[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-sg-toys-barbie-house":123},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"6314450051","Electronics","electronics","\u002Fresearch\u002Fsg\u002Felectronics",287,10582465,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"6314573051","Health, Household and Personal Care","health-household-and-personal-care","\u002Fresearch\u002Fsg\u002Fhealth-household-and-personal-care",198,1732647,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"6314507051","Grocery","grocery","\u002Fresearch\u002Fsg\u002Fgrocery",323,1326743,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"6314631051","Home","home","\u002Fresearch\u002Fsg\u002Fhome",214,1253894,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"6315069051","Toys","toys","\u002Fresearch\u002Fsg\u002Ftoys",118,795398,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"6314331051","Beauty","beauty","\u002Fresearch\u002Fsg\u002Fbeauty",111,350309,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"6315240051","Fashion","fashion","\u002Fresearch\u002Fsg\u002Ffashion",106,336014,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"6314941051","Sporting Goods","sporting-goods","\u002Fresearch\u002Fsg\u002Fsporting-goods",53,275185,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"6314688051","DIY and Tools","diy-and-tools","\u002Fresearch\u002Fsg\u002Fdiy-and-tools",46,179532,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"6314274051","Baby Products","baby-products","\u002Fresearch\u002Fsg\u002Fbaby-products",54,163274,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"6314869051","Office Products","office-products","\u002Fresearch\u002Fsg\u002Foffice-products",33,85608,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"6314216051","Automotive","automotive","\u002Fresearch\u002Fsg\u002Fautomotive",11,39729,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"6315297051","Pet Supplies","pet-supplies","\u002Fresearch\u002Fsg\u002Fpet-supplies",21,35899,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"8107891051","Musical Instruments","musical-instruments","\u002Fresearch\u002Fsg\u002Fmusical-instruments",7,27257,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"8107632051","Garden","garden","\u002Fresearch\u002Fsg\u002Fgarden",5,12593,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"8107750051","Industrial and Scientific","industrial-and-scientific","\u002Fresearch\u002Fsg\u002Findustrial-and-scientific",2,9490,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"6315582051","Everything Else","everything-else","\u002Fresearch\u002Fsg\u002Feverything-else",1,0,{"amazonNicheId":124,"marketplaceFlag":125,"country":126,"category":129,"niche":130,"verdict":153,"baselines":184,"demand":188,"seasonality":326,"brandShare":327,"products":339,"feedback":429,"searchTerms":439,"related":463,"lastUpdated":146},"217d64e1-af21-4205-b184-b2572a5616b4","sg",{"flag":125,"name":127,"currency":128},"Singapore","SGD",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":122,"searchVolume":131,"growth360":132,"growth90":133,"searchConversion":122,"top5ClickShare":134,"top5BrandShare":121,"avgRating":135,"avgReviewCount":136,"avgPrice":137,"priceMin":138,"priceMax":139,"productCount":140,"unitsSoldMax":141,"sponsoredPct":122,"returnRate":142,"successfulLaunches360":122,"newProducts360":122,"amazonNicheId":124,"title":143,"slug":144,"href":145,"leafCategoryName":34,"scrapedAt":146,"brandCount":147,"brandCountYearAgo":147,"sellerCount":86,"signals":148,"avgBsr":58,"pageQuality":122,"unitsSoldMin":122,"unitsSoldAvgMin":122,"unitsSoldAvgMax":141,"revenueMin":122,"revenueMax":150,"avgBrandAgeMonths":151,"avgSellerAgeDays":122,"top20ClickShare":121,"top20BrandShare":121,"primePct":121,"oosRate":152},9878,1.997,-0.02,0.7432,4.61,8479,161.83,34.02,321.36,9,100,0.0223,"barbie house","barbie-house","\u002Fresearch\u002Fsg\u002Ftoys\u002Fbarbie-house","2026-07-24T09:57:14.513786+00:00",3,[149],"high_price",16183,51,0.0598,{"score":93,"verdict":154,"components":155},"skip",[156,159,162,165,167,169,171,176,179,181],{"key":157,"score":122,"weight":158,"raw":122},"marketSize",0.15,{"key":160,"score":161,"weight":158,"raw":133},"growth",24,{"key":163,"score":122,"weight":164,"raw":122},"conversion",0.1,{"key":166,"score":93,"weight":158,"raw":134},"competition",{"key":168,"score":122,"weight":164,"raw":121},"brandShare",{"key":170,"score":161,"weight":164,"raw":135},"qualityGap",{"key":172,"score":173,"weight":174,"raw":175},"reviewMoat",23,0.05,8478.89,{"key":177,"score":178,"weight":164,"raw":142},"returns",69,{"key":180,"score":72,"weight":174,"raw":137},"avgPrice",{"key":182,"score":173,"weight":174,"raw":183},"priceRange",0.22962344261154027,{"avgRating":185,"medianPrice":186,"medianReturnRate":122,"nichesTracked":187},4.47,30,1590,{"points":189,"droppedPartialWeek":325},[190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,273,276,278,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322],{"week":191,"volume":192},"2025-09-07",231,{"week":194,"volume":195},"2025-09-14",126,{"week":197,"volume":198},"2025-09-21",206,{"week":200,"volume":201},"2025-09-28",190,{"week":203,"volume":204},"2025-10-05",165,{"week":206,"volume":207},"2025-10-12",286,{"week":209,"volume":210},"2025-10-19",222,{"week":212,"volume":213},"2025-10-26",187,{"week":215,"volume":216},"2025-11-02",180,{"week":218,"volume":219},"2025-11-09",182,{"week":221,"volume":222},"2025-11-16",289,{"week":224,"volume":225},"2025-11-23",489,{"week":227,"volume":228},"2025-11-30",421,{"week":230,"volume":231},"2025-12-07",338,{"week":233,"volume":234},"2025-12-14",300,{"week":236,"volume":237},"2025-12-21",272,{"week":239,"volume":240},"2025-12-28",193,{"week":242,"volume":243},"2026-01-04",142,{"week":245,"volume":246},"2026-01-11",134,{"week":248,"volume":249},"2026-01-18",161,{"week":251,"volume":252},"2026-01-25",122,{"week":254,"volume":255},"2026-02-01",183,{"week":257,"volume":258},"2026-02-08",138,{"week":260,"volume":261},"2026-02-15",76,{"week":263,"volume":264},"2026-02-22",137,{"week":266,"volume":267},"2026-03-01",109,{"week":269,"volume":270},"2026-03-08",192,{"week":272,"volume":216},"2026-03-15",{"week":274,"volume":275},"2026-03-22",382,{"week":277,"volume":37},"2026-03-29",{"week":279,"volume":219},"2026-04-05",{"week":281,"volume":282},"2026-04-12",130,{"week":284,"volume":285},"2026-04-19",105,{"week":287,"volume":288},"2026-04-26",143,{"week":290,"volume":291},"2026-05-03",74,{"week":293,"volume":294},"2026-05-10",148,{"week":296,"volume":297},"2026-05-17",120,{"week":299,"volume":300},"2026-05-24",67,{"week":302,"volume":303},"2026-05-31",174,{"week":305,"volume":306},"2026-06-07",277,{"week":308,"volume":309},"2026-06-14",223,{"week":311,"volume":312},"2026-06-21",132,{"week":314,"volume":315},"2026-06-28",226,{"week":317,"volume":318},"2026-07-05",172,{"week":320,"volume":321},"2026-07-12",167,{"week":323,"volume":324},"2026-07-19",90,false,null,{"top":328,"otherBrandCount":122,"otherClickShare":338},[329,332,335],{"brand":330,"clickShare":331},"Barbie",0.8635,{"brand":333,"clickShare":334},"beefunni",0.0706,{"brand":336,"clickShare":337},"Mega",0.0658,0.00009999999999998899,[340,351,361,371,381,389,399,409,419],{"asin":341,"title":342,"brand":330,"imageUrl":343,"price":344,"rating":345,"reviews":346,"clickShare90":347,"clickShare360":348,"launchDate":349,"amazonUrl":350},"B0BLJTJ38M","Barbie Dreamhouse 2023 Pool Party Doll House with 75+ Pieces and 3-Story Slide Barbie House Playset Pet Elevator and Puppy Play Areas (Usual price $599.90)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51swdMTwyZL.jpg",319.43,4.7,9368,0.2841,0.276,"2023-06-28","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BLJTJ38M",{"asin":352,"title":353,"brand":330,"imageUrl":354,"price":139,"rating":355,"reviews":356,"clickShare90":357,"clickShare360":358,"launchDate":359,"amazonUrl":360},"B08V1R73H9","Barbie Dreamhouse (3.75-ft) 3-Story Dollhouse Playset with Pool & Slide Party Room Elevator Puppy Play Area Customizable Lights & Sounds 75+ Pieces Gift for 3 to 7 Year Olds New for 2021","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KED8Zzg3L.jpg",4.8,15982,0.2071,0.1981,"2021-08-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB08V1R73H9",{"asin":362,"title":363,"brand":330,"imageUrl":364,"price":365,"rating":345,"reviews":366,"clickShare90":367,"clickShare360":368,"launchDate":369,"amazonUrl":370},"B07NH1W4TB","Barbie Malibu House Playset 28.5 in*6.0 in*6.0 in","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NpGe9tdCL.jpg",149.06,9844,0.1011,0.0965,"2019-03-26","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB07NH1W4TB",{"asin":372,"title":373,"brand":330,"imageUrl":374,"price":375,"rating":355,"reviews":376,"clickShare90":377,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B09QLH5SHB","Barbie HCD50 Vacation House Playset","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411wo6HnjzL.jpg",114.94,13585,0.077,0.1035,"2022-05-02","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09QLH5SHB",{"asin":382,"title":383,"brand":330,"imageUrl":384,"price":138,"rating":355,"reviews":376,"clickShare90":385,"clickShare360":386,"launchDate":387,"amazonUrl":388},"B0CB6HDJMN","Barbie Doll House Playset Getaway House with 4 Play Areas Including Kitchen Bathroom Bedroom and Lounge 11 Decor Accessories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51GpX75SCqL.jpg",0.0738,0.0894,"2023-10-21","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0CB6HDJMN",{"asin":390,"title":391,"brand":333,"imageUrl":392,"price":393,"rating":394,"reviews":395,"clickShare90":334,"clickShare360":396,"launchDate":397,"amazonUrl":398},"B09CH3YPSM","Doll House Dollhouse w\u002FFurniture - Pink\u002FPurple Girl Toys | 4 Stories 11 Rooms w\u002F 2 Princesses Slide Lights Gifts for 3 4 5 6 7 8 9 10 Year Old Girls Toys(27.6 x 26.8 x 35.8)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ah8hFNAeL.jpg",140.11,3.9,1089,0.0659,"2024-01-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB09CH3YPSM",{"asin":400,"title":401,"brand":336,"imageUrl":402,"price":403,"rating":404,"reviews":405,"clickShare90":337,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B0BBSXX3RP","BARBIE The Movie Mega Dollhouse for Movies Fans Construction Toy for Adults Replica of the Dream House Contains 4 Small Dolls HPH26","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51py1eezidL.jpg",156.73,4.4,317,0.0551,"2023-06-01","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0BBSXX3RP",{"asin":410,"title":411,"brand":330,"imageUrl":412,"price":413,"rating":414,"reviews":415,"clickShare90":416,"clickShare360":396,"launchDate":417,"amazonUrl":418},"B01DUK4FFM","MATTEL DLY32 Barbie Pink Passport 3 Story Townhouse","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PH7p3khTL.jpg",178.23,4.6,11420,0.061,"2016-04-11","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB01DUK4FFM",{"asin":420,"title":421,"brand":330,"imageUrl":422,"price":423,"rating":355,"reviews":424,"clickShare90":425,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B0DMWH747V","Barbie JFW49 Chelsea Pop Up House","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qkniuqKYL.jpg",42.6,1120,0.0594,0.0495,"2025-04-05","https:\u002F\u002Fwww.amazon.sg\u002Fdp\u002FB0DMWH747V",{"love":430,"hate":435,"returnReasons":436},[431],{"topic":432,"percentOfMentions":121,"verbatims":433},"Value For Money",[434],"Great value",[],[437],{"reason":438,"pct":121},"Gifting Purpose",[440,444,449,454,459],{"term":143,"volume":441,"growthQoq":442,"conversionRate":443},2941,0.7269,0.0026,{"term":445,"volume":446,"growthQoq":447,"conversionRate":448},"barbie doll house",3616,-0.3253,0.0016,{"term":450,"volume":451,"growthQoq":452,"conversionRate":453},"barbie dream house",918,0.2626,0.0088,{"term":455,"volume":456,"growthQoq":457,"conversionRate":458},"barbie dreamhouse",1665,-0.2703,0.0106,{"term":460,"volume":461,"growthQoq":462,"conversionRate":122},"barbie dollhouse",738,-0.1818,[464,469,475,480,485,490],{"title":465,"href":466,"score":467,"verdict":154,"marketSize":122,"growth90":468},"mario","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmario",42,0.3308,{"title":470,"href":471,"score":472,"verdict":154,"marketSize":473,"growth90":474},"sanrio","\u002Fresearch\u002Fsg\u002Ftoys\u002Fsanrio",43,9604.91,-0.0008,{"title":476,"href":477,"score":472,"verdict":154,"marketSize":478,"growth90":479},"slime","\u002Fresearch\u002Fsg\u002Ftoys\u002Fslime",4618.11,0.1629,{"title":481,"href":482,"score":472,"verdict":154,"marketSize":483,"growth90":484},"bluey","\u002Fresearch\u002Fsg\u002Ftoys\u002Fbluey",6570.12,0.2854,{"title":486,"href":487,"score":472,"verdict":154,"marketSize":488,"growth90":489},"transformers","\u002Fresearch\u002Fsg\u002Ftoys\u002Ftransformers",24483.38,0.1982,{"title":491,"href":492,"score":472,"verdict":154,"marketSize":493,"growth90":494},"montessori toys","\u002Fresearch\u002Fsg\u002Ftoys\u002Fmontessori-toys",1988.24,0.2084]