---
title: "Baby Shark — $685/yr Amazon SG Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/baby-shark"
last_updated: "2026-08-08T05:25:28.121Z"
locale: en
meta:
description: "Niche score 30/100 · $685/yr market · 7K searches/yr · $15.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $685/yr market · 7K searches/yr · $15.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Shark — $685/yr Amazon SG Niche (2026) - Flapen"
---
# **baby shark**
**Skip it**
A small market ($685/yr) — this niche doesn't clear our bar today.
Market size 0Growth 52Conversion 8Competition 0Returns 100Price range 57Avg price 75Brand share 0Review moat 43Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.10**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.55–$21.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+23.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,175.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$685**
$685/yr · 7K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, baby shark is a $685/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby shark market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$2K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **0 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Horizon Group USA31% - Pinkfong30% - Ginsey24% - アガツマ15% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/sg/toys/baby-shark/trend)
## **Top baby shark search terms**
- **baby shark**5K/yr+27.3%0.3% conv. - **pinkfong**850/yr+28.6%0.0% conv. - **baby shark toy**750/yr-13.1%0.0% conv. [**All search terms **](https://flapen.com/research/sg/toys/baby-shark/search-terms)
## **Top baby shark products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6920%$13730%$20640%$2741001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baby Shark Sticker Play Set - 100 Reusable Puffy Stickers Sticker Bundle for Kids Ages 3 and Up**Horizon Group USA**$10.55**4.6★4,361 rev](https://www.amazon.sg/dp/B07V5TGM2Q) [2**Pinkfong Boys Zip Up Big Face Hoodie-Baby Shark Yellow Toddler Size 2T-5T 3T**Pinkfong**$21.00**4.8★642 rev](https://www.amazon.sg/dp/B088LSYGKF) [3**Nickelodeon Baby Shark Finger Puppets 5 Pack**Ginsey**$13.66**4.8★3,492 rev](https://www.amazon.sg/dp/B09JR9MCBX) [4**BABY SHARK Bath Depuka Pure! Baby Shark Yellow**アガツマ**$15.17**4.4★208 rev](https://www.amazon.sg/dp/B09ZB21G3W)
### **Newest**
by launch date
[**BABY SHARK Bath Depuka Pure! Baby Shark Yellow**アガツマ**$15.17**208 rev3y ago](https://www.amazon.sg/dp/B09ZB21G3W) [**Nickelodeon Baby Shark Finger Puppets 5 Pack**Ginsey**$13.66**3,492 rev4y ago](https://www.amazon.sg/dp/B09JR9MCBX) [**Pinkfong Boys Zip Up Big Face Hoodie-Baby Shark Yellow Toddler Size 2T-5T 3T**Pinkfong**$21.00**642 rev5y ago](https://www.amazon.sg/dp/B088LSYGKF) [**Baby Shark Sticker Play Set - 100 Reusable Puffy Stickers Sticker Bundle for Kids Ages 3 and Up**Horizon Group USA**$10.55**4,361 rev6y ago](https://www.amazon.sg/dp/B07V5TGM2Q)
### **Trending**
90-day click momentum
[**Pinkfong Boys Zip Up Big Face Hoodie-Baby Shark Yellow Toddler Size 2T-5T 3T**Pinkfong**$21.00**4.8★**▲ 143%**](https://www.amazon.sg/dp/B088LSYGKF) [**Nickelodeon Baby Shark Finger Puppets 5 Pack**Ginsey**$13.66**4.8★**— 1%**](https://www.amazon.sg/dp/B09JR9MCBX) [**Baby Shark Sticker Play Set - 100 Reusable Puffy Stickers Sticker Bundle for Kids Ages 3 and Up**Horizon Group USA**$10.55**4.6★**— 4%**](https://www.amazon.sg/dp/B07V5TGM2Q) [**BABY SHARK Bath Depuka Pure! Baby Shark Yellow**アガツマ**$15.17**4.4★**▼ 53%**](https://www.amazon.sg/dp/B09ZB21G3W)
## **Common questions**
- **Is baby shark profitable to sell on Amazon Singapore?**
- The niche generates $685/yr across 4 tracked products. 90-day search growth is +23.8%. Flapen's verdict: Skip it (30/100).
- **How competitive is the baby shark niche?**
- 4 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for baby shark peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the baby shark niche?**
- Listings span $10.55–$21.00; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 2,176 reviews — the moat a new listing must climb.
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