---
title: "Barbie — $7K/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/barbie"
last_updated: "2026-08-08T05:23:18.113Z"
locale: en
meta:
description: "Niche score 39/100 · $7K/yr market · 56K searches/yr · $26.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $7K/yr market · 56K searches/yr · $26.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Barbie — $7K/yr Amazon SG Niche (2026) - Flapen"
---
# **barbie**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 57Conversion 6Competition 59Returns 81Price range 88Avg price 95Brand share 0Review moat 38Quality gap 16
**Avg price**
**Incredible****$26.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.28–$61.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+31.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,749.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 56K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, barbie is a $7K/yr Amazon Singapore market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **barbie market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$20K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**0%**
- Barbie100%
## **Demand**
Weekly Amazon search volume, last 38 weeks — +31.6% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/sg/toys/barbie/trend)
## **Top barbie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$34410%$68715%$1K20%$1K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barbie Doll & Accessories Travel Set with Puppy and 10+ Pieces Suitcase Opens & Closes Malibu Doll with Blonde Hair**Barbie**$27.14**4.7★2,741 rev](https://www.amazon.sg/dp/B0B5HPKZKM) [2**Barbie Fab Dream with Doll HXD58**Barbie**$61.43**4.6★436 rev](https://www.amazon.sg/dp/B0CMGKYJ7V) [3**Barbie Skipper Babysitters Inc. Playset with Skipper Babysitter Doll (Brunette) Stroller Baby Doll & 5 Accessories Toy for 3 Year Olds & Up Multicolor (GXT34)**Barbie**$28.98**4.8★5,711 rev](https://www.amazon.sg/dp/B09NLCRC9L) [4**Barbie Dreamtopia A Touch of Magic Doll**Barbie**$22.37**4.8★2,167 rev](https://www.amazon.sg/dp/B0BLJQWV4S) [5**Barbie Convertible 2-Seater Vehicle Pink Car with Rolling Wheels and Realistic Details Gift for 3 to 7 Year Olds**Barbie**$28.15**4.8★8,401 rev](https://www.amazon.sg/dp/B09BW44GBG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barbie JJX37 Signature Fashion Youcreate Basics Caucasian Fashion Doll**Barbie**$44.56**118 rev4mo ago](https://www.amazon.sg/dp/B0FFT9T89Z) [**Barbie JHD25 Classics collection Enchanted Evening Fashion Doll Pink**Barbie**$21.21**108 rev7mo ago](https://www.amazon.sg/dp/B0F9Z47SX4) [**Barbie JFP36 Fab Dur-Ever Style Twinning Looks Barbie Doll with Pet Dog in Matching Gingham Clothes and Accessories Pink**Barbie**$17.17**589 rev9mo ago](https://www.amazon.sg/dp/B0DPQGBT1G) [**Barbie JJN69 Blonde Spring Outfit Deluxe Fashionista Doll**Barbie**$25.85**409 rev9mo ago](https://www.amazon.sg/dp/B0FDH2N1RK) [**Barbie Fashionistas Doll No.238 with Pastel Pink Hair Strapless Dress with Rose Top Pearl Hair Clip and High Heeled Strappy Shoes HYT94**Barbie**$21.46**1,579 rev1y ago](https://www.amazon.sg/dp/B0DMW8KP1W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barbie JCW42 Careers Core Barbie Pop Star Doll**Barbie**$14.25**4.7★**▲ 170%**](https://www.amazon.sg/dp/B0CQN3ZG56) [**Barbie JHD25 Classics collection Enchanted Evening Fashion Doll Pink**Barbie**$21.21**4.6★**▲ 128%**](https://www.amazon.sg/dp/B0F9Z47SX4) [**Barbie JFP36 Fab Dur-Ever Style Twinning Looks Barbie Doll with Pet Dog in Matching Gingham Clothes and Accessories Pink**Barbie**$17.17**4.8★**▲ 118%**](https://www.amazon.sg/dp/B0DPQGBT1G) [**Barbie Fashionistas Doll No.238 with Pastel Pink Hair Strapless Dress with Rose Top Pearl Hair Clip and High Heeled Strappy Shoes HYT94**Barbie**$21.46**4.8★**▲ 98%**](https://www.amazon.sg/dp/B0DMW8KP1W) [**Barbie JJX37 Signature Fashion Youcreate Basics Caucasian Fashion Doll**Barbie**$44.56**4.5★**▲ 96%**](https://www.amazon.sg/dp/B0FFT9T89Z)
**~~View all trending →~~**
## **What buyers say about barbie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**100%
*“Great value”*
### **Top return reasons **
**Gifting Purpose**100%
## **Common questions**
- **Is barbie profitable to sell on Amazon Singapore?**
- The niche generates $7K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the barbie niche?**
- 1 brands and 12 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the barbie niche?**
- Listings span $10.28–$61.43; the average listing price is $26.15 (sweet spot $15–$100). The average incumbent carries 2,750 reviews — the moat a new listing must climb.
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