Eyes for Toddler or Baby Bath Time Sensory Development - Attaches to Any Size Tub Wall (1-3 Years)**Yookidoo**$31.18**4.6★**▲ 14%**](https://www.amazon.sg/dp/B07LB7J2BZ) [**Nuby Fun Watering Can Bath Toy**Nuby**$13.50**4.8★**▲ 10%**](https://www.amazon.sg/dp/B0B529Q4MH) [**12PCS Rubber Ducks Toddler Bath Toys No Hole Bathtub Toys Baby Pool Toys for 18 Months and Older**Grarain**$16.00**4.6★**— 5%**](https://www.amazon.sg/dp/B0DLWCB64H)
**~~View all trending →~~**
## **Common questions**
- **Is bath toys profitable to sell on Amazon Singapore?**
- The niche generates $2K/yr across 7 tracked products. 90-day search growth is -5.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the bath toys niche?**
- 5 brands and 12 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **When does demand for bath toys peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the bath toys niche?**
- Listings span $13.50–$31.18; the average listing price is $22.43 (sweet spot $15–$100). The average incumbent carries 13,311 reviews — the moat a new listing must climb.
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