---
title: "Trend — 1 year old birthday gift - Flapen"
canonical_url: "https://flapen.com/research/sg/toys/1-year-old-birthday-gift/trend"
last_updated: "2026-08-08T06:14:06.390Z"
locale: en
meta:
  description: "Niche score 22/100 · $0/yr market · 8K searches/yr · $24.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 22/100 · $0/yr market · 8K searches/yr · $24.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — 1 year old birthday gift - Flapen"
---

# **1 year old birthday gift**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 15Conversion 0Competition 0Returns 83Price range 95Avg price 95Brand share 0Review moat 10Quality gap 17

**Avg price**

**Incredible****$24.23**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.40–$34.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****31,667**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$0**

$0/yr · 8K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend